Calida Holding Ag · SIX:CALN
Calida — Baader Helvea Swiss Equities Conference 2021
30 slides from Calida's conference presentation, Jan 13, 2021
Slide 1: Baader Helvea Swiss Equities Conference 2021
Baader Helvea Swiss Equities Conference 2021 www.calidagroup.com 1
Slide 2: Disclaimer
Disclaimer This presentation contains certain forward-looking statements that reflect the current views of management. Such statements are subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the CALIDA GROUP to differ mate
Slide 3: We serve distinct segments and hold leading market positions
We serve distinct segments and hold leading market positions Lingerie Underwear Outdoor Furniture No 1 in Switzerland No 1 in France Position No 1 in France No 1 in France Top 5 in Germany Top 3 in Germany We are a diversified group with 5 market leading brands and our own Daywear Li
Slide 4: Vision: Delight our customers every day
1 VISION: Delight our customers every day with the best products you can buy. CALIDA GROUP 4
Slide 5: Profile
Profile Compelling house of brands with a unique and complementary Offering assortment in lingerie, underwear, outdoor and outdoor furniture Leading market positions in core markets Switzerland, France and Markets Germany and selected markets with high potential Successful omni channel strategy with
Slide 6: We are addressing large and growing market segments
We are addressing 1.8% Market Growth Segment growth and size 2019 Western Europe large and growing market segments Calida Group is performing better than the market since multiple years. 1.0% Market Growth 23.0 bn EUR Market Size 3.8% Market Growth • Our market segments are less exposed to fashion t
Slide 7: The apparel market is an attractive and growing business
SUSTAINABILITY The apparel market is Sustainability is becoming a key trend gaining more and more attention an attractive and growing business INNOVATION Innovation in the field of materials, The fashion and apparel market is: functionality, design or distribution is crucial for differentiation • On
Slide 8: Buy less. Choose well. Make it last. Quality, not quantity.
«Buy less. Choose well. Make it last. Quality, not quantity.» - Vivienne Westwood The trend towards more qualitative products will support our business. 8
Slide 9: We hold a pioneer position in sustainability in the apparel market
We hold a pioneer position in sustainability in the apparel market Today sustainability is as relevant as price in the apparel market. It has emerged to represent a source of competitive advantage through differentiation, reinforced by the increasing value attributed by society to environmental prot
Slide 10: We lead in innovation - a key driver for growth
We lead in innovation - a key driver for growth Innovation is a key driver to protect margins and expand market share of Calida Group Recent innovation at Calida Group: • Calida was the first “MADE IN GREEN™” certified underwear brand • Calida’s cooperation with designers like Victor&Rolf or FTC • A
Slide 11: The E-Commerce market is growing fast and has been accelerated by COVID-19
The E-Commerce market is growing fast and has been accelerated by COVID-19 CAGR: 7.15% CAGR: 12.94% E-Commerce Fashion & Shoes revenues 2017 – 20241 796’979 844’039 Consumers buy more online2 740’371 671’523 • 13% of consumers have shopped online for the first time during 588’471 465’058 COVID-19 31
Slide 12: We have our own e-commerce center of competence
We have our own e-commerce center of competence with 185 dedicated people, focusing on the e-commerce development of all brands Achievements Bought vertically integrated e-commerce company in 2017 and built it to center of competence for all Calida Group brands, leveraging synergies and accelerating
Slide 13: Strong direct to consumer controlled distribution delivers positive impact
37% 38% 49% 52% 73% Strong direct to consumer controlled distribution controlled distribution controlled distribution controlled distribution controlled distribution CALIDA 100% distribution delivers 8.2% 9.6% 10.8% 12.6% 22.5% 28.0% E-Commerce 9.4% positive impact on 75% 18.8% 18.0% 9.9% 7.5% Outle
Slide 14: COVID-19 accelerates trends in the textile industry
COVID-19 accelerates trends in the textile industry. • Sustainability • Innovation • E-Commerce • Casualization of the clothing Calida Group strengthened market position during COVID-19 • Online business with 59.2% growth in HY1 2020 • Share of online sales with 22.5% in HY1 2020 clearly above marke
Slide 15: We have successfully started the transformation to focus on our core business
We have successfully started the transformation to focus on our core business and strengthen profitability At Calida Group we have successfully started shaping our portfolio to continuously focus on our strengths, reduce complexity and increase the profitability of the group 2016 2019 2021 Restructu
Slide 16: Calida Group now owns 100% of the Lafuma Group's shares
Calida Group now owns 100% of the Lafuma Group’s shares Timeline acquisition Lafuma Group shares Owning 100% of the shares allows us to 100.00% 98.00% 91.80% 93.50% Consider all strategic options 87.70% Reduce governance complexity 79.10% Reduce structural costs by up to CHF 500k 71.50% 59.90%
Slide 17: We pursue a growth strategy for our core brands, mainly driven by e-commerce
We pursue a growth strategy for our core brands, mainly driven by e-commerce Transforming our portfolio will allow us to focus on our strengths, create synergies between our brands and grow our lingerie, underwear and furniture business continuously. 1. Underwear & Lingerie 2. Outdoor Furniture 3. O
Slide 18: We have defined group-wide growth levers
1 Grow own e-commerce & B2B pure players (e.g. Amazon) We have defined group- wide growth levers, to 2 Grow with marketplaces (e.g. Otto, T-Mall) accelerate the growth of our core brands 3 Push internationalization We gave launched a growth program for our core brands to accelerate the organic growt
Slide 19: We plan for a significant net sales growth and 8% EBIT margin
WE PLAN FOR A SIGNIFICANT NET SALES GROWTH AND 8% EBIT MARGIN 8.0% 8.0% 7.5% 7.0% 6.5% 6.1% 5.8% EBIT margin Net Sales 19
Slide 20: We have three levers to achieve our net sales and EBIT target
ACCELERATE TOP LINE GROWTH WITH INORGANIC GROWTH RELEVANT INVESTMENT PROGRAM IN THROUGH M&A IN OUR CORE GROWTH OPPORTUNITIES SEGMENTS WE HAVE THREE LEVERS TO ACHIEVE OUR NET SALES AND EBIT TARGET We will leverage the synergies between our brands to create cost savings, which we will partially re-inv
Slide 21: We have the right people to execute our plan
WE HAVE THE RIGHT PEOPLE TO EXECUTE OUR PLAN Across all our brands we have a team of highly skilled industry experts who have a proved track record of superb performance. Timo Schmidt-Eisenhart Reiner Pichler Sacha Gerber Daniel Gemperle Manuela Ottiger Stefan Mues Designated CEO CEO CFO COO CHRO CD
Slide 22: We perform better than the market
WE PERFORM BETTER THAN THE MARKET There is only one winning strategy: It is to carefully define the target market and address it with a superior offering. Market development offline Market development online 2019 2019 3% CALIDA GROUP 25% 2% CALIDA GROUP 1% 20% 0% -1% 15% -2% FR DE DE -3% 10% -4% FR
Slide 23: Captured market share again in 2019 and in first half of 2020
Captured market share again in 2019 and in first half of 2020 FY 2019 Key figures HY1 2020 Key figures After a positive start into the year sales are down by 14.6% due to COVID-19 1 lockdown EBIT EBIT & MARGIN INCREASE 2 E-Commerce share grew by 59.2% and reached 22.5% of total revenues +9% The CALI
Slide 24: We are growing in our most profitable channel
We are growing in our most profitable channel Net Sales [mCHF] Contribution [%] 78.6 -22.6%1 25.2% Wholesale & Space Mgmt -26.82 28.0% 107.3 -28.2%1 5.1% 22.1 -30.72 12.8% Retail 31.9 -34.4%1 10.2% -37.12 19.7% 10.6 Outlet 16.9 -32.2%1 6.7% -34.92 28.0% 32.9 E-Commerce +59.2%1 36.9% 22.0 31.2% +50.1
Slide 25: Calida Group is growing strong in e-commerce
Calida Group is growing strong in e-commerce Net sales growth [%] 1 E-Commerce sales [mCHF] 10% 35 32.9 25% 5% 4.1% 30 2.9% 22.5% 1.7% 20% 1.3% 25 0% 22.0 2017 2018 2019 HY 2020 CAGR 2017 - 2019 15% CALIDA GROUP 20 18.7 -5% 15 12.2% 11.5 10% 10.5% -10% 10 7.2% 5% 5 -15% -14.6% 0 0% HY2017 HY2018 HY2
Slide 26: Strong EBITDA and EBIT development before Corona
Strong EBITDA and EBIT development before Corona EBITDA1 [mCHF] EBIT1 [mCHF] 12 7% 8 10% 10.4 10.7 6.5 10.1 5.8 10 6% 6 5.5 5.8% 5.9% 5% 5% 8 5.3% 4 4% 3.6% 6 2 3.3% 2.8% 3% 0% 4 0 2% 2 -2 -3.0% 1% -5% -0.6 0 0% -4 -4.4 -2 -0.4% -1% -6 -10% HY2017 HY2018 HY2019 HY2020 HY2017 HY2018 HY2019 HY2020 EBI
Slide 27: High equity ratio and net liquidity, enabling strategic investments
The Calida Group has a high equity ratio and net liquidity, enabling strategic investments Equity Ratio1 [%] Net Liquidity [mCHF] % of Total Assets 30 80% 27.5 70% 25 60% 20 18.5 60.0% 60.4% 50% 56.1% 53.8% 15 40% 10 30% 20% 5 2.5 10% 0 0% HY2017 HY2018 HY2019 HY2020 -5 -3.5 HY2017 HY2018 HY2019 HY2
Slide 28: An investment with multiple drivers for long-term and sustainable growth
- an investment with multiple drivers for long-term and sustainable growth • Operating in large and attractive markets • Strong brands with leading market positions and brand awareness • Strong portfolio, which will be shaped through M&A • Industry leading and growing e-commerce and omni- channel bu
Slide 29: The future is bright
THE FUTURE IS BRIGHT We have set the foundations for the future. Now it is time to reap the benefits of our work. 29
Slide 30: Key dates Calida Group
Release FY2020 results 05.03.2021 KEY DATES Annual General Meeting FY20 15.04.2021 CALIDA GROUP Release HY2021 results 29.07.2021 Capital Markets Day HY2 2021 30
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