Nice One Beauty Digital Marketing Co. · TADAWUL:4193
Nice One Beauty Digital Marketing — FY2024 Earnings Presentation
15 slides from Nice One Beauty Digital Marketing's earnings presentation, March 2025
Slide 1: Nice One 2024 Results Call
Nice One 2024 Results Call March 2025
Slide 2: Disclaimer
Disclaimer This document may contain statements that are, or may be deemed to be, forward-looking statements, including statements about the beliefs and expectations of Nice One Beauty for E-Commerce (the "Company"). These statements are based on the Company's current plans, estimates, and projectio
Slide 3: Agenda
Agenda Speakers Table of content OMAR AL OLAYAN 1 FY2024 Trading Update Chief Executive Officer & Co- Founder ABDULRAHMAN AL OLAYAN 2 Zoom-In on Quarterly Performance Chief Marketing Officer & Co- Founder MUHAMMAD IMRAN 3 FY2024 Performance Analysis Chief Financial Officer ELYES JERIBI Chief Strateg
Slide 4: FY2024 Trading Update
xxx AAAAAA w APLACE Ft [FY2024 Trading Update
Slide 5: FY-2024 at-a-Glance; Strong and Profitable Growth
FY- 2024 at-a-Glance; Strong and Profitable Growth with Revenue and Net Income Increasing by 28% and 120% YoY, respectively Revenue Gross Margin SAR 1,003 mn 26.8% (vs. SAR 782 mn in FY 2023) (vs. 27.7% in FY 2023) EBITDA Margin Net Margin 8.5% 7.1% (vs. 5.4% in FY 2023) (vs. 4.2% in FY 2023) Avg. D
Slide 6: Revenue and Gross Profit Overview
Revenue and Gross Profit Overview Revenue (SARmn) 30.7% ’21 – ’24 CAGR 28.3 % FY 24 – YoY Growth 1,003.5 782.4 613.6 449.2 2021 2022 2023 2024 Gross Profit (SARmn) 19.7% ’21 – ’24 CAGR % Margin 24.3 % FY 24 – YoY Growth 34.9% 26.4% 27.7% 26.8% 269.2 216.6 156.9 161.7 2021 2022 2023 2024 Source: Comp
Slide 7: EBITDA and Net Income Overview
EBITDA and Net Income Overview EBITDA and Margin (SARmn) 61.8% ’21 – ’24 CAGR % Margin 102 % FY 24 – YoY Growth 4.5% 4.2% 5.4% 8.5% 85.6 42.3 20.2 25.9 2021 2022 2023 2024 Net Income and Net Margin (SARmn) 74.5% ’21 – ’24 CAGR % Margin 119.9 % FY 24 – YoY Growth 3.0% 2.7% 4.2% 7.1% 71.7 32.6 13.51 1
Slide 8: Selling and Marketing Expense
Selling and Marketing Expense Selling and Marketing Expense (SARMn) % of Revenue 24.7% 18.1% 18.4% 14.1% 144.1 141.4 110.8 110.8 2021 2022 2023 2024 Source: Company Information. 8
Slide 9: Net Working Capital and Capital Expenditure
Net Working Capital and Capital Expenditure Net Working Capital(1) (SARmn) CCC (3) 0 39 30 35 NWC (1) 44.6 43.2 35.4 115.6 71.9 16.8 33.9 34.3 23.9 14.0 18.9 18.1 254.5 93.0 147.7 150.8 (90.3) (90.3) (135.4) (135.4) (168.2) (168.2) (245.1) (245.1) 2021 2022 2023 2024 Trade Payables, accruals and oth
Slide 10: Zoom-In on Quarterly Performance
Zoom-In on Quarterly Performance
Slide 11: Nice One profit surges to SAR 71.7M in 2024; Q4 at SAR 5.9M
Nice One profit surges to SAR 71.7M in 2024; Q4 at SAR 5.9M Quarterly Performance Results (SARmn) 2024 % of Revenue 28.4% 31.6% 26.6% 22.5% 10.2% 10.4% 12.3% 3.1% 8.8% 8.7% 10.9% 1.9% % Growth 14 % 512.8 307.7 512.8 512.8 250.1 247.7 208.8 208.8 247.7 307.7 63.2 69.0 18.2 25.5 29.1 9.4 25.8 71.1 65.
Slide 12: FY2024 Performance Analysis
FY2024 Performance Analysis
Slide 13: FY 2024 Considerations for Missed Target
FY 2024 Considerations for Missed Target Event Details I. ▪ In November, an unexpected change occurred in a certain social media algorithm, which significantly reduced the ROI on influencer marketing. Influencer Marketing ▪ This resulted in a decrease in new customer acquisition, which impacted reve
Slide 14: Strategy Going Forward
Strategy Going Forward Overview New Marketing Refining Influencer Enhance Real-Time Strategies Marketing Approach Performance Tracking ✓ Adjusting Media Content to Avoid ✓ Ongoing Optimizations in Pricing, ✓ CRM-Driven Initiatives Technical Issues Discounting, and Marketing Allocation ✓ Developing P
Slide 15: Q&A
Q&A
Nice One Beauty Digital Marketing — FY2024 Earnings Presentation on 6ix