Nice One Beauty Digital Marketing Co. · TADAWUL:4193
Nice One Beauty Digital Marketing — Q2 2025 Earnings Presentation
13 slides from Nice One Beauty Digital Marketing's earnings presentation, Aug 4, 2025
Slide 1: Investor Update
09 uu NICE ONE INVESTOR UPDATE =m - ak
Slide 2: Disclaimer
Disclaimer This document may contain statements that are, or may be deemed to be, forward- The information and opinions provided are believed to be reliable, sourced from what looking statements, including statements about the beliefs and expectations of Nice are considered reputable sources. Howeve
Slide 3: Strategic Update Outline and Speakers
Q2 2025 Strategic Update Outline Speakers OMAR AL OLAYAN Q2 Trading Update Chief Executive Officer & Co-founder ABDULRAHMAN AL OLAYAN Performance Analysis Chief Marketing Officer & Co-founder Initiatives Update MUHAMMAD IMRAN Chief Financial Officer Q&A RIHAB KHALFET Director Of Strategy 8/4/2025 Q2
Slide 4: Q2 2025 Trading Update
Q2 2025 Trading Update 8/4/2025 Q2 2025 Investor Update 4
Slide 5: Growth & Customer Metrics
Growth & Customer Metrics Orders AOV CR% Q2 2025 +752K 256 SAR 2.47% VS VS VS Key Growth Q2 2024 Highlights YoY 0.1% -7.9% -0.15 pp Churn Order Visits Rate Frequency Q2 2025 +31M 23.1% 1.36X VS VS VS Purchase Q2 2024 Behavior Metrics YoY 10.7% 2.7 pp 1.5% Increase Decrease YoY Year-over-Year compari
Slide 6: Financial Highlights
Financial Highlights (SAR’mn) Revenue Gross Profit | Margin EBITDA | Margin Net Profit | Margin Q2 2025 192.3 50.3 26.2% 3.99 2.1% -1.3 -0.7% VS VS VS VS Q2 2024 208.8 65.9 31.6% 21.6 10.4% 18.2 8.7% YoY -7.9% -23.7 % -5.4 pp -81.5% -8.3 pp - 107.1% -9.4 pp H1 2025 517.3 131.6 25.4% 34.1 6.6% 22.8 4
Slide 7: Q2 2025 Performance Analysis
Q2 2025 Performance Analysis 8/4/2025 Q2 2025 Investor Update 7
Slide 8: Revenue and Profitability Analysis
Revenue and Profitability Analysis Revenue (SAR’mn) Decline in Revenue by 7.9% Attributed to: A • Ramadan fell entirely in Q1 2025, impacting sales seasonality 208.8 • Increased market pressure from heavy discounting by competitors 192.3 Q2-2024 Q2-2025 % Gross Margin Breakdown 31.6% Gross Margin Im
Slide 9: Revenue Segmentation
Revenue Segmentation Revenue (SAR’mn) Revenue Segmentation by Type 4% 208.8 Product Services 192.3 96% Q2 2024 Q2 2025 Revenue Growth – New Vs Existing Products Revenue Segmentation by Region (SAR ’mn) Q2-24 Q2-25 17% New Product Contribution Old Product Contribution 82.9 77.9 89.2 77.2 83% 26.9 25.
Slide 10: Working Capital Cycle & Cash Flow
Working Capital Cycle & Cash Flow Trend Analysis of Receivables, Inventory, and Payables Days (SAR’mn) CCC 35 Days 53 Days NWC* (SAR’mn) 113.8 184.7 300.2 254.5 34.3 23.4 71.9 64.4 -246.9 -203.3 Prepayments, advances and other receivables Trade receivables Inventories Trade payables, accruals and ot
Slide 11: Q2 2025 Initiatives Update
Q2 2025 Initiatives Update 8/4/2025 Q2 2025 Investor Update 11
Slide 12: Strategic Initiatives to Accelerate Profitable Growth
Strategic Initiatives to Accelerate Profitable Growth Focusing on Customers Needs & Behaviors Strengthen Private Label Penetration • +130% growth in H1 2025 Vitamins • +10M SAR Revenue • Exploring new customers needs New assortment • Refreshed brand identity • New marketing strategy Assortment • Ass
Slide 13: Q&A
Q&A 8/4/2025 Q2 2025 Investor Update 13
Nice One Beauty Digital Marketing — Q2 2025 Earnings Presentation on 6ix