Mama's Creations, Inc. · NASDAQ:MAMA
Mama's Creations — MamaMancini's Holdings — Investor Presentation (February 2015)
41 slides from Mama's Creations's investor presentation, Feb 26, 2015
Slide 1: An Original Family Recipe: Winter 2015
( MAMAMANCINT'S | An Original Family Recipe Winter 2015 Recipe for Growing a Mega Brand
Slide 2: Forward Looking Statements
as Forward Looking Statements This presentation may contain "forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements” describe future expectations, plans, results, or
Slide 3: About MamaMancini's
| * Rapidly growing Consumer Foods products company focused on: * Old World Italian recipes + Meatballs & Sauce + Pasta Dinners + Slow Cooked Italian Sauces * Fresh and Frozen Offerings ¢ All-natural, no artificial ingredients About MamaMancini’s * Highly convenient preparation [jy * Great price poi
Slide 4: Key Product Attributes
Key Product Attributes @ Delicious - Healthy - Convenient - At a Great Price Point * Value pricing: $6.99-$7.99 | for 22 oz. package & * Great tasting meatballs and Slow Cooked “Italian Style Sauce” and sauce 8 Turkey Meatballs + All natural products + No artificial ingredients + Gluten free + Antib
Slide 5: Recipe: Increase retail distribution
si Recipe for Growing a Mega Brand Growing from 37,000 shelf —— vy placements to a — goal of 300,000 A“ Sei Weise shelf placements ~ and club retailers Increase retail distribution een Bnd MamaMancinrs ,
Slide 6: Build Brand Awareness
Build Brand Awareness ) Increase Brand Awareness SS» Higher Sales 2 i TeTTe < ° Current: 15% Goal: 60% . Tai hd SZ
Slide 7: Expand SKU's Per Retail Location
Expand SKU’S Per Retail Location ' Multiple product placements per store Fresh Frozen . | Fresh Hot Fresh Fresh Deli . Meat Prepared ren ee _ oe i
Slide 8: Product Introduction to New Markets
Product Introduction to New Markets w= 62010 —— 2011 —— 2014 —— Future | . Limitless! *Expectancy of introduction of products to new markets Recipe for Growing a Mega Brand MamaM ANCINI’S ,
Slide 9: Develop Food Service
| ~ Develop Food Service * Currently MamaMancini’s has a low distribution in the food service industry Goal: to grow the the XY food service industry 4 sector to match or U.S. AIRFORCE ! surpass MamaMancini’s national/international NYU BOSTON COLLEGE distribution to supermarkets
Slide 10: Meatball Obsession
Meatball Obsession + Fast Service Meatball Kiosks + Low cost to build out —- * Minimal labor and training + No waste * Delicious product * MamaMancini's is a minority owner * MamaMancini's is an exclusive supplier @ Meatball Obsession Kiosk Growth Airports, Universities, Stadiums, Workplace, Street
Slide 11: Daniel Mancini: Brand Evangelist
Daniel Mancini: Brand Evangelist Daniel interacts with MamaMancini’s customers at demonstrations, roadshows, radio and with social media a Mega Brand Facebook Social Media Statistics Week of 1/5/14 Page Likes 163,00 Post Reach 107,947 New Page Likes 2,759 Total Post Reach 150,539, People Engaged 15,
Slide 12: Execute Aggressive Advertising Campaign
WEEE = a Goal Reach Current Reach Execute Aggressive Advertising Campaign \ Focus on radio and social media content y
Slide 13: MMMB Highlights
MMMB Highlights All-natural product in a growing category a * Outstanding nutritional profile + From freezer to table in minutes Experienced and proven management * Previously develop a major food brand that is still in stores today. + Created mass retail distribution channel + Successfully executed
Slide 14: Growth Strategy: Distribution
<a et R Growth Strategy: Distribution @ * MamaMancini’s products are in a 11,100 retail locations + 4,060 new locations in 2014 Retail Locations ore: ing a Mega Brand
Slide 15: Growth Strategy: Distribution
« a R Growth Strategy: Distribution ft Kang Kallen Noy ©; “chefswAREHOUSE [iii ; Recipe for Growing a Mega Brand M AM. AMANCINI’S :
Slide 16: Opportunity for Growth: Expand Retail Distribution
Opportunity for Growth Growth Strategy: Expand Retail Distribution "~~ Total # of Locations Retail Locations vs. Market 35,000 4,000 2,900 32,000* Kroger 2,500 550 1,950 30,000 Albertson's 1,525 450 1,075, Super Value 2,000 600 1,400 25,000 Safeway 1,500 ° 1,500 Hannaford 1,600 ° 1600 20,000 AWG 2,0
Slide 17: Increase Retail Distribution
WEEE = Increase Retail Distribution * Currently pitching big-box and club retailers ) aa * Growing from an estimated 17%* penetration to a goal of 80% * Seasonal Availability at Present to Year Round Goal y | tk Fl es LC a Ell
Slide 18: Growth Strategy: Increase Shelf Placements
Growth Strategy: Increase Shelf Placements » * Active retail locations —- currently stock 3.36 MamaMancini’s SKUs + Up from 3.03 SKUs in Q1 2014 + Short-term goal: 5 SKUs per location . + Longer-term goal: 10 SKUs per location ~ * Total of 37,000+ shelf placements* + Up from 22,640 in Q4 2013 * Goal
Slide 19: Developing fresh deli and restaurant opportunity
Company is developing fresh deli and restaurant opportunity Fresh deli is one of fastest growing areas for grocery chains Goal is to get products stocked in multiple grocery store sections Opportunity for restaurants to utilize and brand their products with MamaMancini’s MamaMancwnr’s_,,
Slide 20: Growth Strategy: Introduce New Products
Growth Strategy: /ntroduce New Products ‘ New product offerings in for 2014: * Gluten-Free Slow Cooked Italian Sauce and Beef Meatballs; * Gluten-Free Slow Cooked Italian Sauce and Turkey Meatballs; * Mac 'n Mama's® (Rigatoni with Crushed Meatballs and Sauce and Cheeses); * Slow Cooked Italian Sauce
Slide 21: Growth Strategy: Create Brand Awareness
ie N Growth Strategy: Create Brand Awareness ‘ * TV/Radio | + Satellite & Traditional Radio + News and Food Channels * Social Media + Key Target--Under 40 market-- buys 35% of prepared meals * SEO Optimization, Twitter, Pinterest + Facebook, YouTube + Brand Ambassadors, affiliated marketers + Blog G
Slide 22: Growth Strategy: Target Millennials
Growth Strategy: Target Millennials @ Millenial shoppers are the forefront aa of the new American appetite + Shoppers today believe that food is the foundation of health + wellness’ + Millennials are a generation comfortable with outsourcing their cooking Modern eating, aligned with freshness, and i
Slide 23: Growth Strategy: Expand Retail Locations
de Growth Strategy: Expand Retail Locations * Follows trend to all natural a fresh higher price offerings similar to Chipotle o * 200,000 more locations to serve MamaMancini’s * Convenience Stores + Drug Stores * Mass Merchants + Petrol Stations * Special Development Project to be undertaken in 2015
Slide 24: International and Export Potential
RR International and Export Potential of World Wide Mega Brand ) Everyone love's MamaMancini's because they love Italian food all over the world. Today's Market Distribution Future Market Distribution . Tie dD 1S Ol
Slide 25: Exploring Opportunities for Branding and Profit
Exploring Opportunities for Branding and Profit mm + «Food trucks ¢ Kiosks in take out locations ~< * Preliminary stage ; venture * Branding opportunity and profit center Recipe for Growing a Mega Brand M AM. AMANCINr Ss
Slide 26: New Kettle Program: Branding and Profit
New Kettle Program: Branding and Profit @ Opportunity —_ * In January the company has a t established a free kettle program = * Branded al * For Food Service * Supermarket Grab n’ Go ~ * Supermarket Sandwiches Sysco 1 Growing a Mega Brand M. AM. AM. ANCINI’S
Slide 27: New QVC Project: Branding and Profit
New QVC Project: Branding and Profit » Opportunity * Company Intends to Test on QVC this Spring* avec ¢ If successful, branding to sai consumers = * Can be multi-million dollar business * Profitcenter gure = CIN’ ‘in planning stages at this time. . PC ronine a Mesa nana MamaMancinr’s
Slide 28: Manufacturing Capabilities (Third Party)
Manufacturing Capabilities (Third Party) | * Company manufactures via a wa related third party’s USDA inspected facility located in East Rutherford, NJ * SQF Level 2 Certified HAACP Approved «Frozen Plant w/ Flash Freezing Technology * Three production lines * Exceptional Customer Service + New auto
Slide 29: All Natural Ingredients
All Natural Ingredients Sa MAMAMANCINI’S BEEF MEATBALL INGREDIENTS: Ground Beef, Breadcrumbs (unbleached wheat flour, dextrose, yeast salt), Pecorino Romano Cheese (pasteurized sheep's milk, cheese, culture, enzymes), Whole Eggs, Onion, Parsley, Salt, Pepper. Contains: Wheat, Milk, & Egg Ingredients
Slide 30: Recipe M AM AM ANCINI’S
Recipe for Growing a Mega Brand M AM AM ANCINI’S 27
Slide 31: Healthy Eating
Healthy Eating Recipe for Growing a Mega Brand 4 ud ie a 50z. Serving of turkey meatballs and sauce 110 calories 9 grams of protein | 96% fat free ee High in antioxidants NCINI’S. 25
Slide 32: Slow Cooked Italian Sauce and Beef Meatballs
Slow Cooked Italian Sauce and 8 Beef Meatballs Yr Calories from Fat 80 Daly Vatue™ ‘Total Fat 99 14% Saturated Fat 49 20% Trans Fat 09 Cholesterol 3079 10% r 19% 2% Dietary Fiber 19 8% Vaamin AT0% — «Vitamin C 2% Calcium 6% + hon 8 Stuffed Meatballs Five Chess Center Nutrition Facts Serving Size 100
Slide 33: 91% of Users Intend to Buy Again
et R 91% of MMMB Users In Last Six Months @ Intend to Buy Again aa 5 Vera Quest Independent - Market Survey . December, 2014 3000 Total Sample @ 68% Definitely will buy again ® 34% Likely to buy again © 7% Not sture ® 2% Likely not buy again 0% Definitely will not | Note: sample size of users under
Slide 34: Financial Highlights
| ky Financial Highlights ‘ « Revenue for the 3rd Q@ which ended Oct 31 2014 was $3,760,000 compared to $2.2 M in the comparable period of the prior year, an a increase of 73% ¢ Revenue for the fiscal year ended 2013 was $8.7M, which represented an increase of 89% compared to $4.6 M in the prior yea
Slide 35: Key Financial Information
Key Financial Information Ticker Symbol: MMMB (OTCGB) Stock Price: $1.87* Shares Outstanding: approx. 25.8M Market Cap: $48.2M* Net Working Capital: $3.1M (a/o July 31, 2014) Long-term bank debt approx: $2.3mm as of December 31, 2014 + Recently approved $3.1 million line for working capital purposes
Slide 36: Revenue Growth
Revenue Growth a $10,000,000 $9,000,000 ~ $8.7M. $8,000,000 $7,000,000 $6,000,000 $5,000,000 $4.6M $4,000,000 ~ $3.7M $3,000,000 - $2,000,000 $1,000,000 — go —4 Dec 2011 Dec 2012 Dec 2013 MamMaAMancinrs ,;,
Slide 37: Expanding Gross Margin in 2015
Expanding Gross Margin in 2015 * Company dedicating to increasing gross margin to 35% by summer and 39% by y i end of fiscal ear ¢ Price Increases * Lowering Commodity Components * Packaging lower costs ¢ Potential lowering of Beef Prices Recipe for Growing a Mega Brand MamaAMancinr Ss
Slide 38: Carl Wolf
fe \ Carl Wolf Chairman of the Board of Directors and Chief Executive Officer Carl has over 35 years of experience in the management and operations of companies in the food industry. Mr. Wolf has served as Chief Executive Officer and Chairman of the Board of MamaMancini’s from February 2010 through
Slide 39: Lewis Ochs, CFO
Lewis Ochs, CFO, has over 40 years of financial and accounting experience. From February 2010 through September 4, 2014 he served as the Vice President of Finance for MamaMancini's. Effective September 5, 2014, Mr. Ochs was named our Chief Financial Officer. Additionally, beginning in January 2003 a
Slide 40: Dean Janeway
Dean Janeway has served as a director of MamaMancini’s since 2012. Mr. Janeway is an executive with more than 40 years of broad leadership skills and extensive experience in the areas of corporate strategy, business development, operational ‘oversight and financial management. From 1966 through 2011
Slide 41: An Original Family Recipe
avrmrnric Ste MAMA MANCINI’S’ An Original Family Recipe Z MamaMancini’s Holdings Inc. Corporate Presentation (OTCQB: MMMB) Winter 2015
MamaMancini's Holdings — Investor Presentation (February 2015) on 6ix