Mama's Creations, Inc. · NASDAQ:MAMA
Mama's Creations — MamaMancini's Holdings — Investor Presentation (May 2014)
23 slides from Mama's Creations's investor presentation, May 1, 2014
Slide 1: MamaMancini's Corporate Presentation April/May 2014
(MAMA MANCINI’ ‘An Original Family Recipe MamaMancini’s Holdings Inc. Corporate Presentation (OTCQB: MMMB) April/May 2014
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation may contain "forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or str
Slide 3: About MamaMancini's
About MamaMan Sissi esl + Consumer foods products company focused on all-natural, old world Italian recipes originated by “Mama” Anna Mancini, and handed down to her grandson, Dan Mancini + Meatballs + Slow Cooked ttalian Sauce + Freshand frozen offerings + Carl Wolf, CEO of MamaMancini’s, built Alp
Slide 4: Why MamaMancini's?
Why MamaMancini’s? We give customers what they want: * Key price: $6.99 for 22 07 + MamaManci is agreat value 'sisgreat tasting + Allnatural product—key advantage + Meatballs include sauce + Products can be prepared quickly + Easy to use hag in tray isa plus _ ge + MamaMancini’s valuable name and he
Slide 5: All-Natural Products
All-Natural Products ‘alee E aa Mama Mancini’s Products Ingredients a Natural nowe [PY Beet, Water Texured Soy Protein Concensrae (Soy Protein Concenoae, Coram! Coloring), Eggs, Conins less than 2% of the Following, Romano Cheese Shao Mc Renner, Sai, Dehydrated Onion, Pepper GarrePowder, Parsley, Sa
Slide 6: Third-party USDA inspected manufacturing facility
+ Company manufactures via a third party’s USDA inspected facility located in East Rutherford, NI + HAACP Approved + Frozen Plant w/ Flash Freezing Technology + Three production lines * Exceptional Customer Service New automated systems recently installed; expected to lower labor costs *+ Additional
Slide 7: Proven Management
Proven Management Carl Wolf Chief Executive Officer Founded Alpine Lace Brands, Inc. (formerly NASDAQ; LACE) in 1983 and served as the company's Chairman and CEO until 1997. Alpine Lace nutritional cheese and meat products became America’s leading brand in supermarkets, delicatessens, club stores an
Slide 8: Strategy
Growth Strategy How do you build a mega brand? * Increase retail distribution + Currently pitching big-box and club retailers + Growing from a current 25% penetration to a goal of 80% Expand SKU’s per retail location + Multiple product placements per store + Currently at 3.25; potential for up 1010
Slide 9: Strategy: Distribution
Growth Strategy: Distribution + MamaMancini’s products are currently sold in more than 8,100 retail locations in the Retail Locations United States san Added 1,060 new locations in recent quarter ss, & Costco ry ) 4, iD SORE » # Poot £ ® as Jewe) King Kallen dete to = ‘Harrie tester Walmart Sa ‘ss00
Slide 10: Strategy: Distribution by retailer
Growth Stra ale aan Kroger 2500 550 1950 bertons 1505 450 a Super Vlo 2900 400 2.600 Sstewey 4.500 ° 1500 25a Hennaord 1,500 ° 1.600 awe 2000 150 1850 xeon | eet 2900 ° 2900 Nsh-nch 2900 ° 2000 am Otters 738 5250 ages Tot 32000 3100 3900
Slide 11: Strategy: SKUs and shelf placements
Growth Stra * Active retail loc: stock 3.25 MamaMancini’s SKUs ae + Up from 3.03 SKUs in Q3 2013 ‘ * Short-term goal 5 SKUs per location 25000 a longer-term goal 10 SKUs per location 25000 + Total of 26,000+ shelf placements + Up from 22,640 in December quarter *40 * Goal: 160,000 shelf placements o
Slide 12: Strategy: Fresh Deli Restaurant
Growth Strategy: Fresh Deli estaurani + Company is developing fresh deli and restaurant opportunity + Goalis to get products stocked in multiple grocery store sections + Fresh deli is one of fastest growing areas for grocery chains * Opportunity for restaurants to lize and brand their products
Slide 13: Strategy: Introduce New Products
Growth Strategy: Introduce New Products Company ating ‘expanding its product offerings in 2014, including: + Gluten-Free Slow Cooked italian Sauce and Beef Meatballs; Gluten-Free Slow Cooked italian Sauce and Turkey Meatballs; ‘Mac 'n Mama's (ziti with Crushed ‘Meatballs and Sauce and Cheeses); Slow
Slide 14: Radio and Social Media Marketing
* Radio + Sirivskm Satelite Radio + Traditiona! Radio * Social Media Key Target-Under 40 market buys 35% of prepared meals + S€0 Optimization, Twitter, Facebook, Pinterest + Brand Ambassadors, affiliated marketers + Blog Groups/News + YouTube Videos * Vira! Coupons/Rebates + Targeted Customere Shopp
Slide 15: Strategy: Customer Reach
Growth Strategy: Customer Reach Media Spend + Significant increase of media spend will expand potential customer impressions ig brand awareness and driving product acquisition ((‘Siriusxm))) SATELLITE RADIO Bee Q1/022018 Sep Dee2013(6)
Slide 16: Key Financial Information
Key Financial Information + Ticker symbol: MMMB (OTCQB) + Stock Price: $2.95* + Shares Outstanding: approx. 25.3M * Includes approximately 3.3miion shares fom recent financing + Market Cap.: $74.6M* + Cash and investments: $1.7M (a/o December 2013) + Raised approximately $22 milvonin recentfinancing
Slide 17: Strategy: Revenue Growth - Quarterly Revenue
Growth Strategy: Revenue Growth Quarterly Revenue $3,100,000 $2,170,000 $1,700,000 * Jun 2013, Sep 2013 Dec 2013,
Slide 18: Strategy: Revenue Growth - Annual Revenue
Growth Strategy: Revenue Growth Annual Revenue
Slide 19: Fiscal 2013 Results
Fiscal 2013 Results ‘+ Revenue for the fourth quarter of fiscal 2013 was approximately $3.1 million, ‘compared to$1.2 million in the prior year period, an increase of 158%. + Revenue for fiscal 2013is was $8.7 million, which represented an increase of 89% compared to$4.6 million in the prior year. ‘
Slide 20: MMMB Highlights
MMMB Highlights + “All natural” productin a growing category = * Outstanding nutritional profile * From freezer to table in minutes + Experienced and provenmanagement + Previously develop a major food brand thats stillin stores today. + Created mass retail distribution channel + Successfully execute
Slide 21: Thank You
Thank You MamaMancin’s Holdings ‘orcas: MMIMB, Carl Wott Chief Executive Officer 25 Branca Road East Rutherford, NJ 07073 201-531-1212 Investor Relations Lytham Partners, LLC ‘mmmb@Iythampartners.com Phoenix 2355 E. Camelback Road, Suite 425 Phoenix, AZ 85016 1602-889.9700 New York 750 Third Avenue
Slide 22: The MamaMancini's Story
The MamaMancini’s Story ‘The company's roots go back to 1921 when founder Dan “Mancini: grandmother camethrough Elli sland with 3 steamer trunkand a hear ful ofrecipes from Ita Asa young boy in Bay Ridge, Brooklyn Dan would sitatthekitchen ‘counter helping his grandmother prepare all of herfamily re
Slide 23: Market Research
Market Research June 2012 Independent Study of Consumers at 6 Retailers — (nicholas Research Group) Key Findings: Category + Prefer fresh to frozen—percsived as adding value and quality *+ Want enough sauce and meatballs for one pound of pasta + Want quick and €35y mealin 10 minutes + Prefer all nat
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