Slide 1: Q4 2025 Investor presentation
Q4 2025 Investor presentation Magnus Larsson, President and CEO Claes Wenthzel, CFO February 5, 2026 Stockholm, Sweden
Slide 2: Pricer in brief
Pricer in brief 6,000+ 28.000+ Stores on Plaza Stores 380+ 80+ Vision Million Labels Deployed Countries The preferred partner for in-store communication and digitalization. 48+ 200+ Million Employees Labels on Plaza
Slide 3: Q4 highlights
Q4 highlights ▪ Net sales in Q4 positively contributed to the 20% increase in 2H net sales compared to 1H 2025 ▪ Order intake momentum with Q4 being the highest in 2025 ▪ New customer contracts announced in the US, Netherlands and Norway ▪ Tangible increase in customer activity across many markets ▪
Slide 4: Industry insights & macro trends
Industry insights & macro trends 1. Market growth & strategic digitalization 2. Rising operational cost pressures 3. Inventory accuracy & on-shelf availability 4. Evolution of in-store experience 5. Sustainability as a competitive advantage 6. Tech transformation & Personalization Sources: IHL, Expe
Slide 5: Key Customer Wins in Q4
Key Customer Wins in Q4 Contract awarded in partnership with IBM Exclusive framework agreement with Federal Merchants Distributors, LLC (MDI) - Pricer has been vetted as supplier by the - MDI is a wholesale grocery store US Department of Defense distributor - Planed deployment of ESLs in 57 DeCa - 6
Slide 6: Key Customer Wins in Q4
Key Customer Wins in Q4 Framework Agreement with leading Framework Agreement with Norway's Upgrade of Pricer installed base at retailer in Norway second largest retail chain PLUS Retail in the Netherlands - Move from reseller to direct sales - Move from reseller to direct sales - 140 MSEK order valu
Slide 7: Pricer Avenue at the NRF
Pricer Avenue at the NRF ▪ The world´s sleekest, most advanced label, with unprecedented communication possibilities - ‘floating canvas’ ▪ Good customer feedback and learnings from Q4 in-store pilots ▪ New Pricer Plaza module, “Designer” for Avenue and ESL created a lot of interest ▪ Commercially la
Slide 8: Profit & Loss statement
Profit & Loss statement Comments ▪ Net sales decreased year-on-year in Q4. Adjusted for currency effects sales were at the same level compared to Q4 last year ▪ Gross margin decreased to 22.7% (24.2%), negatively affected by sales of excess inventory in Q4 ▪ Operating profit was 19.8 MSEK (50,8 MSEK
Slide 9: Cash flow from operating activities
Cash flow from operating activities Comments ▪ Reduced working capital of 56,4 MSEK as an effect from more efficient inventory management ▪ Full year Operating cash flow increased to 179,9 MSEK (58,0) ▪ Positive net cash of 8 MSEK and available cash of 458 MSEK Cash flow from operating activities 30
Slide 10: Summary
Summary ▪ Strong order intake in Q4, the highest quarter in 2025 ▪ Geopolitical situation and macroeconomic uncertainty continue to impact near-term investment within the retail sector ▪ Business is generally less predictable and lumpier ▪ Commercial launch of Pricer Avenue with initial customer ins