Bridgeline Digital, Inc. · NASDAQ:BLIN
Bridgeline Digital — Investor Presentation (June 2024)
22 slides from Bridgeline Digital's investor presentation, Jun 7, 2024
Slide 1: Bridgeline Investor Presentation
NASDAQ: BLIN BRIDGELINE Investor Presentation May 28, 2024
Slide 2: Safe Harbor Statement
Safe Harbor Statement ‘The information inthis presentation may contain forward-looking statements. These forward Jooking statements” within the meaning ofthe Private Secures Litigation Reform Act of 1995 are based on our current expectations, estimates and projections about our industry, management'
Slide 3: Highlights
Highlights Bridgeline Digital, Inc. NASDAQ: BLIN Sites Sales Artificial Intelligence Soames ena =| Sires GED Schaedler sls Y sarc chaedler " Sua-Deon ysareatze aa santiatem ¢ Ge ineew KeDA Contador Rae savin ihr C) ao @max [Tyndale A... a Nea Ph Oxmne IQA A ALTAR ome (tama aed = & == eaaar re on 23
Slide 4: The MarTech Market
The MarTech Market
Slide 5: Marketing Technology
Marketing Technology Exponential Growth MartechMap oF = = 2022 Marketing Yechnooay Landscape Se oo >14,000 7 904% + Lots of greatideas, but too many players + Strong CAGR pre/during/post COVID + Opportunity for consolidation + Software to market and sell online + SaaS model requires capital + Tooman
Slide 6: Platforms, Apps, and Marketplaces
Platforms, Apps, and Marketplaces Platforms — eCommerce Foundation Ashopify @ salesforce afficommerce COptimizely Apps — Add Features to Platforms Search App BRIDGELINE 6
Slide 7: Competition
Competition Shawksearch Competitors . i & elastic O: @ algolia + 2023-2024 breakout success with HawkSearch + Efficient organic and inorganic growth models + Smaller one-off apps + New level of Al within MarTech + Lower customerstar reviews + Smart Search + Less interaction due to 100% subscription
Slide 8: 1H FY24 Launches — Site per Week
1H FY24 Launches — 1 Site per Week Saeciie EJFurensfastcom .DQ} Gomes con G@IMAX <> GERRIE §Qswint I MioFinst Bank Tyndale Q ALTAIR college G Lake County B sects © DESIGNERIE BRIDGELINE 8
Slide 9: Bridgeline HP Online
Bridgeline HP Online Challenge + 2computers persecond + $7,300,000perhour + 1,000,000+ products + 100.campaigns per day Solution + Traffic: Traffic builder drives customers to site + Conversion: Search increases conversion of traffic to buyers + Order Size: Recommendations increase order size www.hp
Slide 10: Innovations in AI
Innovations in Al
Slide 11: Hawk AI Impact
Hawk Al Impact Smart Search $2MARR TAMin Existing Customer Tums your site into an inteligent sales rep conversing with customers who describe their + Price point: 30% of current license fee plans vs the individual items they need Why Smart Search? + ConceptSearch: Natural language conversation in an
Slide 12: HawkSearch: Leading B2B
HawkSearch: Leading B2B 73% of B2B buyers are millennials and expectadvanced online purchasing platforms and more than half ofthem are sole B2B Decision-Makers. (HBR) 89% of B2B researchers use the internet to gather information about potential purchases. (DemandSage) 12 distinct online searches on
Slide 13: Growth and Position in MarTech
Growth and Position in MarTech
Slide 14: Gartner Ranks HawkSearch Top B2B Search
Gartner Ranks HawkSearch Top B2B Search PT “"HawkSearch has a strong presence inB2B Support, where it has extensive functionality in part number search, units of measurement, product grouping and entitlement management...” 9 SSS ee Aa c ____ i : -———;; “Ithas strong 828 capabilities with rich config
Slide 15: Commerce platform partners: BigCommerce and Optimizely
afécommerce Z ‘4 Optimizely TAM" TAM" + $62MTAM (5,200at $12K ARR for HawkSearch) + $108M TAM (9,000 at $12K ARR for HawkSearch) + S400MARR. + $350MARR + 10,000 customers (52% DXP)=> 5,200 + 60,000 customers (20% > 250 products, 75% in US) Relationship Relationship + Top paid app in app store + Firs
Slide 16: REVENUE = TRAFFIC x CONVERSION x AOV
REVENUE = TRAFFIC x CONVERSION x AOV ‘Arwurresence ‘© woorank TRAFFIC =e Ta yext SC -CELEBROS conveRSION BDatgotia Shawkesoren Aer f2) nostoz] @ sordigt inbound Superior CAC with X-Sales BRIDGELINE FY24 Growth Events ALB Anabftics BigCommerce InfoTech Speed to Market pa ul Instant eer Deal Flow Mark
Slide 17: Recent Acquisitions and Target Profile
Cees) a oC BO ce S geug, 80 Grn] roan a COBO cane dh, Geant 2 aesoe Recent Acquisitions @woorank Qhawksearch seevolution BRIDGELINE STANTIVE Target Rich Environment + 14,000 Apps + S2M- $5M revenue * Customer Base as Important as Technology Easy Integration + Dashboardis Fast Integration + Dashboard
Slide 18: Financials
Financials
Slide 19: Income Statement
Income Statement [ikonetitenet oem [ain] (laa Tews ers bers [a] Revenue |revenve subsripton aor] 2000] | gamma — 207] ce] aa] a * 80% from Subscription & License Services a ae IRevenue aod 3,755] a5a05f——3.7ee| s.s1o] ose] 083 Fegacy customersiimpact Sub Rev |cost or ods sola Operating Expenses Sube
Slide 20: Balance Sheet
Balance Sheet f Balance sheet ers) [ounes) [aan [assets ‘Current Assets Cash and cash Equivalents 1301 rao} | 2377 ‘Accounts Receivable and Unbilled Revenue aed 1251 1,004 Prepalds and Other Curent Assets 2a 263 27 ‘current assets 3a 32) 3,659 Equipment, Leases, Other Assets sal 46 oul Intangibles a
Slide 21: Cap Table
Cap Table Common Stock 10,417,609 Series C Preferred Stock (as converted) 38,889 Warrants: 1,702,888 Stock Options 2,121,562 Total 14,280,948 As of March 31,2024 BRIDGELINE Series C Preferred Stock * No dividends or other special rights * Converts to ~39k common shares Warrants + 885K at $4.00 exerc
Slide 22: Financial Profile
Financial Profile sco [$1605] sa6c58 3 + 80% Revenue from Subscription & License a I ES + 72% Subscription Gross Margin cvoro | aasase}§ mae ma fenscmsy este | $ 10,160,000] $ 212,263 & + $1.3M Cash lxela Tech xe |$ 1129000] $ —10%9.215 s IHubspot uss |$ 2000000] 2266028 3 + $0.6M Debt (through 2028
Bridgeline Digital — Investor Presentation (June 2024) on 6ix