Mama's Creations, Inc. · NASDAQ:MAMA
Mama's Creations — MamaMancini's Holdings — Investor Presentation (May 2015)
25 slides from Mama's Creations's investor presentation, May 21, 2015
Slide 1: MamaMancini's: Recipe for Growing a Mega Brand
=( MAMAMANCINI'S An Original Family Recipe Marcu 2015 Recipe for Growing a Mega Brand
Slide 2: Forward-Looking Statements
Forward-Looking Statements This presentation may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or str
Slide 3: At-A-Glance
At-A-Glance Company: OTCQB: Stock Price (5/20/15): Market Cap: Shares Outstanding: Float: Insider Ownership: Recipe for Growing a Mega Brand MamaMancini’s MMMB $1.00 $26.05M 25.8M 13.1M Approximately 52% MamMaAMancinr’s_ ,
Slide 4: About MamaMancini's
About MamaMancini’s All natural product that supports growing trend - for healthy and fresher food products = Largeretaildistribution channels cc = Significant growth opportunities Style Sauce” and = Experienced management team 8 ‘Turkey Meatballs MamaMancinrs
Slide 5: Key Product Attributes
Key Product Attributes = All natural products a = No artificial ingredients = Gluten-free = Antibiotic-free Slow Cooked “Italian Style Sauce” and =" Wide variety of product offerings 8 Turkey Meatballs = Meatballs and Sauce = Pasta Dinners = Slow cooked Italian sauces = Fresh and frozen offerings *
Slide 6: All Natural Ingredients
All Natural Ingredients MAMAMANCINI’S BEEF MEATBALL INGREDIENTS: Ground Beef, Breadcrumbs (unbleached wheat flour, sugar, yeast salt), Pecorino Romano Cheese (pasteurized sheep’s milk, cheese, culture, enzymes), Whole Eggs, Onion, Parsley, Salt, Pepper Contains: Wheat, Milk, & Egg Ingredients MAMAMA
Slide 7: Competitor Comparison
=== ~ Competitor Comparison | 5 Soy Soy Flour Sodium Hydrogenated —_—Fat per Sodium per Brand /Type Protein Concentrate Phosphate Oils Serving Serving Calories per oz - : Farm Rich 9g 440mg (Turkey Meatbais) | YES NO NO NO (3.102) (3.102) a8 Armour 22g 640mg Pork, Beef, YES YES YES NO 77 Chicken Wea
Slide 8: Related Third-Party Manufacturing
<i! Related Third-Party Manufacturing an = USDA inspected facility located in East Rutherford, NJ = SQF Level 2 Certified HAACP Approved = Frozen plant w/ flash freezing technology = Three production lines = Exceptional customer service = New automated systems recently installed = Gross margin expan
Slide 9: Growth Strategy
Growth Strategy = Build brand awareness = Increase marketing and advertising = Qvc = Meatball Obsession = Introduce new products = Active retail locations stock 3.36 MamaMancini’s SKUs = Expand within the retailer into the prepared and fresh deli department = Fresh Deli is one of fastest growing are
Slide 10: Brand Awareness
Brand Awareness Increase Brand Awareness —— Higher Sales a Brand Awareness Current: 15% Goal: 60% u Recipe for Growing a Mega Brand MamaAMancinr’s ,,
Slide 11: Market Survey
ke Market Survey 91% intends to repurchase MamaMancini’s again 2% Definitely will buy again @ Likely to buy again = Not sure = Likely not buy again 68% Vera Quest Independent Market Survey *December 2014 *Total sample *Sample size of users under 200 Recibe for rowing a Maca Brand! MamaMancinrs
Slide 12: Building Brand Awareness
Building Brand Awareness = TV/Radio . = Satellite and Traditional Radio = News and Food Channels = Qvc = Social Media | = SEO Optimization, Twitter, Pinterest a = Facebook, Twitter, Pinterest, YouTube ~< = Brand Ambassadors & Affiliated Marketers : = Bloggers = Sweepstakes = Billboards = Consumer PR
Slide 13: Meatball Obsession
Meatball Obsession = Fast Service Kiosks . = Low build-out cost = Minimal labor and training = No waste =" Delicious product = MamaMancini'sis an exclusive supplier = MamaMancini'sis a minority owner = Kiosk Growth Opportunities Hospitals, Food Trucks = Stand alone units = 7 locationsin Q1 2015 = Go
Slide 14: New Product Introductions
New Product Introductions @ ak 13 2010 ——= 2011 ==> - 2014 === Future st = Limitiess! [i MamaMancinrs
Slide 15: Product Placement
Product Placement Frozen Prepared Fresh Meals Packaged Meal Fresh Sandwich MamaMancinrs 14
Slide 16: Retail Distribution
Retail Gistenttion awa | i < - 7 ‘ llen IMG) Ey Any Ge Recipe for Growing a Mega Brand MamAaMan CINI’S 16
Slide 17: Retail Distribution Opportunity by Retailer
‘Wal-Mart a ‘ouer Albertson’s Super Value Safeway Hannaford AWG Costco Sam's Club Target | Trader Joe's 360 0 360 Nash-Finch 2,000 600 1,500 Bus 200 200 0 Whole Foods 374 160 224 : Others 10.731 6,960 3774 TOTAL 32,000 10,850 21,160 Recipe for Growing a Mega Brand MamAaMan CINI’S 17
Slide 18: 2015 Expansion
2015 Expansion Harris Teeter 212 Subsidiary of Kroger Fresh Market 150 Nationwide Lowes Markets 97 Southeast Giant Eagle 417 PA/OH/ WV. Whole Foods 25 Pacific Northwest United Grocers 66 1K BJ's Wholesale 200 Nationwide Thriftway | Red Apple 64 WAIOR Harvest Foods 40 OR/ID/MT/ WA Weis Supermarkets 1
Slide 19: Developing the Food Service Industry
= MamaMancini’s currently has low S| distribution in the food service industry = Opportunity to grow the food service industry sector to surpass MamaMancini’s national distribution to supermarkets < = six i Flags Pe BOSTON COLLEGE Develop Food Service —_ “i 2 i | Nee ty NYU MARINES
Slide 20: Kettle Program with Sysco
Kettle Program with Sysco = Launched Kettle Program with Sysco to boost sales of bulk-pack meatballs and increase brand awareness = 400 customers have committed to the program = Targeting food service distributors, supermarkets, take-out meal programs, kiosks at high volume public locations and mass
Slide 21: Revenue Growth
ed iL Revenue Growth $14,000,000 - $12.3M $12,000,000 : Le $10,000,000 $8.7M $8,000,000 $6,000,000 fl $4.6M ia $4,000,000 $3.7M $2,000,000 LI so Year 2011 Year 2012 Year 2013 Year 2014 : MamaMancinrs 21
Slide 22: Financial Highlights
= es Financial Highlights = Revenue for the year ended January 31, 2015 was $12.3M, an increase of 41% from $8.7M for the year ended December 31, 2013 i = MamaMancini's has sold into 35,800 retail and grocery locations as of January r 31, 2015 as compared to 22,600 at December 31, 2013 = Expect to b
Slide 23: Investment Highlights
Investment Highlights a . = Solid double digit revenue growth highlights a potential undervalued opportunity; Revenues up 41% y-o-y = Increased brand awareness leading to growing sales pe = New and innovative products > = Total retail locations of 11,100; Goal is 32,000+ . = Increased presence at Bi
Slide 24: Management Team
Management Team | ky Carl Wolf, Chairman and Chief Executive Officer | = 35 years of experience in the management and operations of companies in the food industry aa = Founder and Chairman and CEO of Alpine Lace Brands, Inc. = Founded, managed, and sold MCT Dairies, Inc. = Former Co-chairman of Sara
Slide 25: Thank You
Thank You Contacts: Carl Wolf Chairman and CEO carl@mamamancinis.com Investors: Phil Carlson / Tram Bui KCSA Strategic Communications MMMB@kcsa.com Recibe for rowing a Maca Brand! MamAMAncinr’s ,,
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