Mama's Creations, Inc. · NASDAQ:MAMA
Mama's Creations — MamaMancini's Holdings — Investor Presentation (October 2013)
20 slides from Mama's Creations's investor presentation, Oct 18, 2013
Slide 1: MamaMancini's Corporate Presentation
'MAMAMANCINS An Original Family Recipe MamaMancini’s Holdings Inc. Corporate Presentation (OTCQB: MMMB) October 2013
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or str
Slide 3: About MMMB
About MMMB Consumer foods products company focused on all-natural, old world Italian recipes originated by “Mama” Anna Mancini, and handed down to her grandson, Dan Mancini * Meatballs * Slow Cooked Italian Sauce Carl Wolf, CEO of MamaMancini’s, built Alpine Lace cheese brand, a Nasdaq listed compan
Slide 4: Proven Management
Proven Management Carl Wolf Chief Executive Officer Founded Alpine Lace Brands, Inc. (formerly NASDAQ; LACE) in 1983 and served as the company's Chairman and CEO until 1997. Alpine Lace nutritional cheese and meat products became America's leading brand in supermarkets, delicatessens, club stores an
Slide 5: The MamaMancini's Story
The MamaMancini’s Story The company’s roots go back to 1921 when founder Dan Mancini’s grandmother came through Ellis Island with a steamer trunk and a heart full of recipes from Italy. As a young boy in Bay Ridge, Brooklyn Dan would sit at the kitchen counter helping his grandmother prepare all of
Slide 6: All-Natural Products
All-Natural Products Nutrition Facts Serving Size 2 MEATBALLS AND SAUCE (142g) Servings Per Container VARIES “Amount Per Serving Calories 140 Calories from Fat 80 caren Total Fat 99 14% Saturated Fat 4g 20% Trans Fat 09 Cholesterol 30mg 10% 7 Total Carbohydrates 6 2% Dietary Fiber 11 5% a Vitamin A
Slide 7: Market Research
Market Research June 2012 Independent Study of Consumers at 6 Retailers (Nicholas Research Group) Key Findings: Category + Prefer fresh to frozen—perceived as adding value and quality + Want enough sauce and meatballs for one pound of pasta + Want Quick and easy meal in 10 minutes + Prefer all natur
Slide 8: MMMB Growth Strategy
MMMB Growth Strategy ¢ Expand retail distribution ¢ Expand SKU’s per retail location * Develop fresh deli * Create new products ¢ Execute aggressive advertising campaign
Slide 9: Distribution
Growth Strategy: Distribution * MamaMancini’s products are currently sold in over 7,000 retail locations in the, ,,, Retail Locations United States 7,100 ¢ 570 new locations in last month 7,000 6,900 fe) 6,800 Publix Ss 6,600 6,57! King a Fealon 6,500 mark 6,400 Wie =i 6,200 Sep 2013 Oct 2013 Pissca
Slide 10: Major Retail Distribution
Growth Strategy: Major Retail Distribution Total # of Current # of | Opportunity for : : Walmart 3,000 2,940 SBO Kroger 2,500 400 2,100 mye Albertson’s 1,070 250 820 30,000 Super Valu 2,400 600 1,800 Safeway 1,500 to) 1,500 25,000 Hannaford 1,600 le) 1,600 AWG 2,000 150 1,850 20,000 Costco 570 190 3
Slide 11: Increase Shelf Placements
Growth Strategy: Increase Shelf Placements * On average, each retail location currently carries approximately 3.28 MamaMancini’s products * Goal of 5 per location * Total of 23,000 shelf placements 24,000 23,000 22,000 21,000 20,000 19,000 18,000 Shelf Placements Sep 2013 Oct 2013 11
Slide 12: Fresh Deli / Restaurants
Growth Strategy: Fresh Deli / Restaurants * Company is focused on expanding the fresh deli and restaurant opportunity ¢ Fresh deli is one of fastest growing areas for grocery chains * Opportunity for restaurants to utilize and brand their products with “MamaMancini’s” ¢ Similar strategy utilized by
Slide 13: New Products
Growth Strategy: New Products * Company is anticipating : a \ $s expanding its product offerings to Ck> cs include: : ra “Mac‘n Mamas * Mac ‘n Mamas * Orrecchiette with Broccoli and Pork Meatballs ¢ Gluten Free Meatballs and Sauce >
Slide 14: Aggressive Marketing Campaign
Growth Strategy: Aggressive Marketing Campaign * Radio aa + SiriusXM Satellite Radio at * Traditional Radio mr + Social Media CNNIRADIO |"! Key Target--Under 40 market-- buys 35% of prepared meals SEO Optimization, Twitter, Facebook, Pinterest Brand Ambassadors, affiliated marketers Blog Groups/News
Slide 15: Customer Reach
Growth Strategy: Customer Reach Media Spend $350,000 Sie * Significant increase of media spend will expand potential Sooo customer impressions $250,000 = ¢ Building brand awareness and $200,000 driving product acquisition ~ = ((Siriusxin)) 31000 cc nae SATELLITE RADIO $69,000 $50,000 | —— oatg ‘ $0
Slide 16: Revenue Growth
Growth Strategy: Revenue Growth Revenue $3,000,000 $2.4 Mto$2.8M $2,500,000 $2.0 M to $2.2M $2,000,000, Revenue $1,700,000 $1,500,000 $1,000,000, $500,000 $0 (ee) Jun 2013 Sep 2013 (e) Dec 2013 (e)
Slide 17: Manufacturing Capabilities
Manufacturing Capabilities ¢ USDA inspected facility located in i East Rutherford, NJ * HAACP Approved * Frozen Plant w/ Flash Freezing Technology * Three production lines * Exceptional Customer Service * Plant has capacity to manufacture $50 M to $70 M ¢ Gross margin expansion opportunity if the co
Slide 18: Balance Sheet Highlights
Balance Sheet Highlights * Cash and investments: $0.2M (a/o June 2013) * MamaMancini’s Holdings ¢ Raised approximately $5 M in recent (OTCQB: MMMB) financings after June 2013 + Stock Price: $1.75* * Long-term bank debt: $0 * Market Cap.: $42.4M* ¢ Shares Outstanding: 24.2M * Includes approximately 3
Slide 19: Investment Highlights
Investment Highlights * Great product in a growing category ¢ Proven Management that has the capabilities to: * Develop a brand * Obtain mass retail distribution * Create and execute on aggressive advertising — and marketing campaign => * Recent financing enables commencement of advertising activiti
Slide 20: Thank You
Thank You MamaMancini’s Holdings OTCQB: MMMB Carl Wolf Chief Executive Officer 25 Branca Road East Rutherford, NJ 07073 201-531-1212 www.mamamancinis.com Investor Relations Lytham Partners, LLC mmmb@lythampartners.com Phoenix 2355 E. Camelback Road Suite 425 Phoenix, AZ 85016 602-889-9700 New York 7
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