Rma Global Ltd. · ASX:RMY
Rma Global — RateMyAgent — Investor Presentation (February 2023)
18 slides from Rma Global's investor presentation, Feb 3, 2023
Slide 1: Introducing RateMyAgent
For personal use only Introducing RateMyAgent The Review platform helping Real Estate Agents win business 1
Slide 2: How RMA Works
How RMA Works For personal use only 1. RMA connects to industry data feeds to build a complete database of property transactions 2. Profiles are created for each agent using their transactional history and can be claimed for free 3. Agents can collect and import reviews to build up their RMA profile
Slide 3: RMA is easy for clients and agents, so our agents get more reviews
RMA is easy for clients and agents, so our agents get more reviews from their work For personal use only ▪ Reviews from buyers or sellers in the transaction mean more meaningful reviews with less noise >65% REVIEW CONVERSION RATE ▪ No login needed for reviewers ▪ TMS & CRM integrations for automatio
Slide 4: Reviews help agents win listings
Reviews help agents win listings For personal use only Number of agents contacted before ▪ 82% of sellers only contact one agent Seller selected their agent (%): ▪ Most important factors are their Reputation (32%) and being Honest & Trustworthy (19%) - reviews are perfect methods to show these ▪ Typ
Slide 5: A claimed profile acts as a digital resume
A claimed profile acts as a digital resume For personal use only Once claimed, agents can optimize their profile with a paid subscription that enables: ▪ Detailed reviews stored on agent profile ▪ Personalized branding to stand out online ▪ Reviews shared with clients with a single link ▪ Mapped tra
Slide 6: Agents then show up in location searches for the best agents
Agents then show up in location searches for the best agents For personal use only ● Agents appear on our location or neighbourhood rankings ● Rich content that appears in Google ● Agents can use rankings to prove their expertise and credentials to future buyers and sellers 6
Slide 7: Syndicate reviews across the web
Syndicate reviews across the web For personal use only Transform reviews, sales & listings into digital content and distribute via automated social media management, or transform into paid ad campaigns. ▪ Promoter campaigns generate connections through professionally designed ads and landing pages ▪
Slide 8: Reviews on your website
Reviews on your website For personal use only Showcase latest reviews and keep website content fresh ▪ Automatically syndicate reviews directly to your website. ▪ Automatically updates with each new positive review. ▪ Improve your site’s SEO ranking and helps you improve your ranking in Google searc
Slide 9: Easily get found at the top of Google Search
Easily get found at the top of Google Search For personal use only The more reviews, the more opportunities to demonstrate your expertise and become easier to find on Google. ▪ Automatic Google Posts push fresh content to your Business Profile ▪ Prompt clients to convert their review into a Google R
Slide 10: Reviews provide great online exposure when sellers are selecting their agent
Reviews provide great online exposure when sellers are selecting For personal use only their agent See what your reviews are doing for you with our analytics and tracking. ● Sellers have asked their network for recommended agents and are doing their research on who to use. ● Sellers read reviews bef
Slide 11: Overview: RateMyAgent
OVERVIEW RateMyAgent • RateMyAgent (RMA) is a review & marketing SaaS platform A digital marketing & reputation platform for agents specialising in Real Estate, uniquely linking reviews and to stand out using verified reviews transactions For personal use only • RMA group recurring revenue of $15.2m
Slide 12: A validated business model
CORE BUSINESS A validated business model Execution of strategy has generated strong operational and financial growth For personal use only FY22 (globally) % increase (vs. FY21) Increase site activity through new agent reviews 545,000 57% Increase number of agents on the platform 268,000 57% Increase
Slide 13: Repeatable business model to drive international success
GROWTH STRATEGY Repeatable business model to drive international success Delivering expansion into international markets For personal use only Increased monetisation Growth Strategy Rapid traction Australia & New Zealand United States ✓ c.77% of active agents on the platform 1. Leverage relationship
Slide 14: Accelerating our US revenue growth
GROWTH STRATEGY Accelerating our US revenue growth Since restricting our free tier, our 14-day trial offer is converting at c.80% to paid subscriptions For personal use only Strong uptake and revenue momentum in the US market Monetisation Initiatives • Moved important marketing functionality from fr
Slide 15: Our product changes continue to deliver US growth
GROWTH STRATEGY Our product changes continue to deliver US growth US footprint initially built with free usage. Attention now focused on monetising California and Florida markets with our free trial offer. For personal use only Large US agent account base Improved monetisation Strong Review Growth i
Slide 16: Building the platform
GROWTH STRATEGY Building the platform For personal use only California Florida Next 8 US Australia & Focus on California and Florida States5 NZ ✓ ― c.439,000 agents, of which c.267,000 are active Population1 39.2m 21.8m 112.9m 30.8m ― Focus on driving free-trial uptake and conversion to GDP2 paying,
Slide 17: US presents a very large addressable market opportunity
GROWTH STRATEGY US presents a very large addressable market opportunity Early traction is being seen in US with usage and revenue growth. The market offers a potential ~A$300m addressable market opportunity if Australian performance benchmarks can be achieved. For personal use only Strong revenue gr
Slide 18: Summary & Outlook
OUTLOOK Summary & Outlook Well positioned to capitalise on moving For personal use only 1 c.235,000 US agent customers on free tiers to paying Validated model in Australia with 2 demonstrated traction in US DRAFT FOR DISCUSSION 3 Focused on driving US revenue growth to deliver positive cash flow 4 R