Nice One Beauty Digital Marketing Co. · TADAWUL:4193
Nice One Beauty Digital Marketing — Q1 2025 Earnings Presentation
14 slides from Nice One Beauty Digital Marketing's earnings presentation, 2025
Slide 1: Nice One Q1-2025 Results Call
V Nice One Q1-2025 Results Call
Slide 2: Disclaimer
Disclaimer This document may contain statements that are, or may be deemed to be, forward-looking statements, including statements about the beliefs and expectations of Nice One Beauty for E-Commerce (the "Company"). These statements are based on the Company's current plans, estimates, and projectio
Slide 3: Agenda
Agenda Speakers Table of content OMAR AL OLAYAN Chief Executive Officer & Co- 1 Q1-2025 Trading Update Founder ABDULRAHMAN AL OLAYAN 2 Q1-2025 Performance Analysis Chief Marketing Officer & Co- Founder MUHAMMAD IMRAN 3 Initiatives Update Chief Financial Officer RIHAB KHALFET Director Of Strategy 3
Slide 4: Q1-2025 Trading Update
[ Q1-2025 Trading Update
Slide 5: Q1-2025 at-a-Glance: Strong and Profitable Growth
Q1- 2025 at-a-Glance; Strong and Profitable Growth with Revenue and Net Income Increasing by 30% and 10% YoY, respectively Revenue Gross Margin SAR 324.97M 25.01% (vs. SAR 250.05M in Q1 2024 (vs. 28.4% in Q1 2024) YOY 30%) EBITDA Margin Net Margin 9.27% 7.24% (vs. 10.2% in Q1 2024) (vs. 8.8% in Q1 2
Slide 6: At-a-Glance: Key KPIs
At-a-Glance: Key KPIs Number of Orders AOV Number of SKU’s +1,100K 290 +45K (vs 886k in Q1 2024) (vs 282 in Q1 2024) (vs 28k in Q1 2024) +26% YoY +3% YoY +61% YoY Key Growth Highlights New customers Churn Rate Order Frequency +218K 21.4% 1.40x Purchase Behavior (vs 206K in Q1 2024) (vs 24.6% in Q1 2
Slide 7: Revenue Overview
Revenue Overview Revenue (SAR’mn) Revenue growth – New Vs Existing products 29.97% Q1- 25 – YoY 14% New Product Contribution 325.0 Old Product Contribution 250.1 86% Q1 2024 Q1 2025 Revenue Segmentation by Region (SAR’mn) Revenue Segmentation by Type (SAR’mn) YOY% 4% 26.1% 38.4% Product Services 144
Slide 8: Margin & Profitability Overview
Margin & Profitability Overview Gross Profit (SAR’mn) • The Beauty and Personal Care (BPC) market is growing at an % Margin estimated 12% CAGR 28.4% 25.0% A • Nice One achieved 30% growth, outperforming the market • Major players adopted aggressive discounting strategies 81.3 • Our revised pricing s
Slide 9: Selling and Marketing Expense
Selling and Marketing Expense Selling and Marketing (SAR’mn) CAC % of Revenue 5.0% Q1- 25 – YoY 14.1% 12.3% -1.8 % 39.8 121.0 127.0 35.3 Drop in % of Revenue Q1 2024 Q1 2025 Q1 2024 Q1 2025 Influencer’s ROI Churn Rate 39.1 % -13.0% Q1- 25 – YoY Q1- 25 – YoY 88% improvement 3.2 Vs 24.6% 2.3 1.7x in Q
Slide 10: Working Capital Cycle & Cash Flow: Q1-2024 vs Q1-2025
Working Capital Cycle & Cash Flow: Q1-2024 vs Q1-2025 Trend Analysis of Receivables, Inventory, and Payables Days CCC 35 Days 43 Days NWC* 115.6 139.8 254.5 309.4 34.3 42.0 71.9 79.4 -245.1 -291.1 FY 2024 Q1 2025 Prepayments, advances and other receivables Trade receivables Inventories Trade payable
Slide 11: Initiatives Update
WAXXWK _ RARAAY APLACE 7A [ initiatives Update
Slide 12: Overview of growth and profitability initiatives
Overview of growth and profitability initiatives Initiatives Achievements in Q1 2025 Strategy going forward ✓ Refining our performance marketing approach, with Marketing ✓ Leveraging deep analytics to understand customer targeted investments in channels yielding the highest optimization behavior and
Slide 13: Assortment and Warehousing – Deeper Look
Assortment and Warehousing – Deeper Look Vitamins Category Option B – Exclusive Brand Warehouse Expansion Achievements in Q1 2025 Strategy going forward New Warehouse in Jeddah in Q3 2025 Enhance distribution capabilities Roll out of Option B to strengthen exclusive Reduce cost by switching fr
Slide 14: Q&A
Q&A
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