Wpp Plc · LSE:WPP
Wpp — WPP Commerce Webinar December 2021
24 slides from Wpp's conference presentation, December 2021
Slide 1: Wunderman Thompson Commerce, December 2021
*WUNDERMAN THOMPSON Wunderman Thompson December 2021
Slide 2: Agenda
• Who we are • Why should we care about commerce? • What do we do? • Business models and our work • What’s the future?
Slide 3: Introducing the Team
Introducing the Team e Neil Stewart Ruth Zohrer Glen Burson Aimee Pierce Global CEO Global Client Success Global CTO VP Business Development Officer WPP's Center of Excellence for Amazon *WUNDERMAN THOMPSON Commerce
Slide 4: A collective of consultants, architects and operators
Strategic Creative and Skilled A collective of…. Consultants Technical Architects Operators who help clients to… their commerce Owned & Operated Retailer Sites Marketplaces Social Platforms operations across… Sites & Apps
Slide 5: Working to deliver
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Slide 6: Forrester Wave: Commerce Services quote
“WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, commerce experiences supporting services, and program management. WPP shows particular strength in social commerce and Amazon marketplace services. “WPP is a good fit for companie
Slide 7: Why should we care about commerce?
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Slide 8: E-commerce share by country
CHINA UK 44.8% 28.3% US GERMANY 15.5% 16.2% FRANCE SPAIN 11.2% 10.9% S KOREA BRAZIL 28.9% 8.1% Source: Statista
Slide 9: Global e-commerce growth 2020 to 2025
$2,855BN World +47% $4,199BN $1,703 Asia +51% $2,573BN $1,344BN China $1,996BN +49% $588BN N. America +35% $795BN $461BN +42% Europe $656BN 2020 2025 projected Source: Statista
Slide 10: What do we do?
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Slide 11: Commerce touches every business function
Sales and Product and Strategy IT and systems operations pricing Supply chain and Marketing and HR and Channel logistics advertising recruitment strategy
Slide 12: Consumer touchpoints: attract, engage, convert, retain
ATTRACT ENGAGE CONVERT RETAIN TOUCHPOINTS Display Advertising Marketplaces Chatbot Social Transactional Website Retailers Customer Service Social CONSUMER Search Social Brand.com Mobile app Internet of Things Social Email Chatbot Email Retailers Marketplaces Mobile app Marketplaces Mobile app Brands
Slide 13: Commerce services framework
STRATEGIC CONSULTING, NEW SALES MODELS & PRODUCT DEVELOPMENT ORGANIZATIONAL DESIGN & ENABLEMENT EXPERIENCE BRAND.COM MARKETPLACES Brand Equity Traffic & Omni-channel Trading & Fulfillment & Customer Building Acquisition Retailing Merchandising Logistic Service RETAILER.COM SOCIAL COMMERCE CONTENT PR
Slide 14: Focus by executive role
CHIEF MARKETING CHIEF OPERATING CEO CHIEF TECHNOLOGY OFFICER OFFICER OFFICER Omnichannel Focus on: Channels, strategy, Customer operations and Technology, data geographies, acquisition, contribution to and infrastructure products, customer capabilities experience, Brand sales growth
Slide 15: Competitor types: consultancies, platforms, integrators, agencies
Consultancies Platform services System integrators Marketing agencies
Slide 16: Our clients range from retailers to brands to holding companies
Our clients range from retailers, to brands, to holding companies and span all sectors *WuNDERMAN THOMPSON e
Slide 17: Business models and our work
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Slide 18: Program management across the purchase journey
PROGRAM MANAGEMENT TRIGGER VALIDATION SHORTLISTING PRODUCT EVALUATION ONLINE EVALUATION CONFIRMATION ONLINE PAYMENT DELIVERY POST PURCHASE CUSTOMER CUSTOMER ORDER ACQ & MEDIA EXPERIENCE MANAGEMENT TECHNOLOGY TECHNOLOGY TECHNOLOGY PRODUCT CUSTOMER COMMERCE INFORMATION DATA + CRM TECHNOLOGY TECHNOLOGY
Slide 19: Technology stack with Adobe tools
CRM, Loyalty, Rewards, Targeting, Lead Capture & CMS, PIM, DMP, Search, CPQ, Commerce, Order Retargeting, KPI Measure Nurture, Customer Acquisition Merchandise, Personalize Management, fulfillment & Refine Adobe Adobe Adobe Adobe Adobe Experience Marketo Analytics Campaign Target Manager Engage Adob
Slide 20: Marketing and decisioning capabilities
Display Advertising Search Email Brand.com Retailers Marketplaces Social eComm Website Mobile app Chatbot Internet of Things Customer Service DATA & INSIGHT CONTENT & CAMPAIGNS ADVERTISING CONTENT & ASSET MARKETING AUTOMATION CRM CONTENT PRODUCTION MARKETING MARKETING MANAGEMENT LEAD CAMPAIGN CONTAC
Slide 21: What's the future?
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Slide 22: Future Shopper research reports
FUTURE SHOPPER 2019 GENERATION ALPHA READY OR NOT? (June 2019) (September 2019) (December 2019) B2B FUTURE COVID, COMMERCE & BLACK FRIDAY FUTURE SHOPPER (B2C) THE CONSUMER SHOPPER 2020 (January 2020) 2020 (July 2020) (June 2020) (April 2020) WELCOME TO THE PEAK SELLING & LIVING IN THE LAP OF FIGHTIN
Slide 23: Retailers as media owners, AI supply chain, sustainability
The $100 Billion Media Opportunity for Retailers Retailers as media • $100 billion high-margin annual revenue opportunity. • Amazon leading the way (some estimate as much as $26 billion in 2021 revenue), owners • Other major retailers, including Walmart, Target, and Kroger, are moving fast to establ
Slide 24: Thank you & questions
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