Slide 1: Q1 Trading Update 2026
QT TRADING UPDATE 2026 28 April 2026
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS This document contains statements that are, or may be budgets; shifts in industry rates of compensation; depending on, among other things, regional, national and deemed to be, “forward-looking statements”. Forward- regulatory compliance costs
Slide 3: Joanne Wilson
JOANNE WILSON CE@
Slide 4: Financial Highlights Q1 2026
FINANCIAL HIGHLIGHTS Q1 2026 -6.7% -0.1% -2.1% -8.9% LIKE-FOR-LIKE M&A IMPACT FX HEADWIND REPORTED NET REVENUE 1,2 NET REVENUE (-4.0% on a LFL gross revenue basis) decline reflects client limited activity in the primarily due to US £2,260m net revenue losses and client period Dollar weakness spendin
Slide 5: Net Revenue Highlights
NET REVENUE HIGHLIGHTS 1 Q1 2026 BUSINESS REGION CLIENT SECTOR • Global Integrated Agencies -7.4% • North America -7.8% • CPG -12.4% – WPP Media -8.5% (Q4: -7.3%) (Q4: -12.6%) – Other integrated creative -6.4% • United Kingdom -6.6% • Tech & Digital Services -9.6% (Q4: -7.6%/-10.8%/-4.3% respectivel
Slide 6: Elevate28: Progress in Q1 2026
ELEVATE28 PROGRESS IN Q1 2026 Net reported billings (US$bn) 1 Data, AI, Technology & Strategic progress -6.7% -0.1% -2.1% Strategic partnerships -8.9% Q1 2026 LIKE-FOR-LIKE Series 1 M&A IMPACT FX HEADWIND REPORTED NET REVENUE 0.8 0.7 1,2 NET REVENUE (-4.0% on a LFL gross revenue basis) -0.1 Publicis
Slide 7: Net Debt March 2026
NET DEBT 31 MARCH 2026 • Adjusted net debt includes £5.2bn MAR ’26 1 DEC ’25 MAR ’25 £m equivalent of bond debt at a weighted average maturity of 5.9 years and an average coupon of 3.7% Adjusted net debt2 (3,426) (2,167) (3,634) • Average adjusted net debt lower YoY due to IFRS 9 amendment, broadly
Slide 8: 2026 Guidance
2026 GUIDANCE LIKE-FOR-LIKE HEADLINE ADJUSTED REVENUE LESS OPERATING OPERATING CASH PASS-THROUGH PROFIT MARGIN FLOW BEFORE COSTS WORKING CAPITAL “down mid to high-single digits in the first half of 2026 12.0 to 13.0% £0.8bn to £0.9bn with an improving trajectory in the second half” 8
Slide 9: Evolution of Reporting
EVOLUTION OF REPORTING 1 EFFECTIVE FROM H1 2026 Capability Split Sales Geographic Split Sales 6% 13% *To be 15% disclosed from 2027 6% 41% 38% 40% Includes Creative, PR and Specialist agencies 41% WPP Media North America WPP Creative EMEA WPP Enterprise Solutions LATAM WPP Production APAC 1. Chart s
Slide 10: 10
10
Slide 11: Thank You
THANK YOU
Slide 12: Contacts and Further Resources
CONTACTS AND FURTHER RESOURCES THOMAS SINGLEHURST, CFA INVESTOR WEBSITE Group Investor Relations Director wpp.com/investors thomas.singlehurst@wpp.com Tel: +44 (0) 7876 431 922 INVESTOR WEBINARS A series of webinars designed to give investors ANTHONY HAMILTON and analysts deeper insight into individ
Slide 13: Appendix
APPENDIX WPP 13,
Slide 14: New Business
NEW BUSINESS 1 NEW CLIENT ASSIGNMENTS (2026 YTD) 2 NET REPORTED BILLINGS US$BN Series 1 Q1 2026 0.8 0.7 MEDIA MEDIA MEDIA MEDIA GLOBAL US US US -0.1 Publicis Omnicom MEDIA CREATIVE CREATIVE PR Q4 2025 2.5 Series 1 UK AND US GLOBAL AUSTRALIA 2.2 CENTRAL EUROPE INTEGRATED INTEGRATED INTEGRATED INTEGRA
Slide 15: Performance by Business
PERFORMANCE BY BUSINESS 1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q1 2026 SPECIALIST AGENCIES -2.3% 86% 40% MEDIA Commerce, Data, (Q4: -0.1%) WPP Media -8.5% Media, Social GLOBAL (Q4: -10.8%) 7% INTEGRATED AGENCIES -7.4% INTEGRATED 7% (Q4: -7.6%) 46% CREATIVE Commerce, Production, Integrated Crea
Slide 16: Performance by Region
PERFORMANCE BY REGION 1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q1 2026 AP, LA, AME, CEE -6.9% 2 NORTH AMERICA (Q4: -7.5%) 37% -7.8% 27% (Q4: -7.3%) WESTERN CONTINENTAL 21% 15% EUROPE -4.7% UK (Q4: -3.5%) -6.6% (Q4: -9.2%) 1. Chart shows the proportion of WPP revenue less pass-through costs in Q1
Slide 17: Regions and Top Markets
REGIONS AND TOP 10 MARKETS LIKE-FOR-LIKE REVENUE LESS PASS-THROUGH COSTS GROWTH Q1 2026 Central & Eastern Europe -0.4% (Q4: +4.4%) UK -6.6% (Q4: -9.2%) North America -7.8% (Q4: -7.3%) US -7.4% (Q4: -6.3%) Western Continental Canada -13.8% (Q4: -21.6%) Europe -4.7% (Q4: -3.5%) Asia Pacific -8.2% Germ
Slide 18: Performance by Sector
PERFORMANCE BY SECTOR 1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q1 2026 4% 3% TELECOM, MEDIA & 5% ENTERTAINMENT -12.8% CPG -12.4% (Q4: -12.6%) (Q4: -20.1%) 6% FINANCIAL SERVICES -12.8% 27% TECH & DIGITAL SERVICES -9.6% (Q4: -5.8%) (Q4: -11.4%) 6% OTHER +8.0% HEALTHCARE & PHARMA -1.0% (Q4: +4.0%)
Slide 19: Exchange Rate Analysis
EXCHANGE RATE ANALYSIS Q1 2026 STERLING IMPACT OF FX ON REVENUE LESS PASS-THROUGH COSTS GROWTH (WEAKER)/ FIRST QUARTER 2026 2025 STRONGER Q1 '25 Q2 '25 Q3 '25 Q4 '25 Q1 '26 US$ 1.35 1.26 7.1% € 1.15 1.20 (4.2)% (0.6%) Indian Rupee 123.37 109.13 13.0% (1.2%) Chinese Renminbi 9.35 9.17 2.0% (1.7%) Aus
Slide 20: Bond Maturity Profile
BOND MATURITY PROFILE 31 MARCH 2026 BOND TOTAL OUTSTANDING BONDS POST SWAPS (£m) MATU BONDS (CURRENCY OF ISSUANCE) £m EUR USD GBP 900 ◼ £ bonds £380m (2.875% Sep ’46) 380 800 ◼ ◼ US bond $220m (5.625% Nov ’43) US bond $93m (5.125% Sep ’42) RITY 166 70 700 ◼ ◼ US bond $600m (6.5% Mar ’36) Eurobonds €