Wpp Plc · LSE:WPP

Wpp — FY2025 Earnings Presentation

113 slides from Wpp's earnings presentation, Feb 26, 2026

  1. Slide 1: Opening brand sizzle video

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  2. Slide 2: Strategy Update & Preliminary Results

    STRATEGY UPDATE & PRELIMINARY RESULTS

  3. Slide 3: Opening remarks, FY25 preliminary results, strategy update, Q&A

    OPENING REMARKS FY25 PRELIMINARY RESULTS STRATEGY UPDATE Q&A

  4. Slide 4: Cautionary statement regarding forward-looking statements

    CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS This document contains statements that are, or may be delays, suspensions or reductions in client advertising outside of the UK); and the overall level of economic deemed to be, “forward-looking statements”. Forward- budgets; shifts in indust

  5. Slide 5: Presenting today

    PRESENTING TODAY Cindy Rose Joanne Wilson Brian Lesser CEO CFO WPP Media CEO

  6. Slide 6: Deep roots in shaping culture, innovation in motion

    DEEP ROOTS IN SHAPING CULTURE INNOVATION IN MOTION 1800s 1934 1955 1967 1984 1985 2004 2021 2025 agencies founded J Walter Thompson Y&R Y&R Landor WPP Y&R DAVID + INGO, Ogilvy WPP Media 1902 1944 1958 1979 1998 2016 2022 J Walter Thompson J Walter Thompson J Walter Thompson Ogilvy & Mather Ogilvy &

  7. Slide 7: New business Q4-25 ($B)

    NEW BUSINESS Q4-25 ($B) 2.5 Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 Source: JP Morgan research, net reported billings ($B)

  8. Slide 8: Opening remarks, FY25 preliminary results, strategy update, Q&A

    OPENING REMARKS FY25 PRELIMINARY RESULTS STRATEGY UPDATE Q&A

  9. Slide 9: Preliminary Results

    PRELIMINARY RESULTS Joanne Wilson

  10. Slide 10: Financial highlights (2025)

    FINANCIAL HIGHLIGHTS (2025) -5.4% 13.0% 63.2p £1,189m LIKE-FOR-LIKE HEADLINE HEADLINE ADJUSTED NET SALES 1,2 OPERATING DILUTED EPS OPERATING MARGIN CASH FLOW decline reflects client down 2.0pt and 1.8pt decrease of 28.4% before working losses and client LFL from prior year 2 on lower headline capita

  11. Slide 11: Net sales highlights (2025)

    NET SALES HIGHLIGHTS 1 (2025) BUSINESS REGION CLIENT SECTOR • Global Integrated Agencies • North America • CPG -5.7% (Q4: -7.6%) -4.6% (Q4: -7.3%) -7.1% (Q4: -12.6%) WPP Media -5.9% (Q4: -10.8%) • United Kingdom • Telecom, Media and Ent Other -5.6% (Q4: -4.3%) -7.6% (Q4: -9.2%) -10.1% (Q4: -20.1%) •

  12. Slide 12: Change in headline operating profit margin YoY

    CHANGE IN HEADLINE OPERATING PROFIT MARGIN YOY • Headline operating profit margin: 13.0%. Change in £576m £(89)m £99m £(57)m £86m £182m £797m Decline driven by negative operating leverage costs YOY and higher severance costs 15.0% • 20bps margin dilution from FGS Global FGS Global disposal in Decemb

  13. Slide 13: Unaudited headline income statement

    UNAUDITED HEADLINE INCOME STATEMENT 1 YEAR ENDED 31 DECEMBER 2025 £M 2024 £M Δ Δ LFL 2 • Reported revenue less pass-through costs Revenue 13,550 14,741 (8.1)% (3.6)% declined 10.4%, comprising -5.4% LFL, a 3.3pt Revenue less pass-through costs 10,176 11,359 (10.4)% (5.4)% drag from M&A (mostly FGS G

  14. Slide 14: Adjusted net debt since December 2024

    ADJUSTED NET DEBT SINCE DECEMBER 2024 ADJUSTED OPERATING CASH FLOW £855M £2,167M ADJUSTED FREE CASH FLOW £202M £1,742M £1,189M December 2024 Adjusted operating cash Working capital Net dividends to Net interest and Net M&A and Dividends Buybacks, FX December 2025 Adjusted net flow (before working mi

  15. Slide 15: Net debt and leverage metrics

    NET DEBT AND LEVERAGE METRICS • Net debt includes £4.7bn equivalent of bond £M DEC ’25 DEC ’24 Δ debt at a weighted average maturity of 5.8 years and an average coupon of 3.5% • Average adjusted net debt lower than 2024 Adjusted net debt1 (2,167) (1,742) (425) reflecting net disposal proceeds from F

  16. Slide 16: 2026 guidance

    2026 GUIDANCE LIKE-FOR-LIKE HEADLINE ADJUSTED REVENUE LESS OPERATING OPERATING CASH PASS-THROUGH PROFIT FLOW BEFORE COSTS MARGIN WORKING CAPITAL “down mid to high-single digits in the first half of 2026 12.0-13.0% £0.8bn-£0.9bn with an improving trajectory in the second half”

  17. Slide 17: Thank you

    THANK YOU

  18. Slide 18: Opening remarks, FY25 preliminary results, strategy update, Q&A

    OPENING REMARKS FY25 PRELIMINARY RESULTS STRATEGY UPDATE Q&A

  19. Slide 19: Strategy update

    STRATEGY UPDATE

  20. Slide 20: Diagnostic

    DIAGNOSTIC WE HAVE NOT CONSISTENTLY KEPT PACE WITH THE EVOLVING NEEDS OF OUR CLIENTS STRATEGIC ORGANISATIONAL CLIENT PORTFOLIO EXECUTION STRUCTURE PROPOSITION DISCIPLINE

  21. Slide 21: We have what we need to win

    WE HAVE WHAT WE NEED TO WIN TALENT CAPABILITIES WPP OPEN SCALE & REACH

  22. Slide 22: Slide 22

  23. Slide 23: The trusted growth partner for the world's leading brands

    THE TRUSTED GROW TA PARTNER FOR THE VWVORLD'S LEADING BRANDS

  24. Slide 24: Our strategic objectives

    OUR STRATEGIC OBJECTIVES Deliver superior growth for clients Become a simpler integrated company Unlock the advantage of WPP Open Create firm financial foundations for the future

  25. Slide 25: Our execution plan

    OUR EXECUTION PLAN Stabilise Build Accelerate 2026 2027 2028

  26. Slide 26: Our financial framework

    OUR FINANCIAL FRAMEWORK Simplify the portfolio, maintain Stabilise near-term Deliver £500m Focus investment investment grade performance and of gross savings over reallocation into balance sheet & return to growth three years growth drivers build greater financial flexibility

  27. Slide 27: The only constant is change

    THE ONLY CONSTANT IS CHANGE

  28. Slide 28: The only constant is change

    THE ONLY CONSTANT IS CHANGE Brand discovery

  29. Slide 29: The only constant is change

    THE ONLY CONSTANT IS CHANGE Brand discovery Media

  30. Slide 30: The only constant is change

    THE ONLY CONSTANT IS CHANGE Brand discovery Media Commerce

  31. Slide 31: The only constant is change

    THE ONLY CONSTANT IS CHANGE Brand discovery Media Commerce Trust

  32. Slide 32: The only constant is change

    THE ONLY CONSTANT IS CHANGE Brand discovery Media Commerce Trust Human creativity

  33. Slide 33: Created with WPP Open

    CREATED CREATEDWITH WITHWPP WPPOPEN OPEN 3 4

  34. Slide 34: Created with WPP Open

    CREATED WITH WPP OPEN 3

  35. Slide 35: A new playbook for growth

    A NEW PLAYBOOK FOR GROWTH

  36. Slide 36: TCCC – Manolo partnership video

    To be added TCCC – MANOLO PARTNERSHIP VIDEO MANOLO ARROYO EVP and Global Chief Marketing Officer The Coca-Cola Company 3

  37. Slide 37: The AI opportunity

    THE AI OPPORTUNITY Global GDP and Technology Revolutions Real GDP, Logarithmic Scale Current focus of AI narratives Efficiency Productivity Cost savings Less attention but huge potential New possibilities New routes to market New business models 0.4x 1x 1x 2x 4x 20x New revenue streams GDP growth mu

  38. Slide 38: +48% sales uplift, +40bps market penetration

    +48% +40bps SALES UPLIFT INCREASE IN MARKET PENETRATION

  39. Slide 39: ChatGPT became Dell's #1 global referral domain

    +100% CHATGPT BECAME YOY GROWTH IN DELL’S #1 GLOBAL REFERRAL TRAFFIC FROM LLMs REFERRAL DOMAIN

  40. Slide 40: Slide 40

  41. Slide 41: The future belongs to those who can learn, unlearn and relearn

    THE FUTURE BELONGS TO THOSE WHO CAN LEARN, UNLEARN AND RELEARN Alvin Toffler

  42. Slide 42: From agency to trusted growth partner

    FROM AGENCY TO TRUSTED GROWTH PARTNER Integrated solutions Higher quality revenues that optimise total linked directly to client marketing investment outcomes

  43. Slide 43: Global market for agency marketing, creative, digital and transformation services

    ~$550B +14% +5% CAGR +4% ~$460B +4% $10B $20B -1% Media THE GLOBAL MARKET FOR $40B Production AGENCY MARKETING, $60B +2% Brand & advertising $110B CREATIVE, DIGITAL AND TRANSFORMATION +7% SERVICES IS EXPECTED TO Enterprise solutions $230B EXCEED $500B BY 2028 2024 2028 2024-2028 CAGR Tech solutions

  44. Slide 44: Our strategic objectives

    OUR STRATEGIC OBJECTIVES Deliver superior growth for clients Become a simpler integrated company Unlock the advantage of WPP Open Create firm financial foundations for the future

  45. Slide 45: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  46. Slide 46: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  47. Slide 47: Unlock the advantage of WPP Open and Open Intelligence

    Unlock the advantage of WPP Open and Open Intelligence and expand strategic partnerships

  48. Slide 48: Open Intelligence

    Open powered by e eee: e Open eee *See: Intelligence

  49. Slide 49: Google Pixel video

    To be added GOOGLE PIXEL VIDEO

  50. Slide 50: Open Intelligence

    Open powered by e eee: e Open eee *See: Intelligence

  51. Slide 51: WPP Open demo

    To be added WPP OPEN DEMO

  52. Slide 52: Partnerships for continuous innovation

    PARTNERSHIPS FOR CONTINUOUS INNOVATION Early access Resources Key GTM channel to new models for client for Enterprise and tools co-innovation Solutions

  53. Slide 53: Adobe partnership

    ADOBE PARTNERSHIP

  54. Slide 54: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  55. Slide 55: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  56. Slide 56: Lead with Media and Data at the heart of our integrated client proposition

    Lead with Media and Data at the heart of our integrated client proposition

  57. Slide 57: The transformation: delivering on promises and building momentum

    THE TRANSFORMATION: DELIVERING ON PROMISES & BUILDING MOMENTUM From To Siloed Integrated and client focused Disparate products One platform and process – WPP Open Finding audiences Architecting growth

  58. Slide 58: Client at the core

    Creative Our winning proposition: CLIENT AT THE CORE POWERED BY INTEGRATION & DATA CLIENT Production Media

  59. Slide 59: True WPP integration

    TRUE WPP INTEGRATION CREATIVE Advertising & Design Customer Experience PRODUCTION MEDIA TECH DATA Commerce Social & Influencer

  60. Slide 60: Campaign results

    16m 93% 23% HIGHEST SALES MINUTES NEW WEBSITE INCREASE IN PURCHASE WATCHED VISITORS CONSIDERATION YOY YEAR EVER

  61. Slide 61: Our differentiated data strategy and solution

    Identity Who we are Commerce Geography What we buy Where we are OUR DIFFERENTIATED YOUR DATA DATA STRATEGY & SOLUTION PARTNER OUR DATA DATA Context Influence When & where we do it What we like Behaviour What we do

  62. Slide 62: Sales uplift +189% / +54%

    +189% +54% SALES UPLIFT SALES UPLIFT

  63. Slide 63: Our differentiated data strategy

    OUR DIFFERENTIATED DATA STRATEGY

  64. Slide 64: TCCC – Manolo Open Intelligence video

    TCCC – MANOLO OPEN INTELLIGENCE VIDEO MANOLO ARROYO EVP and Global Chief Marketing Officer The Coca-Cola Company 6 5

  65. Slide 65: Client at the centre, true integration, powered by Open Intelligence

    CLIENT AT TRUE POWERED BY THE CENTRE INTEGRATION OPEN INTELLIGENCE

  66. Slide 66: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  67. Slide 67: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  68. Slide 68: Establish next-generation Creative and Production capabilities

    Establish next-generation Creative and Production capabilities

  69. Slide 69: WPP Production launch sizzle video

    TBC WPP PRODUCTION LAUNCH SIZZLE- VIDEO

  70. Slide 70: WPP Production

    WPP PRODUCTION THE UNIFIED NEXT-GENERATION CONTENT ENGINE FOR WPP One AI-enabled production platform and workflow High-velocity studios deeply integrated with Media Centralised commissioning and supplier management End-to-end content creation, activation and personalisation Focused investment in fut

  71. Slide 71: tho WCT acy ——— ae

    tho WCT acy ——— ae — ao) isi = hn eca~ Cola a VAO

  72. Slide 72: WPP Creative

    WPP CREATIVE HOME TO OUR ICONIC AGENCY BRANDS Client choice and powerful collaboration Simpler client navigation Democratised modern marketing capabilities True integration with WPP Media & WPP Production Connected by WPP Open Competitive cost base

  73. Slide 73: Kenvue client quote

    “Selecting WPP underscores our commitment to modern, world-class brand building. Their ability to unite Ogilvy and VML behind Kenvue demonstrates the power of their creative networks.” Jon Halvorson, Chief Digital & Marketing Officer, Kenvue

  74. Slide 74: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  75. Slide 75: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  76. Slide 76: Elevate Enterprise Solutions to partner with clients on AI transformation

    Elevate Enterprise Solutions to partner with clients on AI transformation

  77. Slide 77: WPP Enterprise Solutions

    WPP ENTERPRISE SOLUTIONS PARTNERING WITH CLIENTS ON AI TRANSFORMATION

  78. Slide 78: Broad capabilities and three routes to market

    WPP ENTERPRISE SOLUTIONS BROAD CAPABILITIES AND THREE ROUTES TO MARKET WPP Enterprise Solutions Three routes to market: Consulting AGENCIES Content Customer E2E CRM, loyalty & Digital & data DIRECT transformation experience commerce personalisation platforms Technology & innovation | WPP Open PARTNE

  79. Slide 79: WPP Enterprise Solutions: building on strong foundations

    WPP ENTERPRISE SOLUTIONS BUILDING ON STRONG FOUNDATIONS AND EXTENSIVE INDUSTRY RECOGNITION Large growth market Strong foundations Industry recognition Enterprise Solutions TAM: ~$1.8B ~$230B | 7% CAGR ‘24-’28 1 Leader The Forrester WaveTM Marketing Measurement and Optimization Services, Q1 2026 (Gai

  80. Slide 80: Ford – Lisa video

    FORD – LISA VIDEO LISA MATERAZZO Global Chief Marketing Officer Ford 8 1

  81. Slide 81: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  82. Slide 82: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  83. Slide 83: Simplify the operating model

    Simplify the operating model

  84. Slide 84: From a holding company to a single company

    FROM A HOLDING COMPANY TO A SINGLE COMPANY Global Client Leaders & Client Solution Architects WPP Corporate Functions

  85. Slide 85: From a holding company to a single company

    FROM A HOLDING COMPANY TO A SINGLE COMPANY Global Client Leaders & Client Solution Architects WPP Corporate Functions

  86. Slide 86: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  87. Slide 87: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  88. Slide 88: Strengthen execution and transform GTM

    Strengthen execution and transform GTM

  89. Slide 89: Strengthening execution in client delivery and transforming go-to-market

    STRENGTHENING EXECUTION IN CLIENT DELIVERY AND TRANSFORMING OUR GO-TO-MARKET INTEGRATED CLIENT SOLUTION GROWTH ARCHITECTS OPERATIONS CLIENTS GLOBAL CLIENT LEADERS

  90. Slide 90: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  91. Slide 91: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  92. Slide 92: Drive a high-performance culture and attract and retain the world's best talent

    Drive a high-performance culture and attract and retain the world’s best talent

  93. Slide 93: Building a high-performance culture

    BUILDING A HIGH-PERFORMANCE CULTURE New mission and growth mindset Performance Frequent and clear Future-facing skills Career mobility Aligned incentives management and communication development and progression accountability

  94. Slide 94: Our strategic plan

    OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans

  95. Slide 95: Lead with Media and Data at the heart of our integrated client proposition

    1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and transform GTM 6 Drive a

  96. Slide 96: Create firm financial foundations for the future

    Create firm financial foundations for the future

  97. Slide 97: Key priority: return WPP to growth

    KEY PRIORITY RETURN WPP TO GROWTH Simplify the portfolio, maintain Stabilise near-term Deliver £500m Focus investment investment grade performance and of gross savings over reallocation into balance sheet & return to growth three years growth drivers build greater financial flexibility

  98. Slide 98: We will deliver our plan across three phases

    WE WILL DELIVER OUR PLAN ACROSS THREE PHASES Stabilise Build Accelerate 2026 2027 2028

  99. Slide 99: Returning WPP to growth and value creation

    RETURNING WPP TO GROWTH AND VALUE CREATION Growth guidance 2026 LFL revenue less pass-through costs decline in the mid to high-single digits in the first half of 2026 with an improving trajectory in the second half Elevate Enterprise Stabilise Net New Business Solutions Next-generation 2027 Producti

  100. Slide 100: Our plan is underpinned by a reallocation of investment

    OUR PLAN IS UNDERPINNED BY A REALLOCATION OF INVESTMENT Next three years £500m of savings to be delivered by 2028 Estimated cash costs of around £400m Savings from: New operating model £300m £500m Structural cost savings from overhead Rationalisation and simplification delivered over the next three

  101. Slide 101: Targeted actions

    TARGETED ACTIONS FOCUSED ON IMPROVING EXECUTION AS MUCH AS REDUCING COSTS New operating model • Organisational design will unlock efficiencies • Shared and scaled capabilities  A more aligned operating model driving a more holistic view of client success and enabling cross-sell Structural cost savi

  102. Slide 102: Reinvestment

    REINVESTMENT WITH SOME OF THE COST SAVINGS REINVESTED INTO KEY GROWTH ACCELERATORS GROWTH IMPROVED GTM BUILDING ON DRIVERS & EXECUTION CRITICAL ENABLERS Media, Enterprise Solutions, Client Leads, New Business WPP Open, Data & AI High-velocity Production, Capability, Rebuild Commerce Incentives

  103. Slide 103: Portfolio review

    PORTFOLIO REVIEW PORTFOLIO REVIEW COMPLETE AND PROGRESSING TO ACTIONS ENABLING GREATER FINANCIAL FLEXIBILITY UNIVERSAL "BEST OWNER" NON-CORE STRICT AUDIT ASSESSMENT RATIONALISATION GOVERNANCE

  104. Slide 104: Capital allocation policy

    CAPITAL ALLOCATION POLICY Order of Priority MAINTAIN INVESTMENT FUND ORGANIC SHARE THE PROCEEDS GRADE BALANCE SHEET GROWTH OF GROWTH Consistent and sustainable Retain strong liquidity Unlock cost savings returns to shareholders Prioritise investment in Reduce gross debt M&A fastest growing areas Dis

  105. Slide 105: Evolution of reporting: from

    EVOLUTION OF REPORTING From Capability Split Geographic Split GLOBAL INTEGRATED 7% AGENCIES 86% 7% 26% 41% 38% 45% 21% 15% WPP Media North America Integrated Creative Agencies UK PR Western C. Europe Specialist Agencies RoW .Chart shows the proportion of WPP revenue less pass-through costs in 2025

  106. Slide 106: Evolution of reporting: to

    EVOLUTION OF REPORTING To Capability Split Geographic Split 6% 15% 13% 6% 41% 38% 40% 41% WPP Media North America WPP Creative EMEA WPP Enterprise Solutions LATAM WPP Production APAC Chart shows the proportion of WPP revenue less pass-through costs in 2025

  107. Slide 107: Slide 107

  108. Slide 108: How we will hold ourselves accountable

    HOW WE WILL HOLD OURSELVES ACCOUNTABLE Leading KPIs Lagging KPIs New business wins LFL Net Sales growth % Client retentions OP Margin % Unique strategic partnerships FCF £m Revenue per head Cost savings Leverage x Progress with portfolio rationalisation

  109. Slide 109: What's next?

    WHAT’S NEXT? INVESTOR ENGAGEMENT Q1 TRADING H1 RESULTS Q3 TRADING UPDATE UPDATE LATE APR EARLY AUG LATE OCT DECEMBER 26 FEB Q2 Q3 Q4 STRATEGY WPP WPP WPP ENTERPRISE UPDATE & MEDIA PRODUCTION SOLUTIONS FY25 RESULTS WEBINAR WEBINAR WEBINAR

  110. Slide 110: Elevate28

    ELEVATE28 MISSION To be the trusted growth partner to the world’s leading brands STRATEGIC Deliver superior growth for clients OBJECTIVES Become a simpler integrated company Unlock the advantage of WPP Open Create firm financial foundations for the future

  111. Slide 111: Opening remarks, FY25 preliminary results, strategy update, Q&A

    OPENING REMARKS FY25 PRELIMINARY RESULTS STRATEGY UPDATE Q&A

  112. Slide 112: Private & Confidential

    PRIVATE & CONFIDENTIAL

  113. Slide 113: Slide 113

WPP — FY2025 Earnings Presentation on 6ix