Bridgeline Digital, Inc. · NASDAQ:BLIN
Bridgeline Digital — Investor Presentation (September 2020)
22 slides from Bridgeline Digital's investor presentation, Sep 1, 2020
Slide 1: Investor Presentation September 2020
NASDAQ; BLIN BRIDGELINE 0 rit ASt Investor Presentation September 2020
Slide 2: Safe Harbor Statement
Safe Harbor Statement The information in this presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statement by use of the words “may,” “wil,” “should,” “plans,” “explores,” “expects,” “anticipates,” “c
Slide 3: Investment Highlights
Bridgeline Digital, Inc. Investment Highlights NASDAQ: BLN Company + Cloud softwarein Marketing Technology + Help online retailers grow revenue + Touchless sales model Q3 FY20 Results (fiscal year ends sept 30) + 22%subscription revenue growth * Positive operating income / Adj EBITDA * Q3sales beat
Slide 4: Bridgeline
BRIDGELINE BiG brew ©
Slide 5: Marketing Technology
Marketing Technology Powering digital experiences across Websites, eComi Email Marketing & Social Media Channels Rapidly evolving market thanks to Al, Mobile, and Voice ass all aspects of customer engagement
Slide 6: Customers Across Continents
200 Customers Across 3 Continents Hammacher Sporttlips Deloitte. CATERPILLAR AstraZeneca“ “Sumac [4] {\) Manulife TRIUMPH Bristol-Myers Squibb PNY. Moke Life Simple: The UPS Store @ ESL deflecto: @endo sugarfina sears @ Corona xylem Montefiore tise KERYON Lets Solve Water a RAMTOO: Hartford "“ [CO-o
Slide 7: Market Trends
Market Trends 201s 2014 2015 201s 2017 2018 2018 2020 2001 2022 2028 [El ovsinetcineconet ansenet J wert: Mansons [il wet scatneanca By erates anazne TE conten sates THE ws cen etinerot 1 pomaeresnen conor nase cotere maragenen-maie Wi eneareccon/2020/0/moneingtecmouy cape 2000500 Growth of Customer
Slide 8: Expanding our Total Addressable Market
Expanding our Total Addressable Market Platform +S a iz” a Ga Se iN le Nee aaa te” — ——- ‘oan. Apps 4 @& © MARKETING Paces “TRANSLATE Ealing FronensaPoges Trensaen Sepmereten email Inde Solaiere Landing Poem niece Ineerraonisto asians Heamapore ecocrg Fanner tuaarguge eco Leo Merhanasne sewrenAroiee
Slide 9: Revenue360
Revenue360 TRAFFIC x CONVERSION x AOV Understanding Our Customer * VP eCommerce REVENUE + Online revenue growth is primary goal + Has to guess at components of revenue equation Making Apps Easy to Buy Separate key features into & la carte apps REVENUE + Compatible with competitive platforms + Outof-
Slide 10: Marketplaces — Superstores without Aisles
Marketplaces — Superstores without Aisles Apps are “products” not “companies” Marketplace yj * Sea ps without consistent put =O tone area Platform ffcommerce () Magento Munbound Aishopify sar sybris (0)
Slide 11: Marketplaces — Branding Revenue Apps
Marketplaces — Branding Revenue Apps } wuospse Appsare “products” not “companies” pee eee ere Moz segmentify instantsear >= Balgolia @vnbounce @unsxo yext 75 A Aov nostoZ) O © dotdigital Listensbo. HE LISTRAK Platform afécommerce () Magento Munbound Alshopify sar Hyoris ()
Slide 12: Marketplaces — Bridgeline Connects the Dots
Marketplaces — Bridgeline Connects the Dots unbound Coupons “unbound Traffic Builder Pages Search REVENUE Recommendations Platform afficommerce () Magento “unbound Aishopify sar Hybris (°) Branding and Messaging * Land grab in marketplaces benefit messaging for SEO ° Featur * Focus marketing on reve
Slide 13: Revenue — Dashboard
Revenue 360 — Dashboard Cross Sale Dashboards * Cross-sale recommendations ane Wot —Decrome 6.7% Averaged |) © Ata glance ROI with positive reinforcement 16 Reccrmentine atcha oa coven enn = BRIDGELINE bs sua id Hteneritecawnmarc’ || + Freemium apps get dashboard onto desktop Revenue from Every Angl
Slide 14: Touchless Sales
Touchless Sales Platforms— Enterprise Sales Cycle Apps Touchless Sales Cycle + 6 months * 6 months + $200K sales exec * $100k inside sales rep + Travel and entertainment * Notravel + Expensive marketing, e.g. conferences + Marketplaces and online adds + $2M Booking Quota per Rep =5 sales / year : +
Slide 15: Revenue — Acquisition Strategy
Revenue 360 — Acquisition Strategy M&A Market '* Apps are “products” and not “companies” + Target rich environment SESE a= |205 Target Criteria Fmes| 2016 * App in marketplaces * Revenue360 =| 2018 + $2M- $5M revenue samen] 2017) * Accretive bottom line Integration * Wrap Rev360 dashboard around UI
Slide 16: Bridgeline
BRIDGELINE BiG brew ©
Slide 17: Income Statement
Income Statement ‘Guidance cue [ape | 93r20 ‘92F20, Q3 FY20 Results Revenue 5 ‘ ae Services 1064 | ni : Subscription & License 17 rsah_—_asi) |_ crown 2 we'd p Revenue zen] 27s 2s cost of Goods Sold aaa) aaa5| 105 : Grossprofit a | * Positive Op income and Adj. E sucou ae 48 asx] + Ne s non-cash flu
Slide 18: Balance Sheet
Balance Sheet “Guidance qin [apr | a3rv20 Qarv20 [assets Currentassets (Cash and cash equivalents Ee 2x 1.168 Other current assets isul 200) Currentassets 3,315] 3437/ - Property and equipment, net 7} c s7 Intangible assets, net 3.203) 300q 2.81 Goodwill 5si| 555) 5.8) Other assets Ee 203) E lassets
Slide 19: Cap Table
Cap Table “Hun 30,2020 ‘asconverted tocommon [Common stock 420,170 Preferred Senes A ; Preferred series 3,889 |wareanes 5492,879 lEmployee Stock Options ‘583,201, [TOTAL 10,545,139 Preferred Stock + No more dividend + Series + Series C Warrants = Bercise Price ~ $4.00
Slide 20: Peer Valuation Comparison
Name Ticker | Revenue [EBITDA [Enterprise Vall EV/Rew Bango me som] (sina Stoew] Industry trading over 3x revenue nea Worldwide 12ea sim (S5M) 56M cs |sharpspring sHsP szam](s9.25mn]_srzow 5 BLIN can trade at $6 Elston. fst sazem] (Sise)]—$9.370M] ax Hubspot Huss $575 sim] siza7om] x [BoxSoftware 80
Slide 21: Bridgeline
BRIDGELINE BiG brew ©
Slide 22: Investment Highlights
Bridgeline Digital, Inc. Investment Highlights NASDAQ: BLN Company + Cloud softwarein Marketing Technology + Help online retailers grow revenue + Touchless sales model Q3 FY20 Results (fiscal year ends sept 30) + 22%subscription revenue growth * Positive operating income / Adj EBITDA * Q3sales beat
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