Wpp Plc · LSE:WPP
Wpp — Investor Presentation (May 2021)
30 slides from Wpp's investor presentation, May 27, 2021
Slide 1: WPP Webinar Hosted by GroupM
WPP WEBINAR HOSTED BY GROUPM MAY 27 2021 CHRISTIAN JUHL DEMET IKILER KIRK MCDONALD GLOBAL CEO CEO, EMEA CEO, NA
Slide 2: Today's Agenda
TODAY’S AGENDA Marketplace 1 Perspective 3 Growth Business 2 Overview 4 Q&A
Slide 3: Marketplace Perspective
MARKETPLACE PERSPECTIVE 3
Slide 4: What Advertisers Are Looking For Today
WHAT ADVERTISERS ARE LOOKING FOR TODAY Powerful Ownership of their A unified global More sophisticated performance & data assets, with technology analytics commerce models scope to apply them & data solution & performance for growth across all channels capabilities & partners Integrated Increased ef
Slide 5: Business Overview
BUSINESS OVERVIEW 5
Slide 6: Who We Are
WHO WE ARE GroupM is the world’s leading media investment company. 6
Slide 7: Lasting Relationships with 80% of the World's Biggest Advertisers
LASTING RELATIONSHIPS WITH 80% OF THE WORLD’S BIGGEST ADVERTISERS AUTOMOTIVE CPG TELECOMS FOOD 25 7 4 25 12 13 3 3 16 20 2 Years Years Years Years Years Years Years Years Years Years Years DIGITAL PLATFORMS APPAREL LUXURY DIGITAL SERVICES 16 2 5 2 19 3 3 6 9 9 7 Years Years Years Years Years Years Y
Slide 8: We're the #1 Partner to the World's Leading Platforms
WE'RE THE #1 PARTNER TO THE WORLD’S LEADING PLATFORMS 9
Slide 9: We Believe: As the Market Leader We Have a Duty to Shape Our Industry
WE BELIEVE: As the market leader we have a duty to shape our industry for the better. 10
Slide 10: Creating a New Era in Media Where Advertising Works Better for People
We’re helping to create a new era in media where advertising works better for people. 11
Slide 11: Quality Advertising Experiences, Privacy and Ethical Use of Data
Quality advertising Privacy, and the ethical Brand safety and experiences use of data viewability Transparency and Machine managed Diversity, inclusion and prevention of fraud inventory opportunity 12
Slide 12: Re-engineered Our Business Over the Last 15 Months
Over the last 15 months we’ve re-engineered our business to stay ahead of the market. 13
Slide 13: Putting in Place a Consistent, Simple Operating Structure
PUTTING IN PLACE A CONSISTENT, SIMPLE OPERATING STRUCTURE Governance Agency Global, Regional, networks Local Agency Leadership Regional & Local GroupM GroupM Group Services Investment GM Leadership shared services Global Discipline Leadership Tech Backbone & Data Lake Group People Finance Operations
Slide 14: With Clear Differentiation in Six Key Areas
WITH CLEAR DIFFERENTIATION IN SIX KEY AREAS OUR OPEN FOCUS ON SUPPORT FOR ARCHITECTURE CLIENT OUTCOMES ALL COMMUNITIES CHOICE OF BRAND SAFETY & DIVERSITY OF 4 DISTINCT AGENCY DATA ETHICS THOUGHT & TALENT NETWORKS LEADERSHIP 15
Slide 15: And Continued Investment in the Future
Continued operational evolution to complete the global model for consistency & efficiency Investment in capabilities that drive marketer performance, AND CONTINUED including e-commerce / DTC & addressable content production INVESTMENT IN A future proofed data and technology offering THE FUTURE Hub &
Slide 16: Growth
GROWTH 17
Slide 17: $5.6B in New Billings Since 2020, 3x Our Nearest Competitor
$5.6B IN NEW BILLINGS SINCE 2020, 3X OUR NEAREST COMPETITOR. JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN ‘21 APR ‘21 Project Phoenix (ASEAN) 18
Slide 18: Future Growth
Post-Cookie Creativity Responsible Investment Finecast FUTURE GROWTH Commerce Choreograph 19
Slide 19: Enabling Creativity in a Post-Cookie Era
ENABLING CREATIVITY IN A POST-COOKIE ERA. 20
Slide 20: Personalized Ads Without Personal Data
Personalized ads without personal data. essence OUTPERFORMED Generic ads by every metric. 1000% Improvement since 2019. group” Google wh Pegasus
Slide 21: Brand Safety
BRAND SAFETY DATA ETHICS DESI RESPONSIBLE JOURNALISM SUSTAINABILITY
Slide 22: Our Responsible Investment Framework
OUR RESPONSIBLE INVESTMENT FRAMEWORK. BRAND SAFETY DATA ETHICS DIVERSITY, EQUITY RESPONSIBLE SUSTAINABILITY & SUITABILITY & INCLUSION JOURNALISM DISPLAY VIEWABILITY STANDARD DATA ETHICS COMPASS MEDIA INCLUSION INITIATIVE RESPONSIBLE JOURNALISM CARBON CALCULATORS: ROLLOUT IN MARKETPLACES TOP MARKETS
Slide 23: Finecast
F:NECAST
Slide 24: The TV Landscape Is Changing to Become 'Streaming First'
THE TV LANDSCAPE IS CHANGING TO BECOME ‘STREAMING FIRST’. TV VIEWING EVOLVING AND EXPLOSION OF STREAMING NEW ADDRESSABLE TV EXPANDING ACROSS AUDIENCES SERVICES AND CONTENT ADVERTISING SOLUTIONS PROLIFERATION OF STRICTER PRIVACY CONNECTED DEVICES REGULATION
Slide 25: We Built Finecast to Help Clients Address This Complexity
WE BUILT FINECAST TO HELP CLIENTS ADDRESS THIS COMPLEXITY. Finecast – a single access point to the entire modern TV ecosystem The broadest access The largest source of Delivered along premium, Holistic planning across to addressable TV unified audience data viewable and brand the whole fragmented TV
Slide 26: Making the World's Strongest Media Commerce Offering Even Stronger
WE'RE MAKING THE WORLD'S STRONGEST MEDIA COMMERCE OFFERING EVEN STRONGER. 1 2 3 4 ORGANIZATIONAL PRODUCTS & MEDIA RETAIL INVESTMENT TECHNOLOGY PARTNERSHIPS PARTNERSHIPS New leadership and Investment in products Strategic partnerships Expanding partnerships investment in our that will make retail wit
Slide 27: WPP's Global Data Company; Operated by GroupM
WPP’s global data company; operated by GroupM
Slide 28: Our Data Differentiation
OUR DATA DIFFERENTIATION CLIENTS OWN THEIR WE DON’T USE DATA WHAT YOU HAVE TODAY, FIRST-PARTY DATA WE DON’T NEED READY FOR TOMORROW We do not stand between our clients The pressure to build data-based Software solutions should continuously and their customers - we work to businesses has led many com
Slide 29: Q&A
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Slide 30: Thank You
group” THANK YOU