Slide 1: H1 FY22 Results Presentation
H1 FY22 RESULTS PRESENTATION 3 FEBRUARY 2022
Slide 2: Financial Highlights – H1 FY22
FINANCIAL HIGHLIGHTS – H1 FY22 CON T IN UED ST RON G GROWT H AN D P E RFORM AN CE Web traffic Active customers 1 Gross revenue 2 +304% 23.6m +208% 208.7k +192% $154.1m vs pcp vs pcp vs pcp 67.7k $52.7m 5.8m H1 FY21 H1 FY22 H1 FY21 H1 FY22 H1 FY21 H1 FY22 Sales revenue Product margin Operating cash f
Slide 3: Continued Execution of Growth Strategy
CONTINUED EXECUTION OF GROWTH STRATEGY Enhancements to customer proposition and technology • Proprietary e-commerce storefront solution migration commenced in late Q1 ~215k • Localisation initiatives under way; 7 currencies now accepted Orders • Impending mobile app launch +221% y/y • Beauty categor
Slide 4: Unique Global Growth Opportunity
1 UNIQUE GLOBAL GROWTH OPPORTUNITY PRIVATE & CONFIDENTIAL
Slide 5: Massive + Growing TAM, Structural Tailwinds
MASSIVE + GROWING TAM, STRUCTURAL TAILWINDS T HE P ERSON AL LUXURY GOOD S M ARKE T IS E XP ECT E D TO BE A ~ $ 6 0 0 B GLOBAL IN D UST RY BY 2 0 2 5 • Online channel is expected to grow by 16% CAGR to ~A$175b by 2025 • Represents 30% online penetration • Multiple layers of growth provide highly favo
Slide 6: Significant Market Momentum in a Fragmented Market
SIGNIFICANT MARKET MOMENTUM IN A FRAGMENTED MARKET WE HAV E SIGN IFICAN T LY OUT PACE D IN D UST RY GROWT H T HROUGH COV ID P E RIOD E N ORM OUS RUN WAY AHEAD TO GROW IN FRAGM E N T E D M ARKE T WE A RE IN V EST IN G TO GROW P E N E T RAT ION AN D CAP T URE M ARKE T OP P ORT UN IT Y Cettire is rapid
Slide 7: We're Only Just Starting
WE’RE ONLY JUST STARTING CET T IRE IS IN T HE EARLY STAGES OF IT S GROWT H JOURN E Y Sales revenue $113.7m $51.9m $40.5m $15.9m $3.9m $7.0m $0.5m $1.8m H2 FY18 H1 FY19 H2 FY19 H1 FY20 H2 FY20 H1 FY21 H2 FY21 H1 FY22 Select investments to position for IPO to accelerate growth trajectory Establish and
Slide 8: Investing to Deliver the Growth
2 INVESTING TO DELIVER THE GROWTH PRIVATE & CONFIDENTIAL
Slide 9: Proprietary Storefront Unlocks Potential in Existing Markets
PROPRIETARY STOREFRONT UNLOCKS POTENTIAL IN EXISTING MARKETS N EW STOREFRON T E N ABLIN G SIGN IFICAN T ACCE LE RAT ION IN GROWT H IN E XIST IN G M ARKE T S, SUP P ORT E D BY M ARKE T IN G IN V EST M E N T TO GROW BRAN D AWARE N ESS • Currently service 53 markets Unique web visits growth rate vs pcp
Slide 10: Mobile App Launch
MOBILE APP LAUNCH KEY ST EP IN EXECUT IN G GROWT H ST RAT EGY • Launching this quarter • ~80% of traffic currently on mobile web • Transition to mobile app to further optimise transaction flow and user experience • Supports engagement and frequency • New features e.g. • Seamless checkout • Push noti
Slide 11: Beauty Category Expansion
BEAUTY CATEGORY EXPANSION ~$ 1 0 0 B GLOBAL M ARKE T OP P ORT UN IT Y Launching this quarter Leverages same core technology platform >25k products >600 brands Large addressable market Cross-promotion potential 11
Slide 12: Exceptional Growth Across Key Metrics
3 EXCEPTIONAL GROWTH ACROSS KEY METRICS
Slide 13: Record Results
RECORD RESULTS H1 FY22 Reported +192% +181% 38% $12.3m Gross revenue 1 to $154.1m Sales revenue to $113.7m Product margin ($42.7m) Operating cash flow H1 FY22 Constant Currency 2 H1 FY22 Operating Metrics +193% +182% +304% +208% Gross revenue 1 to $154.7m Sales revenue to $114.1m Unique Web Traffic
Slide 14: Acceleration in Traffic a Key Driver of Revenue
ACCELERATION IN TRAFFIC A KEY DRIVER OF REVENUE SEEKIN G TO BALAN CE T RAFFIC AN D CON V E RSION RAT E TO M AXIM ISE RE V E N UE GROWT H CON V E RS ION RAT E IM P ROV E M E N T P ROV ID ES SCOP E FOR FURT HE R UP SID E OV E R T IM E Rapid growth in website traffic • Balancing traffic and conversion
Slide 15: Record Growth in Active Customers, Improving Wallet Share
RECORD GROWTH IN ACTIVE CUSTOMERS, IMPROVING WALLET SHARE GROWT H D RIV EN BY E XCE P T ION AL N E W CUSTOM E R ACQUISIT ION GROWIN G RE V E N UE P E R CUSTOM E R HIGHLIGHT S IM P ROV IN G SHARE OF WALLE T Active Customers1,3 Gross revenue per active customer1, 2, 3, 5 Customer acquisition cost3,4 +
Slide 16: Customer Lifetime Value
CUSTOMER LIFETIME VALUE P IECES IN P LACE TO D RIV E LON G T E RM RE V E N UE GROWT H AN D LIFE T IM E VALUE GROWT H IN CON T RIBUT ION FROM RE P EAT CUSTOM E RS N OT WIT HSTAN D IN G FOCUS ON N E W CUSTOM E R A D D S Share of gross revenue from repeat customers Repeat customers spend more per order
Slide 17: Financial Performance
FINANCIAL PERFORMANCE RAP ID GROWT H CON T IN UIN G $’000 H1 FY22 H1 FY21 Growth % • Record sales revenue of $113.7m (+181% YoY) • Strong product margin performance supported by pricing/ Sales revenue 113,706 40,528 181% yield Product margin 42,736 15,396 178% • Fulfilment cost as % of sales primari
Slide 18: Financial Performance (Continued)
FINANCIAL PERFORMANCE (CONTINUED) 1 S T Y EAR P OST - IP O D E M ON ST RAT ES STABILIT Y IN UN IT M ARGIN S T HROUGH RAP ID SCALIN G H1 FY22 H2 FY21 $113.7m Key metrics % sales revenue Product margin % 37.6% 35.4% Delivered margin % 21.7% 20.5% $51.9m Advertising and marketing % 1 16.1% 12.2% Sales
Slide 19: Financial Position
FINANCIAL POSITION ST RON G BALAN CE SHE E T UN D E RP IN S GROWT H IN V EST M E N T December June • Closing cash balance of ~$55.5m $’000 2021 2021 • Strong balance sheet with zero debt provides flexibility Cash and cash equivalents 55,494 47,131 for future growth Other current assets 6,509 2,751 I
Slide 20: Cash Flow
CASH FLOW CAP ITAL LIGHT BUSIN ESS UN D E RP IN S GROWIN G OP E RAT IN G CASH FLOWS $’000 H1 FY22 H1 FY21 • $12.3m positive operating cash flow (+43% YoY), supported by: Net profit after tax (8,299) 3,336 Amortisation 472 262 — Attractive working capital profile Share-based payments expense 244 - Un
Slide 21: Outlook
4 OUTLOOK CETTIRE
Slide 22: Growth Strategy and Initiatives
GROWTH STRATEGY AND INITIATIVES WE ARE EXECUT IN G ON OUR LON G - T E RM GROWT H ST RAT EGY GROW PENETRATION IN EXISTING EXPAND GEOGRAPHIC FOOTPRINT LAUNCH AND GROW NEW CATEGORIES MARKETS • Currently servicing 53 markets • Scale childrenswear • Marketing investment to drive traffic • Investigating n
Slide 23: FY22 Trading Update and Outlook
FY22 TRADING UPDATE AND OUTLOOK • Our positive trading momentum has continued to accelerate into H2 FY22, with January 2022 unaudited gross revenue increasing 242% on the pcp1 • Significant market penetration opportunity ahead across both: • Markets in which we have been historically strong and had
Slide 24: Cettire Is Well Placed to Grow
CETTIRE IS WELL PLACED TO GROW Massive + growing TAM, with structural tailwinds Global platform and opportunity, with traction in multiple markets Track record of explosive growth and cash generation No inventory business model, delivering capital efficient growth and compelling risk reward Technolo
Slide 25: Appendix
5 APPENDIX
Slide 26: Cettire Overview
CETTIRE OVERVIEW CET T IRE IS A GLOBAL ON LIN E LUXURY RE TAILE R Selection Customers Economics ~209,000 Active ~274,000 products1 38% Product Margin2 Customers2 31.7m unique website ~2,500 brands1 $712 Average Order Value2 visits2 46% of Gross revenue ~$850m stock value1 from returning 90% internat
Slide 27: Cettire Value Proposition
CETTIRE VALUE PROPOSITION CET T IRE OFFERS ON E OF T HE LARGEST SE LECT ION S OF LUXURY ON LIN E . WE OFFE R COM P E T IT IV E P RICIN G AN D RAP ID F ULF ILM E N T, E N ABLE D BY OUR HIGHLY SCALABLE P ROP RIE TARY T ECHN OLOGY RANGE VALUE RAPID FULFILMENT PROPRIETARY TECHNOLOGY Customer value propo
Slide 28: Enhancing Supply Chain
ENHANCING SUPPLY CHAIN SUP P LY CHAIN CON T IN UES TO GROW ST RON GLY Brand database Product database Seller stock value Total Database 1 2 Total Database 1 2 Total Database 1 2 $850m 2,493 274k $713m 199k 1,715 Aug-21 Jan-22 Aug-21 Jan-22 Aug-21 Jan-22 Platform for all members in luxury supply Deep
Slide 29: Scalable Proprietary Platform Now Covers the User Journey End-to-End
SCALABLE PROPRIETARY PLATFORM NOW COVERS THE USER JOURNEY END -TO-END CET T IRE HAS A HIGHLY SCALABLE , P ROP RIE TARY T ECHN OLOGY STACK WHICH REQUI RES M IN IM AL DAY - TO- DAY LABOUR IN T E RV E N T ION E-commerce storefront • Customer facing e-commerce features that were previously outsourced •
Slide 30: Customer Fulfilment on the Cettire Platform
CUSTOMER FULFILMENT ON THE CETTIRE PLATFORM P ROP RIETARY T ECHN OLOGY TO M AN AGE AN D AUTOM AT E ALL STAGES OF CUSTOM E R ORD E R FULFILM E N T Customer fulfilment cycle INVENTORY LOGISTICS SALE ORDER MANAGEMENT FULFILMENT MANAGEMENT MANAGEMENT Customer Purchase made Customer order received Paymen
Slide 31: Sales Revenue Drivers
SALES REVENUE DRIVERS Gross Revenue Sales Revenue A Website visits E Gross revenue Drivers x x Seasonality B Conversion rate (1- F Return rate ) Marketing = Online product C Number of orders listings x D Average order value = E Gross revenue 31
Slide 32: Important Notice and Disclaimer
IMPORTANT NOTICE AND DISCLAIMER The information contained in this document and discussed at this presentation (collectively, the Presentation) has been prepared by Cettire Limited (ACN 645 474 166) (Cettire or the Company). The Presentation is subject to the conditions outlined below. Your receipt o
Slide 33: Global Online Luxury Retailer www.cettire.com
GLOBAL ONLINE LUXURY RETAILER WWW.CETTIRE.COM