Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q4 FY25 Earnings Presentation
43 slides from Bajaj Consumer Care's earnings presentation, May 5, 2025
Slide 1: Exchange filing cover letter: Investor Presentation
May 5, 2025 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra East, Mumbai 400 051 Stoc
Slide 2: Investor Presentation Q4 & FY25
Investor Presentation Q4 & FY25
Slide 3: Executive Summary
EXECUTIVE SUMMARY
Slide 4: Standalone
Standalone GROSS PROFIT AFTER TOPLINE EBITDA MARGIN TAX INR 239.8 Crs 54.2% INR 33.7 Crs INR 31.5 Crs Q4FY25 +290 bps QoQ 4.2% growth 14.1% of Sales FY25 INR 927.7 Crs 53.4% INR 136.3 Crs INR 130.1 Crs 3-year CAGR 2.3% -80 bps YoY 14.7% of Sales
Slide 5: Consolidated
Consolidated GROSS PROFIT AFTER TOPLINE EBITDA MARGIN TAX INR 247 Crs 54.0% INR 32.9 Crs INR 31 Crs Q4FY25 +200 bps QoQ 5.4% growth 13.3% of Sales FY25 INR 950 Crs 53.5% INR 131.3 Crs INR 125.3 Crs 3-year CAGR 3.1% - 80 bps QoQ 13.8% of Sales
Slide 6: Brand Performance Highlights
Brand Performance Highlights ADHO NPDs + Traditional Bajaj 100% Pure Coconut Oil delivered Overall ADHO grew by 3% in Q4 strong growth of 19% in FY25 FY25; 11% QoQ Almond Drop Hair and Skin care range Growth seen across all packs in Q4 registered impressive growths of 73% in Q4 YoY & 46% in
Slide 7: Sales & Marketing
SALES & MARKETING
Slide 8: Channel Performance Highlights
Channel Performance Highlights General Trade Grew by 7% QoQ Wholesale Channel which was a concern has seen good pick up in Q4; growth of 15% QoQ Retail sales in Aarohan states started showing growth in Q4 backed by expansion of direct reach Registered a growth of 30% in Q4 YoY, Saliency at 2
Slide 9: Almond Drops Hair Oil Performance
Almond Drops Hair Oil Performance ADHO grew in low single digit in Q4 YoY and 11% sequentially Large packs registered a growth of 17% sequentially while small packs grew by 27% 95 ml SKU grew in high single digit YoY with the introduction of 20% extra free volume offer, to correct high price i
Slide 10: ADHO Marketing Initiatives in Q4
ADHO Marketing Initiatives in Q4 Extensive TV Campaign Digital Media ~2884 GRP garnered on TV across Digital campaign targeting Urban Thematic & 95 ML Promo campaign audiences, amplified across YT & OTT platforms delivered reach of Increased Prime Time skews on top 2.2 Cr with 7.4 Cr impressions rat
Slide 11: ADHO Digital Media Initiatives
ADHO Digital Media Initiatives Programmatic Advertising Influencer Marketing Social Media Organics posts are performing better and are noticeably picked Objective: To create awareness up by digital PR known pages about the new Pack in Delhi, Punjab, Haryana , Raj, UP & WB Reaching ER%: 3% No. of Inf
Slide 12: Almond Drops Hair & Skin Care Range
Almond Drops Hair & Skin Care Range
Slide 13: Almond Drops Hair & Skin Care Range
Almond Drops Hair & Skin Care Range AD Shampoo & Conditioner – Registered a growth of 7% in Q4 YoY. Majority of business is contributed by E-Commerce channel AD Lotion – Saw a robust growth of 22% in Q4 YoY. Brand witnessed an uplift on account of optimization of display images, new pack launch
Slide 14: Almond Drops Hair & Skin Care Range Visibility
Almond Drops Hair & Skin Care Range Visibility Social Media Engagement Strategically revamped the content approach to align with evolving audience preferences, focusing on high-engagement formats such as reels, interactive stories, and topical creatives On Platform Visibility Executed ON Platfor
Slide 15: Bajaj 100% Pure Coconut Oil Performance
Bajaj 100% Pure Coconut Oil Performance Brand consistently clocked monthly revenues of ~ ₹10 crore in FY25, All-India market share sees steady growth over the quarters Two price hikes implemented in Q4 FY25, followed by a pre-teen price hike in April 2025 to offset Copra price inflation Market
Slide 16: Bajaj 100% Pure Coconut Oil Q4 Marketing Initiatives
Bajaj 100% Pure Coconut Oil Q4 Marketing Initiatives On Platform New SKUs Launch in GT & OT Launched 525 ml exclusive pack in Apollo, leading to 25% increase in offtakes in Q3 and Q4 Introduced tin pack in Q3 and expanded in Q4 across Northeast, which contributes 40% to Display and Banner ads
Slide 17: Visibility in Modern Trade Outlets
Visibility in Modern Trade Outlets
Slide 18: E-Commerce: On Platform Media Execution Images
E-Commerce: On Platform Media Execution Images Festive led creatives and visibility across platforms
Slide 19: Project Aarohan Update
AAROHAN TRANSFORMATION JOURNEY PROJECT AAROHAN UPDATE
Slide 20: Progress Update – Phase 1 (UP + MP)
Progress Update – Phase 1 (UP + MP) Realized Secondary Sales Impact – March (INR L) 24,000+ New Outlets added Uplift of ~9.5% in Secondary Sales 96% Channel Partners billed in Q4 FY25 80% 20% Satellite Towns uplift for billed in Q4 FY25 Struggler ISRs 1300+ New Towns brought under Coverage
Slide 21: Project Aarohan extended to Rest of India - Phase Plan
Project Aarohan extended to Rest of India - Phase 2 Plan Q4 FY25 Q1 FY26 Q2 FY26 Q3 FY26 (Jan – Mar) (Apr – Jun) (Jul – Sept) (Oct – Dec) Design Design for Design for Design for 5 Additional 4 States 2 States States Implementation Implementation in 4 Implementation for 2 States States Steering Steer
Slide 22: Design Update – Phase 2
Design Update – Phase 2 (Delhi, Haryana, Rajasthan & Chattisgarh) Route-to-Market Design Implementation Targets Urban Reach (50K+ Population Towns) DL: Reach Addition x 1.6x Outlets Outlets Channel Partners RJ, HR & CG: x 1.1x Partners Partners Channel Partner Appointments, Reach Addition and Satell
Slide 23: International Business
INTERNATIONAL BUSINESS
Slide 24: International Business Performance
International Business Performance GCC and Africa Growth of 25% in Q4 YoY; FY25 growth at 7% UAE Q4 secondary growth at 7% despite non favorable season for non- food FMCG categories Qatar, Kuwait, Oman, Bahrain, Afghanistan and Mauritius registered 43% growth over FY25 Marketing and E-Commerce
Slide 25: International Business Performance
International Business Performance Nepal Registered a growth of 20% in Q4 YoY and 18% in FY25 Fundamentals in place: strong leadership, capable importer, disciplined feet-on-street NPD at 25% salience to overall revenue – led by Virgin CNO, CNO and Serum Marketing Initiatives in Nepal Digita
Slide 26: International Business Performance
International Business Performance Bangladesh Q4 growth of 32% over LY; FY25 growth at 44% YoY Focus on feet-on-street productivity improvement Consumer Promotions for ADHO 200ml SKU Rest of World (ROW) Q4 growth of 107% over LY; FY25 growth at 49% Strong growth trajectory across all major
Slide 27: ESG
ESG
Slide 28: ESG – Focus on Resource Optimization
ESG – Focus on Resource Optimization % % reduction reduction Theme Indicator Target FY 22 FY 24 FY 25 from baseline FY25 vs FY 22 FY24 Energy Intensity T CO2 equivalent Reduce Carbon Intensity by In Operations per kl of oil 25% in 5 yrs from FY 22 in 52 43 37 12% 28% produced Scope 1 & 2 Water Ltr/K
Slide 29: CSR - Initiatives undertaken in FY25
CSR - Initiatives undertaken in FY25 Villages Families Area 678 16,394 14,804 acres Support to Farmer for E-Auto Riksha Well Recharge of Satish Uttamrao River Rejuvenation work of Village Completed construction of shed for as a Livelihood activity. Village Gavande of Village Bhidi of Deoli Saldhara
Slide 30: CSR - Initiatives undertaken in 12M FY25
CSR - Initiatives undertaken in 12M FY25 Rural Haat in Wadhona Training at village Group Well Group at River Rejuvenation village of Arvi block of Shirpur in Deoli Block of Village Pilapur covering work of Renkapur Wardha Wardha on Sustainable 5 farmers in Ashti block village of Arvi block Agricultu
Slide 31: Financials
FINANCIALS
Slide 32: Standalone - Expenses To Sales Trend Q4
Standalone - Expenses To Sales Trend Q4 Cost EmployeesCost Material Cost 45.3% 48.2% 45.8% 10.4% 11.4% 11.6% Employees Q4 FY24 Q3 FY25 Q4 FY25 Q4 FY24 Q3 FY25 Q4 FY25 Other Expenses 17.4% 14.6% 15.3% 13.1% 14.4% 14.8% ASP Q4 FY24 Q3 FY25 Q4 FY25 Q4 FY24 Q3 FY25 Q4 FY25
Slide 33: Standalone - Expenses To Sales Trend 12M
Standalone - Expenses To Sales Trend 12M Cost EmployeesCost Material Cost 45.7% 46.6% 10.1% 11.5% Employees FY24 FY25 FY24 FY25 Other Expenses 16.8% 14.9% 12.0% 14.1% ASP FY24 FY25 FY24 FY25
Slide 34: Financial Performance - Standalone
Financial Performance - Standalone in INR Crore Particulars Q4 FY25 Q4 FY24 YoY% FY25 FY24 YoY% Net Sales Value 239.8 230.2 4.2% 927.7 951.6 -2.5% Other Operating Income 3.8 5.7 -34.3% 15.1 16.1 -6.6% Total Operating Income 243.5 235.9 3.2% 942.8 967.7 -2.6% Cost of Goods sold 109.8 104.3 5.3% 431.8
Slide 35: Standalone Balance Sheet as at 31st March 2025
Standalone Balance Sheet as at 31st March 2025 In Rs. Crore Particulars 31.03.2025 31.03.2024 Particulars 31.03.2025 31.03.2024 EQUITY AND LIABILITIES ASSETS 1. Equity 1. Non-Current Assets (a) Share Capital 13.7 14.3 (a) Property, Plant & Equipment 45.2 44.9 (b) Capital Work in progress 1.4 1.4 (b)
Slide 36: Consolidated - Expenses To Sales Trend Q4
Consolidated - Expenses To Sales Trend Q4 Cost EmployeesCost Material Cost 45.6% 48.0% 46.0% 11.2% 11.8% 11.9% Employees Q4 FY24 Q3 FY25 Q4 FY25 Q4 FY24 Q3 FY25 Q4 FY25 Other Expenses 16.9% 14.9% 15.0% 13.5% 15.1% 15.3% ASP Q4 FY24 Q3 FY25 Q4 FY25 Q4 FY24 Q3 FY25 Q4 FY25
Slide 37: Consolidated - Expenses To Sales Trend 12M
Consolidated - Expenses To Sales Trend 12M Cost EmployeesCost Material Cost 45.7% 46.5% 10.5% 11.8% Employees FY24 FY25 FY24 FY25 Other Expenses 16.8% 14.9% 12.2% 14.6% ASP FY24 FY25 FY24 FY25
Slide 38: Financial Performance - Consolidated
Financial Performance - Consolidated in INR Crore Particulars Q4 FY25 Q4 FY24 YoY% FY25 FY24 YoY% Net Sales Value 246.7 234.2 5.3% 949.7 968.0 -1.9% Other Operating Income 3.8 5.7 -34.3% 15.1 16.1 -6.6% Total Operating Income 250.5 240.0 4.4% 964.8 984.1 -2.0% Cost of Goods sold 113.5 106.7 6.4% 441
Slide 39: Consolidated Balance Sheet as at 31st March 2025
Consolidated Balance Sheet as at 31st March 2025 In Rs. Crore Particulars 31.03.2025 31.03.2024 Particulars 31.03.2025 31.03.2024 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 106.6 106.8 (a) Share Capital 13.7 14.3 (b) Capital Work in progress 28.2 27
Slide 40: Jaras touch of nature: Skin Care & Hair Care
jaras touch of nature SKIN CARE & HAIR CARE
Slide 41: Update on Vishal Personal Care Pvt Ltd (VPCL) Acquisition
Update on Vishal Personal Care Pvt Ltd (VPCL) Acquisition • Share Purchase cum Shareholders Agreement (SPSHA) entered on 14th February, 2025 • As per terms of SPSHA, acquired 49% of the equity share capital in tranche 1 on 10th March, 2025 • Tranche 2 for Acquisition of balance 51% equity share capi
Slide 42: Post merger integration of Vishal Personal Care Pvt Ltd
Post merger integration of Vishal Personal Care Pvt Ltd Progress • Currently, initial positions are being captured through joint visits, interviews of sales team, channel partners and customers, and data analysis • Joint visits are underway in the identified locations in all 5 south states; these lo
Slide 43: Thank You
THANK YOU Dajaj consumer care