Slide 1: Q2 2026 Investor presentation
Q2 2026 Investor presentation Magnus Larsson, President and CEO Claes Wenthzel, CFO July 16, 2026
Slide 2: Pricer in brief
Pricer in brief 7,000+ 28.000+ Stores on Plaza Stores 380+ 80+ Vision Million Labels Deployed Countries The preferred partner for in-store communication and digitalization. 60+ 180+ Million Employees Labels on Plaza
Slide 3: Q2 highlights
Q2 highlights ▪ Commercial traction in most markets fueled by very strong performance in Canada and good growth in the US, Scandinavia and Pacific markets ▪ Growth of both Net Sales and Order Intake for the first time since 2024 ▪ Pricer Plaza Net Sales +35% with +500 new stores connected in the qua
Slide 4: Order intake
Order intake ▪ Order intake +13% at 568.1 MSEK (501.3) 2,841 2,661 2,670 2,918 2,576 2,404 2,408 ▪ Growing backlog with a positive book-to-bill 2,229 972 916 1,901 1,967 1,891 ▪ Good performance in Americas ▪ Orders for the delivery of Sobey’s phase 2 installations in Canada 668 ▪ Continuous orders
Slide 5: Retail industry insights & macro trends
Retail industry insights & macro trends 1. Market growth & strategic digitalization 2. Rising operational cost pressures 3. Inventory accuracy & on-shelf availability 4. Evolution of in-store experience 5. Sustainability as a competitive advantage 6. Tech transformation & personalization 5 Sources:
Slide 6: Pricer Avenue
Pricer Avenue ▪ Q2 in-store A/B testing performed by an independent 3rd party* in three UK stores Sales increase ▪ 23 unique brands and 66 different products ▪ Method: Quantitative (sales data) and Qualitative (interviews) research +2.2% ▪ Question: What is the impact of Pricer Avenue vs. traditiona
Slide 7: Our own digital brain – Pricer.AI
Our own digital brain – Pricer.AI ▪ Working with AI since 2024 Unmatched speed ▪ The Pricer Development team has developed our own AI tools and We move from a new idea to a finished ways of working product in record time Built-in quality ▪ Internal platform: Custom-built Applied AI infrastructure ▪
Slide 8: Profit & Loss statement
Profit & Loss statement ▪ Net sales up 8.5% in Q2 to 486.4 MSEK (448.7) equivalent to 9.9% growth excluding currency effects ▪ A strong improvement of the gross margin to 28.1% (19.0%) driven by lower production cost, higher net sales of Pricer Plaza and a better ESL product mix ▪ Net profit of 20.0
Slide 9: Cash Flow
Cash Flow ▪ Continued strong operating cash flow of 63.0 MSEK (49.6) ▪ Net cash at 36.3 MSEK, cash at 336.3 MSEK (240.7) and bond loan at 300 MSEK ▪ Inventory has continued to increased during Q2 as an effect of upcoming sales
Slide 10: Net sales and Gross profit development
Net sales and Gross profit development Net Sales Gross Profit 2,780 2,737 2,729 553 563 558 2,681 529 529 2,558 499 2,416 492 496 477 478 2,221 2,205 455 2,147 2,107 2,145 801 152 147 142 139 670 136 137 644 128 130 630 123 123 614 598 573 528 488 486 449 85 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25
Slide 11: Summary
Summary ▪ Strong financial performance with net sales and order intake growth, increased gross margin and net profitability ▪ Executed on communicated organizational change lowering operational expenses with 17 MSEK annually as of Q3 ▪ Geopolitical situation and macroeconomic uncertainty continue to
Slide 12: Q&A
Q&A 12