Slide 1: Interim Results 2026
INTERIM RESULTS 2026 06 August 2026
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
CAUTIONARY STATEMENT REGARDING FORWARD- LOOKING STATEMENTS This document contains statements that are, or may be regulatory compliance costs or litigation; changes in among other things, regional, national and international deemed to be, “forward-looking statements”. Forward- competitive factors in
Slide 3: Cindy Rose, CEO
CINDY ROSE CEO PRIVATE & CONFIDENTIAL
Slide 4: Elevate28
ELEVATE28 PURPOSE To be the trusted growth partner for the world’s leading brands STRATEGIC OBJECTIVES Deliver superior growth for clients Become a simpler integrated company Unlock the advantage of WPP Open Create firm financial foundations for the future PRIVATE & CONFIDENTIAL 4
Slide 5: Our Execution Plan
OUR EXECUTION PLAN Stabilise Build Accelerate 2026 2027 2028 PRIVATE & CONFIDENTIAL 5
Slide 6: Enterprise Solutions
we Enterprise Solutions
Slide 7: WPP's Commerce Practice
WPP’S COMMERCE PRACTICE $200BN WPP, recognised as a Leader in Commerce Services A connected practice, unifying commerce Global Commerce In the Forrester Wave : capabilities across WPP advertising revenue, 20261 Commerce Services, Q1 Media, WPP Creative, WPP 2026 report Production and WPP Enterprise
Slide 8: Winning at Cannes 2026
WINNING AT CANNES 2026 #1 Creative #2 Creative Burson London: Most-awarded Network of the Year Network of the Year PR Agency of the Year media group PRIVATE & CONFIDENTIAL 8
Slide 9: H1 Highlights: Strong Progress
H1 HIGHLIGHTS: STRONG PROGRESS Improving LFL Delivering Strengthening net sales Investing in targeted cost the balance performance growth savings sheet QoQ PRIVATE & CONFIDENTIAL 9
Slide 10: Continued Momentum on New Business
CONTINUED MOMENTUM ON NEW BUSINESS NET REPORTED BILLINGS US$BN1 NEW CLIENT ASSIGNMENTS AND RETENTIONS2 H1 2026 Q1 2026 1.6 INTEGRATED INTEGRATED INTEGRATED CREATIVE 1.1 GLOBAL EUROPE GLOBAL GLOBAL 0.6 MEDIA MEDIA MEDIA MEDIA 0.2 GLOBAL US US UK AND CENTRAL EUROPE Q2 2026 -0.7 INTEGRATED MEDIA MEDIA
Slide 11: Innovation at the Speed of Culture: Kit Kat Heist
INNOVATION AT THE SPEED OF CULTURE + Predictive intelligence + Human craftsmanship 600%+ increase in search interests KIT KAT HEIST >$200M Kit Kat | VML, Burson & OpenMind earned media 11
Slide 12: Cultural Intelligence
CULTURAL INTELLIGENCE + Platform-native integration + Radical brand transparency 1BN earned impressions R/EAL REVIEWS 2x Dove | Ogilvy uplift in sales 12
Slide 13: Global Connectivity
GLOBAL CONNECTIVITY + Local Execution + Consumer Connection 180+ Markets FIFA WORLD CUP 2026 60BN The Coca-Cola Company | WPP Open X Impressions 13
Slide 14: Partnerships for Continuous Innovation
PARTNERSHIPS FOR CONTINUOUS INNOVATION PRIVATE & CONFIDENTIAL 14
Slide 15: Firming Our Financial Foundations
FIRMING OUR FINANCIAL FOUNDATIONS DELIVERING COST SAVINGS PROGRESSING ASSET DISPOSALS £100m >£200m Targeted in-year savings Expected proceeds from in FY 2026 disposal-related activity in FY 2026 PRIVATE & CONFIDENTIAL 15
Slide 16: The Bigger Picture
THE BIGGER PICTURE A complex Trust is An attractive AI is changing market increasingly market how we operate requiring brands important in a 8.9% growth in unlocking new to seek a truly complex world ad spend in pathways to integrated Our WPP trust 20261 growth growth partner principles PRIVATE 1. W
Slide 17: WPP's Trust Principles
WPP’S TRUST PRINCIPLES 1. Clients own and control their data 2. WPP Open is open by design 3. Consumers are people, not IDs 4. AI augments human creativity, it does not replace it 5. We take accountability for driving our clients' growth PRIVATE & CONFIDENTIAL 17
Slide 18: Our Strategic Plan
OUR STRATEGIC PLAN 1 2 3 Lead with Media and Data Establish next-generation Elevate Enterprise Solutions at the heart of our integrated Creative and Production to partner with clients on client proposition capabilities AI transformation 4 Simplify the operating model 5 Strengthen execution and trans
Slide 19: Joanne Wilson, CFO
JOANNE WILSON CFO PRIVATE & CONFIDENTIAL
Slide 20: Financial Highlights
FINANCIAL HIGHLIGHTS H1 2026 -4.7% 8.4% 15.1p £309m LIKE-FOR-LIKE NET HEADLINE HEADLINE DILUTED ADJUSTED SALES GROWTH1,2 OPERATING MARGIN EPS OPERATING CASH (H1 2025: -4.3%) (H1 2025: 8.2%) (H1 2025: 20.0p) FLOW BEFORE WORKING CAPITAL (H1 2025: £363m) Impacted by historical Benefited from lower High
Slide 21: Net Sales Highlights
NET SALES HIGHLIGHTS Q2 2026 NET SALES BUSINESS UNITS1 REGIONS1 CLIENT SECTORS • LFL growth -2.8% • WPP Media -2.8% • North America -4.3% • CPG -6.0% (Q1 : -6.7%) (Q1: -8.3%) (Q1: -7.8%) (Q1: -12.4%) • M&A headwind -0.1% • WPP Creative2 -3.5% • EMEA -3.0% • Tech & Digital -8.9% (Q1: -6.3%) (Q1: -5.6
Slide 22: Headline Operating Profit Margin
HEADLINE OPERATING PROFIT MARGIN1 H1 2026 • Headline operating profit margin: HALF YEAR TO 30 JUNE 2026 £M 2025 £M Δ £m Δ% 8.4%, up 0.2pt YoY, driven by lower headline severance and cost savings Revenue less pass-through costs 4,745 5,026 (281) (5.6)% • Staff costs: savings in corporate functions an
Slide 23: Headline Operating Profit Margin Drivers
HEADLINE OPERATING PROFIT MARGIN DRIVERS H1 2026 1.0% 0.9% 8.2% 8.4% (1.7%) Negative operating • Headline severance • Incentives up leverage offset by: and other associated 120% to £130m costs fell £51m YoY • Cost savings in • Stable investment corporate functions in WPP Open, AI, and de-duplication
Slide 24: Unaudited Headline Income Statement
UNAUDITED HEADLINE1 INCOME STATEMENT H1 2026 HALF YEAR TO 30 JUNE 2026 £M 2025 £M Δ Δ LFL2 • Reported revenue less pass-through costs declined 5.6%, comprising LFL net sales -4.7%, M&A -0.1% and Revenue 6,373 6,663 (4.4)% (3.2)% FX -0.8% Revenue less pass-through costs 4,745 5,026 (5.6)% (4.7)% • He
Slide 25: Adjusted Net Debt Since June 2025
ADJUSTED NET DEBT SINCE JUNE 2025 H1 2026 (LAST 12 MONTHS) ADJUSTED OPERATING CASH FLOW £1,331m £3,261m £2,935m (£43m) (£369m) £1,135m (£66m) (£527m) £196m ADJUSTED FREE CASH FLOW £738m June 2025 Adjusted operating Working capital1 Net dividends to Net interest and Net M&A and Dividends, buybacks, J
Slide 26: Net Debt and Leverage Metrics
NET DEBT AND LEVERAGE METRICS H1 2026 £M JUN ’261 DEC ’25 JUN ’25 • Net debt includes £5.1bn equivalent of bond debt at a Adjusted net debt (2,935) (2,167) (3,261) weighted average maturity of 5.7 years and an average coupon of 3.7% Available liquidity 4,063 4,384 2,991 • Average adjusted net debt d
Slide 27: 2026 Guidance
2026 GUIDANCE LIKE-FOR-LIKE HEADLINE ADJUSTED REVENUE LESS OPERATING PROFIT OPERATING CASH PASS-THROUGH MARGIN FLOW BEFORE COSTS WORKING CAPITAL “down low to mid-single digits in the second half” 12.0% to 13.0% £800m to £900m PRIVATE & CONFIDENTIAL 27
Slide 28: Ll os) ©)
Ll os) ©)
Slide 29: What's Next?
WHAT’S NEXT? INVESTOR ENGAGEMENT Q3 2026 Q4 2026 FEB 2027 WPP PRODUCTION WPP ENTERPRISE FY’26 WEBINAR SOLUTIONS WEBINAR PRELIMINARY RESULTS AUG 2026 OCT 2026 DEC 2026 MAR 2027 WPP MEDIA: FY’26 THIS YEAR, ANNUAL H1’26 Q3’26 TRADING NEXT YEAR REPORT AND RESULTS UPDATE FORECAST ACCOUNTS PRIVATE & CONFI
Slide 30: Appendix
APPENDIX 30
Slide 31: Performance by Capability and Geography
PERFORMANCE BY CAPABILITY AND GEOGRAPHY1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q2 2026 Capability Split Geographic Split 5% 6% 15% 49% 38% ~13% 46% Enterprise Solutions2 41% WPP Media -2.8% (Q1: -8.3%) North America -4.3% (Q1: -7.8%) APAC +0.3% (Q1: -8.2%) WPP Creative (inc. Enterprise Solution
Slide 32: Performance by Region and Top Markets
PERFORMANCE BY REGION AND TOP 10 MARKETS LIKE-FOR-LIKE REVENUE LESS PASS-THROUGH COSTS GROWTH Q2 2026 North America -4.3% (Q1: -7.8%) US -3.8% (Q1: -7.4%) Canada -12.5% (Q1: -13.8%) EMEA -3.0% (Q1: -5.6%) UK -5.5% (Q1: -6.6%) Germany -4.7% (Q1: -5.6%) France -6.1% (Q1: -6.9%) Spain +12.2% (Q1: -1.3%
Slide 33: Performance by Sector
PERFORMANCE BY SECTOR1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q2 2026 Telecom, Media & Entertainment -16.8% 4% 3% CPG -6.0% (Q1: -12.8%) 4% (Q1: -12.4%) 6% 27% Financial Services -14.2% Tech & Digital Services -8.9% (Q1: -12.8%) 6% (Q1: -9.6%) Other +4.3% Healthcare & Pharma +6.5% (Q1: +8.0%) 9%
Slide 34: Exchange Rate Analysis
EXCHANGE RATE ANALYSIS Q2 2026 Sterling Second Quarter 2026 2025 (Weaker)/ Impact of FX on revenue less pass-through costs growth Stronger Q1 '25 Q2 '25 Q3 '25 Q4 '25 Q1 '26 Q2 '26 US$ 1.34 1.34 —% 0.6% € 1.15 1.18 (2.5)% Indian Rupee 127.17 114.32 11.2% (0.6%) Chinese Renminbi 9.14 9.66 (5.4)% (1.2
Slide 35: Reconciliation of Headline Operating Profit to Reported Operating Profit
RECONCILIATION OF HEADLINE OPERATING PROFIT TO REPORTED OPERATING PROFIT HALF YEAR TO 30 JUNE 2026 £M 2025 £M Δ £M • Goodwill impairment charges in prior period, no goodwill impairment in H1 2026 Headline operating profit 398 412 (14) • Restructuring costs include £59m of Elevate28 charges and Goodw
Slide 36: Headline Cash Flow Statement
HEADLINE CASH FLOW STATEMENT H1 2026 SIX MONTHS ENDED 30 JUNE 2026 £M 2025 £M Δ £M Headline operating profit 398 412 (14) Headline earnings from associates 14 17 (3) Depreciation and amortisation 188 203 (15) Headline EBITDA 600 632 (32) Less: Earnings from associates (14) (17) 3 Repayment of lease
Slide 37: Bond Maturity Profile
BOND MATURITY PROFILE 30 JUNE 2026 TOTAL OUTSTANDING Bonds post swaps (£M) BONDS (CURRENCY OF ISSUANCE) £M EUR USD GBP 900 £ bonds £380m (2.875% Sep ’46) 380 US bond $220m (5.625% Nov ’43) 166 800 US bond $93m (5.125% Sep ’42) 70 700 US bond $600m (6.5% Mar ’36)1 447 600 Eurobonds €500m (4
Slide 38: Contacts and Further Resources
CONTACTS AND FURTHER RESOURCES THOMAS SINGLEHURST, CFA ANTHONY HAMILTON MELISSA FUNG Group Investor Relations Director Investor Relations Director Investor Relations Director thomas.singlehurst@wpp.com anthony.hamilton@wpp.com melissa.fung@wpp.com Tel: +44 (0) 7876 431 922 Tel: +44 (0) 7464 532 903
Slide 39: Thank You
THANK YOU