Slide 1: Q4 January – December 2024
Q4 January – December 2024 Magnus Larsson President and CEO Claes Wenthzel CFO Stockholm, Sweden, February 6, 2025 1 1
Slide 2: Vision: preferred partner for in-store communication and digitalization
Vision: The preferred partner for in-store communication and digitalization
Slide 3: Pricer in brief
Pricer in brief 350+ Million 200 Labels Deployed Employees 35 Million 70+ Labels Yearly Countries 28000+ 11 Stores Office Locations 5000+ 36+ Million Stores on Plaza Labels on Plaza © 2025 PRICER 3
Slide 4: Pricer transformation strategy (2022-2025)
Pricer transformation strategy (2022-2025) Phase 3 Phase 1 Phase 2 Phase 4 Transformation New Go-to- Secured strategy to Operational Market financing to enable excellence and strategy to allow fast profitable higher growth achieve growth growth growth Highest EBIT, net profit & order Intake ever 202
Slide 5: Q4 & FY 2024
Q4 & FY 2024 5
Slide 6: Events Q4 & FY 2024
Events Q4 & FY 2024 Q4 2024 • Order from the retail chain S-Group for installation in +100 stores 22.0% (17.0%) • Expanded framework agreement with Canadian Tire for installation in FY gross margin 80% of its stores by the end of 2025 • Expansion agreement with Sobeys worth ~ 485 MSEK • Refinancing;
Slide 7: Pricer Avenue
Pricer Avenue TM
Slide 8: Strategic initiatives
Strategic initiatives Launch of Pricer Avenue at the NRF show • Positions Pricer as a market innovator • Huge customer and market interest New and strengthened partnerships • Further developing our partnership strategy • Work closely with a few selected partners • New partnership with Focal Systems,
Slide 9: Sales and gross margin development
Sales and gross margin development Order intake Order intake R12M 2 918 Net sales Net sales R12M Gross profit Gross profit R12M 2 576 563 2 681 2 325 2 558 972 2 268 455 916 801 375 152 147 696 142 687 670 136 644 630 128 707 622 614 678 668 576 571 112 648 108 110 530 581 551 546 532 466 95 523 88
Slide 10: R12 EBIT & Net profit development
R12 EBIT & Net profit development EBIT (SEKm) Net Profit (SEKm) EBIT margin % 7% 6% 4% 4% 2% 1% 1% 1% 2% 1% 1% 1% 191 159 132 108 102 70 52 50 52 41 33 21 21 23 17 15 10 6 5 8 -13 -11 -24 -34 Q1'22 Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 10
Slide 11: Profit & Loss statement
Profit & Loss statement Q4 Q4 Full-year Full-year Amounts in SEK M 2024 2023 2024 2023 Net sales 630.0 800.6 2,558.0 2,681.2 Cost of goods sold -477.6 -658.6 -1,994.7 -2,226.5 Gross profit 152.4 142.0 563.2 454.6 Gross margin 24.2% 17.7% 22.0% 17.0% Selling expenses -60.1 -53.3 -214.6 -216.9 Adminis
Slide 12: Cash flow from operating activities
Cash flow from operating activities Comments Full-year Full-year • Strong EBITDA Amounts in SEK M 2024 2023 development have Cash flow from operating activities before changes in working capital 268.7 84.2 positive effect on cash- flow from operating Increase(-)/decrease(+) inventories -13.4 9.6 act
Slide 13: Going forward – focus 2025
Going forward – focus 2025 Profitable growth • Restored profitability – continue to grow value-add solutions • Increased focus on growth and delivery on order book Win in chosen markets • Prioritized markets: North America, UK and southern Europe • Prioritized segments: hyper & supermarkets, pharmac
Slide 14: Q&A
Q&A 14
Slide 15: 15
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