Profoto Holding Ab · OMXSTO:PRFO
Profoto Holding Ab — Q1 2025 Earnings Presentation
15 slides from Profoto Holding Ab's earnings presentation, May 7, 2025
Slide 1: Profoto Q1 2025
Results affecte economic uncertainty in the US | Profoto Qir rt 2025 May 7, 2088 | cy lt y@ a > .{@iProfoto e The light shaping company” 1 \ \ ve ] :
Slide 2: Today's speakers
Today's speakers CEO Acting CFO Head of IR fe ~ 4 x» we Anders Hedebark Linus Marmstedt Amanda Astr6m anders.hedebark@profoto.com linus.marmstedt@profoto.com amanda.astrom@profoto.com (=|Profoto The light shaping company~
Slide 3: Summary Q1 2025
Summary Q1 2025 Q1 results are in accordance with preliminary figures published on April 15. Net sales decreased by 4 percent to SEK 164m. Organic growth was negative 5 percent. o Explained by a significant decline in US sales. EBIT was SEK 17m (34), corresponding to an EBIT margin of 10 percent (20
Slide 4: 10% EBIT margin in challenging quarter
10% EBIT margin in challenging quarter 31% eet SA m NaN 49% - 9 45% 20% 18% 10% ey 182 M172 71 164 200 Net sales Qi EBIT margin ai Q2 Q3 Q4 ai Q2 Q3 Q4 SEK 164m (171) Qi ai -4%! 10%2 (20) 2023 2024 2025 Hl Sales @@ Adj. EBIT margin 26% CProfoto 1. Organic growth -5%. 2. Adjusted for currency effect
Slide 5: LTM results are tailing down on quarterly basis - but new product launches will break the trend
5 LTM results are tailing down on quarterly basis - but new product launches will break the trend Adj. EBITLTM SEK 135m (167) 3% 9 9 - 9% 21% 21% me Go oy ie Net sales LTIVI Adj. EBIT SEK 724m (729) marginLTM 1%! 19% (23) 2000 ma Ml Sales LTM © Adj. EBIT margin LTM CProfoto 1. Organic growth -0.3%.
Slide 6: Sales decline in Americas, EMEA and APAC remain resilient
Sales decline in Americas, EMEA and APAC remain resilient fl Hl Americas ME EMEA MM APAC Q1 2024 Q1 2025 : OProfoto = The light shaping company Photo credit: Julien Apruzzese be
Slide 7: Profoto is acting decisively to secure future profitability
Profoto is acting decisively to secure future profitability € Savings plan expected to reduce cost base by around 20%: ( o Corresponding to an improved cash flow of SEK 60- f 80m on an annualized basis. o Of which approximately SEK 30m will positively affect EBIT. >» Weare offsetting cost of new US
Slide 8: Swift response to new US tariffs
Swift response to new US tariffs * Majority of production in Thailand and Poland, approximately 10% in China. * Toretain strong margins and long-term profitability we intend to increase US prices to offset the cost of tariffs: o From May 15 a 10-15% price increase on 60% of the assortment. o Possibi
Slide 9: Flash portfolio updated, now we are launching LED
Flash portfolio updated, now we are launching LED Studio lights 111 New product launches in 2024 9 “| fi ' On BIOX LigooD + — Full range LED portfolio CProfoto The light shaping company
Slide 10: After updating flash portfolio and launching LED we are now reducing the total R&D spend
After updating flash portfolio and launching LED we are now reducing the total R&D spend 20% 18% * Competitive product portfolio in flash is in place. 13% 11% , * More focus on LED product So 1% 16 development going forward. aol T% * Shifted focus will facilitate a reduced 134 R&D spend while mainta
Slide 11: Financial position still in a healthy state
Financial position still in a healthy state Ml Net debt, SEKm © Net debt/EBITDA 09 1.0 1.0 1.0 232 235 0.2 : : : : 100 88 =_ = at -75 Qi Q2 Q3 Q4 Qi Q2 Q3 Q4 Qi 2023 2024 2025 * To maintain a strong financial position the BoD has decided to withdraw the dividend proposal for 2024. * The proposal for
Slide 12: To summarize
To summarize * Weare operating in a time of great uncertainty, but we are taking measures to address the challenges that we are facing. * Weare keeping a strong focus on sales and marketing. * We have an R&D strategy that is more tilted towards LED product development. ¢ We maintain a clear strategi
Slide 13: Questions
Questions (=|Profoto 13 Photo credit: Lindsay Adler The light shaping company~
Slide 14: Second quarter report, July 18, 2025
14 Second quarter report, July 18, 2025 Head of IR ‘ 5 Amanda Astr6m amanda.astrom@profoto.com (a) Profoto The light shapi
Slide 15: (#)/Profoto
(#)/Profoto The light shaping company™