Wpp Plc · LSE:WPP
Wpp — Q3 2026 Earnings Presentation
23 slides from Wpp's earnings presentation, Oct 29, 2026
Slide 1: Q3 Trading Update 2026
Q3 TRADING UPDATE 2026 29 October 2026
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
CAUTIONARY STATEMENT REGARDING FORWARD- LOOKING STATEMENTS This document contains statements that are, or may be budgets; shifts in industry rates of compensation; UK); and the overall level of economic activity in the deemed to be, “forward-looking statements”. Forward- regulatory compliance costs
Slide 3: Cindy Rose, CEO
CINDY ROSE CEO PRIVATE & CONFIDENTIAL
Slide 4: Q3 Highlights: Continued Progress
Q3 HIGHLIGHTS: CONTINUED PROGRESS Improving LFL Strengthening Delivering net sales Investing in our go-to- targeted cost performance growth market offer savings QoQ PRIVATE & CONFIDENTIAL 4
Slide 5: Client quote from The Coca-Cola Company
“WPP delivered a stellar performance during the reviews, demonstrating their strong, modern media, tech and data capabilities. Their data solution Open Intelligence builds on proven results from our FIFA World Cup 2026 activation across the world.” MANOLO ARROYO EVP and Chief Marketing and Customer
Slide 6: Q3 Highlights: Continued Progress
Q3 HIGHLIGHTS: CONTINUED PROGRESS Improving LFL Strengthening Delivering net sales Investing in our go-to- targeted cost performance growth market offer savings QoQ PRIVATE & CONFIDENTIAL 6
Slide 7: Joanne Wilson, CFO
JOANNE WILSON CFO PRIVATE & CONFIDENTIAL
Slide 8: Financial Highlights
FINANCIAL HIGHLIGHTS Q3 2026 -2.1% -0.1% +0.2% -2.0% LIKE-FOR-LIKE NET M&A IMPACT FX CONTRIBUTION REPORTED NET SALES GROWTH1,2 SALES GROWTH (Q2 2026: -2.8%) (Q2 2026: -0.1%) (Q2 2026: +0.6%) (Q2 2026: -2.3%) Continued improving Limited M&A activity Key currencies broadly £2,411 million total revenue
Slide 9: Net Sales Highlights
NET SALES HIGHLIGHTS Q3 2026 BUSINESS UNITS1 REGIONS1 CLIENT SECTORS • WPP Media +0.3% • North America -1.8% • CPG -6.4% (Q2: -2.8%) (Q2: -4.3%) (Q2: -6.0%) • WPP Creative2 -5.1% • EMEA -1.7% • Tech & Digital -3.9% (Q2: -3.5%) (Q2: -3.0%) (Q2: -8.9%) • WPP Production +2.5% • APAC -4.3% • Automotive
Slide 10: Net Debt
NET DEBT Q3 2026 £M SEP ’261 DEC ’25 SEP ’25 Adjusted net debt (3,003) (2,167) (3,647) • Average adjusted net debt down YoY including the beneficial impact of the IFRS 9 amendments Average adjusted net debt2 (3,215) (3,404) (3,377) • Net debt includes £4.5bn equivalent of bond debt at a weighted ave
Slide 11: 2026 Guidance
2026 GUIDANCE LIKE-FOR-LIKE HEADLINE ADJUSTED REVENUE LESS OPERATING PROFIT OPERATING CASH PASS-THROUGH MARGIN FLOW BEFORE COSTS GROWTH WORKING CAPITAL “to decline low to mid- single digits in the second 12% to 13% £800m to £900m half” PRIVATE & CONFIDENTIAL 11
Slide 12: Ll os) ©)
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Slide 13: What's Next?
WHAT'S NEXT? INVESTOR ENGAGEMENT SEP 2026 DEC 2026 FEB 2027 WPP PRODUCTION WPP ENTERPRISE FY’26 WEBINAR SOLUTIONS WEBINAR PRELIMINARY RESULTS AUG 2026 OCT 2026 DEC 2026 MAR 2027 WPP MEDIA: FY’26 THIS YEAR, ANNUAL H1’26 Q3’26 TRADING NEXT YEAR REPORT AND RESULTS UPDATE FORECAST ACCOUNTS PRIVATE & CON
Slide 14: Appendix
APPENDIX
Slide 15: Elevate28
ELEVATE28 PURPOSE To be the trusted growth partner for the world’s leading brands STRATEGIC OBJECTIVES Deliver superior growth for clients Become a simpler integrated company Unlock the advantage of WPP Open Create firm financial foundations for the future PRIVATE & CONFIDENTIAL 15
Slide 16: New Business
NEW BUSINESS KEY NEW CLIENT ASSIGNMENTS AND RETENTIONS1 Q3 2026 Q1 2026 MEDIA MEDIA MEDIA INTEGRATED INTEGRATED INTEGRATED INTEGRATED CREATIVE GLOBAL N. AMERICA AND EMEA MULTIPLE MARKETS CHINA GLOBAL EUROPE GLOBAL GLOBAL MEDIA CREATIVE PR MEDIA CREATIVE MEDIA MEDIA MEDIA GLOBAL US EMEA APAC US US US
Slide 17: Business Structure
BUSINESS STRUCTURE1 PROPORTION OF REVENUE LESS PASS-THROUGH COSTS Q3 YTD 2026 Capability Split Geographic Split 6% 6% 15% 49% 38% ~13% 45% Enterprise Solutions1 41% WPP Media North America WPP Creative (inc. Enterprise Solutions)1 EMEA WPP Production APAC LATAM PRIVATE 1. & CONFIDENTIAL WPP Enterpri
Slide 18: Performance by Region and Top 10 Markets
PERFORMANCE BY REGION AND TOP 10 MARKETS LIKE-FOR-LIKE REVENUE LESS PASS-THROUGH COSTS GROWTH Q3 2026 North America -1.8% (Q2: -4.3%) US -1.0% (Q2: -3.8%) EMEA -1.7% (Q2: -3.0%) UK -1.2% (Q2: -5.5%) Germany +2.4% (Q2: -4.7%) France -3.0% (Q2: -6.1%) Spain -4.4% (Q2: +12.2%) Italy +1.1% (Q2: +6.1%) A
Slide 19: Performance by Sector
PERFORMANCE BY SECTOR1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q3 2026 Telecom, Media & Entertainment -15.7% 4% 3% CPG -6.4% (Q2: -16.8%) 4% (Q2: -6.0%) 6% 27% Financial Services -8.9% Tech & Digital Services -3.9% (Q2: -14.2%) 6% (Q2: -8.9%) Other -3.7% Healthcare & Pharma +4.3% (Q2: +4.3%) 9% (
Slide 20: Exchange Rate Analysis
EXCHANGE RATE ANALYSIS Q3 2026 Sterling Third Quarter 2026 2025 (Weaker)/ Impact of FX on revenue less pass-through costs growth Stronger Q2 '25 Q3 '25 Q4 '25 Q1 '26 Q2 '26 Q3 '26 US$ 1.34 1.35 (0.7%) 0.6% 0.2% € 1.17 1.15 1.7% Indian Rupee 128.50 117.79 9.1% (0.6%) Chinese Renminbi 9.06 9.65 (6.1%)
Slide 21: Bond Maturity Profile
BOND MATURITY PROFILE 30 SEPTEMBER 2026 TOTAL OUTSTANDING Bonds post swaps (£M) BONDS (CURRENCY OF ISSUANCE) £M EUR USD GBP 900 £ bonds £380m (2.875% Sep ’46) 380 800 US bond $220m (5.625% Nov ’43) 166 700 US bond $93m (5.125% Sep ’42) 70 US bond $600m (6.5% Mar ’36)1 443 600 Eurobonds €50
Slide 22: Contacts and Further Resources
CONTACTS AND FURTHER RESOURCES THOMAS SINGLEHURST, CFA ANTHONY HAMILTON MELISSA FUNG Group Director of Investor Relations Investor Relations Director Investor Relations Director thomas.singlehurst@wpp.com anthony.hamilton@wpp.com melissa.fung@wpp.com Tel: +44 (0) 7876 431 922 Tel: +44 (0) 7464 532 9
Slide 23: Thank You
THANK YOU