Slide 1: Q1 2026 Investor presentation
Q1 2026 Investor presentation Magnus Larsson, President and CEO Claes Wenthzel, CFO April 23, 2026
Slide 2: Pricer in brief
Pricer in brief 6,000+ 28.000+ Stores on Plaza Stores 380+ 80+ Vision Million Labels Deployed Countries The preferred partner for in-store communication and digitalization. 55+ 200+ Million Employees Labels on Plaza
Slide 3: Q1 highlights
Q1 highlights ▪ Good run-rate business in almost all markets fueled stable growth of Order Intake ▪ Significant growth on the Scandinavian market after a successful shift to a direct sales model ▪ Financial performance ▪ Highest gross margin since 2020, behind gross profit improvement versus Q1 last
Slide 4: Retail industry insights & macro trends
Retail industry insights & macro trends 1. Market growth & strategic digitalization 2. Rising operational cost pressures 3. Inventory accuracy & on-shelf availability 4. Evolution of in-store experience 5. Sustainability as a competitive advantage 6. Tech transformation & personalization 4 Sources:
Slide 5: Next phase of Sobeys digital store transformation
Next phase of Sobeys digital store transformation ▪ Sobeys is one of Canadas leading supermarket chains with over 1500 grocery and pharmacy stores History of a successful partnership ▪ Jun 24 - 90 MSEK order of 50 pilot stores to validate performance and value ▪ Dec 24 - 485 MSEK order of 5 million
Slide 6: Pricer Avenue
Pricer Avenue ▪ Official delivery and installation of Avenue has started with first stores installed ▪ Close cooperation with selected customers and their suppliers opens new doors to the FMCG world ▪ Start in Q2 of A/B testing to validate the ability for the retailer to increase sales using Avenue
Slide 7: Profit & Loss statement
Profit & Loss statement ▪ Net sales decreased in Q1 to 487.7 MSEK (528.3). ▪ We have had a great improvement in the gross margin to 25.3% (23.3%). Mainly due to Plaza and a better ESL product mix ▪ Net profit was 6.4 MSEK (-5.9) ▪ Cost reduction completed in April, annual saving of 17 MSEK as of Q3
Slide 8: Cash Flow
Cash Flow ▪ Continued strong operating cash flow and higher liquidity ▪ Net cash at 41 MSEK, cash at 341 MSEK and bond loan at 300 MSEK ▪ Inventory has increased during Q1 in preparation for planned deliveries
Slide 9: Net sales and Gross profit development
Net sales and Gross profit development Net Sales Gross Profit 2,780 2,681 2,737 2,729 2,576 2,558 2,416 2,221 2,205 801 2147 2107 670 644 630 622 614 598 573 528 488 449 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Q3'25 Q4'25 Q1'26 Net sales Net sales R12M
Slide 10: Summary
Summary ▪ Strong financial performance with stable order intake, improved gross margin and net profitability turnaround ▪ Geopolitical situation and macroeconomic uncertainty continue to impact customer near-term investments … but … ▪ Customer interest and engagement growing in the North American ma
Slide 11: Q&A
Q&A 11