Slide 1: Asset Marking with Microdot Systems
Asset Marking with Microdot Systems How to add value to businesses in the Automotive, Insurance and Security sectors using a strong theft deterrence solution
Slide 2: Webinar Content
WEBINAR CONTENT Asset Marking with Microdot Systems How to add value to businesses in the Automotive, Insurance and Security sectors using a strong theft deterrence solution • The robust security provided by unique identification marking from microdot systems has long been recognized as a practical
Slide 3: Webinar Content
WEBINAR CONTENT Asset Marking with Microdot Systems How to add value to businesses in the Automotive, Insurance and Security sectors using a strong theft deterrence solution • Webinar objectives • A history of microdot technology • Applications of this technology for effective theft deterrence of up
Slide 4: Andrew Winfield, Andrew Baker, Laura Whetstone
ANDREW WINFIELD ANDREW BAKER LAURA WHETSTONE MANAGING DIRECTOR MARKETING MANAGER CHIEF OPERAT ING OFFICER DATADO T T ECHNO LO G Y (UK) LT D DATADO T T ECHNO LO G Y LT D DATADOT T ECHNOLOGY USA INC. Andrew has the responsibility of With over 20 years of experience in Laura is responsible for the lead
Slide 5: Webinar Objectives
1 WEBINAR OBJECTIVES
Slide 6: Webinar Objectives
WEBINAR OBJECTIVES During the presentation, viewers will learn about: • The origin of microdot systems and what they actually are. • The applications of this technology for effective theft deterrence, and how it can support asset registration and management systems. • How this system can be built in
Slide 7: A History of Microdot Technology
2 A HISTORY OF M ICRODOT TECHNOLOGY
Slide 8: A History of Microdot Technology: Definition of microdot
A HISTORY OF MICRODOT TECHNOLOGY Definition of microdot “a photographic reproduction of printed matter reduced to the size of a dot for ease or security of transmittal” © 2018 Merriam-Webster, Incorporated In 1870 during the Franco-Prussian War, Paris was under siege and messages were sent by carrie
Slide 9: Modern Use of Microdot Technology
A HISTORY OF MICRODOT TECHNOLOGY Modern Use of Microdot Technology • Microdot identification is a process where tiny (0.5 to 1mm diameter) identification tags are etched or coded with a given number, or for use on vehicles, a vehicle VIN, asset identification number or a unique serial number. • Micr
Slide 10: Applications of Microdot Technology
3 APPLICATIONS OF M ICRODOT TECHNOLOGY
Slide 11: Applications of Microdot Technology
APPLICATIONS OF MICRODOT TECHNOLOGY Applications of Microdot Technology Microdot technology has a wide variety of applications, both as a covert and overt marking and identification technology. These applications include: • Motor vehicle marking • Industrial applications on heavy plant equipment, po
Slide 12: Business Sectors That Can Benefit From Microdot Technology
4 BU SINESS SECTORS THAT CA N BENEFIT FROM THE USE OF M ICRODOT TECHNOLOGY
Slide 13: Business Sectors – Motor Vehicle
BUSINESS SECTORS – MOTOR VEHICLE Secure asset identification provided by microdot systems is utilised in a number of sectors of the motor industry: - Practical and robust theft prevention in high risk environments or for high risk vehicle models - Reduction of fraudulent parts warranty costs - Incre
Slide 14: Business Sectors – Industrial
BUSINESS SECTORS – INDUSTRIAL Secure asset identification provided by microdot systems is utilised in a number of industrial sectors: • Power transmission companies • Telecommunications companies • Rail networks • Water companies • Hire & Rental companies • Building companies • Mining companies • An
Slide 15: Case Studies – Motor Vehicle
5 CASE STUDIES – M OTOR VEHICLE
Slide 16: Case Study #1 – Whole of Vehicle Marking
CASE STUDY #1 – WHOLE OF VEHICLE MARKING Automotive: Compulsory vehicle marking in South Africa A high rate of auto theft led to a requirement for simple and robust solution: • Practicality and robustness were key requirements • Easy to fit • Difficult to remove • Not electronically corruptible Solu
Slide 17: Case Study #2 – Commercial Vehicles
CASE STUDY #2 – COMMERCIAL VEHICLES Commercial Vehicle: Warranty Protection Program A proven, parts identification solution to reduce fraudulent warranty claims. Defined by: • Simple, economic implementation • High level of security • Fast component verification • Verification in real time, in the w
Slide 18: Case Study #3 – Marketing Value-Add
CASE STUDY #3 – MARKETING VALUE-ADD National car marketing group: Marketing Value-Add A number of regional car importers in Australia have marked vehicles as part of their marketing strategies. Vulnerability of desirable cars lead to a requirement to improve customer confidence in the security of th
Slide 19: Case Study #3 – Australia Auto Theft Reduction Rates
CASE STUDY #3 – MARKETING VALUE-ADD National car marketing group: Marketing Value-Add Source: Australian National Motor Vehicle Theft Reduction Council Australia – Auto Theft Reduction Rates
Slide 20: Case Study #4 – Motor Vehicle Finance
CASE STUDY #4 – MOTOR VEHICLE FINANCE Selling More Finance • National dealership finance – Major European country • Offer includes microdot protection integral with finance package • Finance house pays the dealer for installation of car protection system (just eight minutes work) • The very low perc
Slide 21: Case Studies – Industrial
6 CASE STUDIES – INDUSTRIAL
Slide 22: Case Study #1 - Utility
CASE STUDY #1 - UTILITY Water company was experiencing theft of assets such as power tools and generators, so they implemented a microdot technology solution which involved the following: • Customised installation program • Physical marking of assets with microdots • Warning signage to deter thieves
Slide 23: Case Study #2 – Municipality/Council
CASE STUDY #2 – MUNICIPALITY/COUNCIL Incidences of theft had occurred across a Council’s depots resulting in several significant sized claims. These thefts resulted in business disruption and an increase in insurance premiums. The Council identified a clear exposure to its plant and attractive tools
Slide 24: Case Study #3 & #4 - Utilities
CASE STUDY #3 & #4 - UTILITIES Gas Company implemented microdot technology program in 2015. They had a serious problem with theft from their 2000 remote gas wells around rural areas • Items marked with microdots included solar panels, batteries, generators and fencing. Outcome: theft of assets reduc
Slide 25: About DataDot Technology
7 ABOUT DATADOT TECHNOLOGY
Slide 26: Stable & Secure; Industry Applications; Global Reach
Stable & Secure Agile Industry Applications Global Reach Listed on the Australian An agile team from CEO Pharmaceuticals, Food and Offices in Australia, USA and Stock Exchange. down; with a focus on Beverage, Automotive, FMCG, UK. With distribution Headquarters in Sydney, delivering customer benefit
Slide 27: Success Stories – Motor Vehicle
SUCCESS STORIES – MOTOR VEHICLE 1,000,000 500,000 4,000,000 ____ ____ ____ Fiats marked in Italy Subarus marked in Vehicles marked in Australia South Africa
Slide 28: Success Stories – Motor Vehicle
SUCCESS STORIES – MOTOR VEHICLE DataDotDNA® theft deterrent technology provides Subaru Australia with a clear competitive differentiator in vehicle security Vehicle Theft Rate (per 1,000 registrations) Subaru has class leading 3.34 theft rate security due to DataDotDNA® technology. Other brands are
Slide 29: Q&A Session
8 Q&A SESSION
Slide 30: Q&A Session
Q&A SESSION
Slide 31: Get in Touch
GET IN TOUCH For more information on how we can help you combat the problem of counterfeit drugs, please contact us. ANDREW BAKER ANDREW WINFIELD LAURA WHETSTONE MARKETING MANAGER MANAGING DIRECTOR CHIEF OPERAT ING OFFICER D ATA D O T T E C H N O L O G Y LT D D ATA D O T T E C H N O L O G Y ( U K )