Calida Holding Ag · SIX:CALN
Calida — Investor Day (November 2021)
112 slides from Calida's investor day presentation, Nov 25, 2021
Slide 1: Capital Markets Day 2021
Capital Markets Day 2021 November 25th 2021
Slide 2: Disclaimer
Capital Markets Day 2021 1 Disclaimer This presentation contains certain forward-looking statements that reflect the current views of management. Such statements are subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the
Slide 3: Agenda
Capital Markets Day 2021 2 Agenda 1. Introduction and overview CALIDA GROUP strategy 03 2. Strategic priorities 25 3. Brand strategies 37 4. Capabilities for successful strategy implementation 87 5. ESG strategy 90 6. Financials 94 7. Closing 107
Slide 4: Introduction
Introduction Hans-Kristian Hoejsgaard Chairman of the Board of Directors
Slide 5: The CALIDA GROUP has gone through different phases the last years
Capital Markets Day 2021 4 The CALIDA GROUP has gone through different phases the last years Growth through M&A Focus on organic growth Portfolio development by divest & invest • Development of AUBADE • Change of strategic focus • Sold the brands EIDER • Development of CALIDA from external to organi
Slide 6: We have a very strong foundation
Capital Markets Day 2021 5 We have a very strong foundation Strong brands Sustainability • We have true ‹love brands› • Sustainability is our DNA and in our portfolio top priority for all brands • All our brands are market • CALIDA GROUP presented leader in their home market sustainability report at
Slide 7: We have a very strong foundation
Capital Markets Day 2021 6 We have a very strong foundation Omnichannel distribution • True omnichannel distribution with own retail, e-commerce and wholesale • Accelerated e-commerce development through acquisition of REICH ONLINE SERVICES in 2017 • Already implemented new sales models such as live
Slide 8: We have a very strong foundation
Capital Markets Day 2021 7 We have a very strong foundation Growing business Strong quality of earnings • Used COVID crisis to prepare • No leverage for future • Stable and profitable business • Current figures show very • Increased gross margins in good momentum in all all brands over the last year
Slide 9: We are ready to enter the next stage of accelerated growth
Capital Markets Day 2021 8 We are ready to enter the next stage of accelerated growth Core building blocks of next stage: Accelerated Inorganic Implementation organic growth growth through of a growth through M&A activities platform significant to increase top to create centers investments in and bo
Slide 10: The Market
The Market Timo Schmidt-Eisenhart CEO
Slide 11: The underwear market has shown its resilience in the crisis and continues to grow
Capital Markets Day 2021 10 The underwear market has shown its resilience in the crisis and continues to grow Apparel & Underwear market development Underwear has shown a smaller drop Western Europe 2019–2025 [indexed] in the crisis and is forecasted to outgrow the general apparel market in the comi
Slide 12: Less seasonal in net sales during the year
Capital Markets Day 2021 11 Less seasonal in net sales during the year Seasonality CALIDA & AUBADE 2019 Our underwear and lingerie in % of total net sales business is significantly less seasonal than the fashion industry. 40% 35% 30% 25% 20% 15% 10% 5% 0% 1st quarter 2nd quarter 3rd quarter 4th quar
Slide 13: Underwear is perfect for digital sales
Capital Markets Day 2021 12 Underwear is perfect for digital sales E-Commerce return rate CALIDA GROUP 2020 25%-40% vs. fashion market 10%-14% 8%-10% CALIDA AUBADE Fashion Market Source: McKinsey
Slide 14: Also offline we see a very good momentum
Capital Markets Day 2021 13 Also offline we see a very good momentum Very resilient stationary retail Very high customer loyalty Very profitable business –3.0% >500k +25% 2020: CALIDA retail only In 2020 more than 500k CALIDA could improve the –3.0% vs. 2019 consumers are part of profitability of th
Slide 15: Yet the market is very fragmented with no clear regional or global leader
Capital Markets Day 2021 14 Yet the market is very fragmented with no clear regional or global leader Underwear market Western Europe market shares by brand in % (2020) 3.50 3.00 2.50 2.00 1.50 1.00 0.50 0.00 Source: Euromonitor
Slide 16: The market is changing. Heritage is no reason to survive.
The market is changing. Heritage is no reason to survive.
Slide 17: Sustainability is becoming essential for all brands as consumers demand more sustainable products
Capital Markets Day 2021 16 Sustainability is becoming essential for all brands as consumers demand more sustainable products How sustainability impacts shopping behaviors 80% 70% 75% 60% of all millennials would pay more for sustainable 50% products 40% 30% 20% 65% 10% Of all consumers in 0% emergi
Slide 18: We expect consolidation to happen in our market in the coming years
Capital Markets Day 2021 17 We expect the consolidation, which happened in other industries already, to happen in our market in the coming years as well Sportswear Under Armour Inc Asics Corp VF Corp Puma SE Decathlon SA adidas Group Nike Inc Source: Euromonitor
Slide 19: We will be an active player
We will be an active player
Slide 20: Leveraging our unique digital ecosystem
Leveraging our unique digital ecosystem with digital brands, own e-commerce and a multibrand platform
Slide 21: We will be the market consolidator building a portfolio of strong growth brands
We will be the market consolidator building a portfolio of strong growth brands
Slide 22: We have strong assets
Capital Markets Day 2021 21 We have strong assets High brand awareness State of the art Leader in in home countries e-commerce sustainability competence center In-house & close to Highly motivated Very healthy home production and team financial position distribution
Slide 23: We will leverage these assets to build a growth platform
We will leverage these assets to build a growth platform allowing us to onboard new brands faster and accelerate their growth further
Slide 24: The Ambition
. CALIDAGROUP The Ambition
Slide 25: We will be a leading powerhouse for premium on my skin products
We will be a leading powerhouse for premium on my skin products. For all consumers, for all times of the day.
Slide 26: Strategy 2026
Strategy 2026
Slide 27: Strategy 2026 priorities and enablers
Capital Markets Day 2021 26 Consumer Market Core brands Own the Platform consolidation growth distribution creation Consolidate the Accelerate the Control the brand Build a leveraged market by growth of by focusing platform model executing multiple our own brands on own distribution to drive synergi
Slide 28: Strategic Priorities and Objectives
Capital Markets Day 2021 27 Strategic Priorities and Objectives Strategic priorities Market Grow Own the Platform consolidation core brands distribution creation Objectives Acquire growth Increase market shares Expand brands to become major geographical player in underwear footprint market
Slide 29: Brand portfolio
Capital Markets Day 2021 28 Brand portfolio Brand NewCo Product Lingerie Underwear Furniture ‘On My Skin’ Position • No. 1 in France • No. 1 in Switzerland • No. 1 in France • Local hero • Top 5 in Germany • Top 3 in Germany Offering • Lingerie • Daywear • Outdoor furniture • Lingerie • Underwear •
Slide 30: We have identified three areas of interest for future acquisitions
Capital Markets Day 2021 29 We have identified three areas of interest for future acquisitions Sustainability Online pure players Activewear CAGR 2015–2019 CAGR 2015–2020 CAGR 2019–2025 8% 8% 17% 2% 1% -4% Apparel Activewear Total apparel Sustainable fashion Offline Online Source: Sustainability: Eu
Slide 31: Market consolidation: Brand portfolio strategy
Capital Markets Day 2021 30 Market consolidation: Brand portfolio strategy CALIDA, AUBADE and LAFUMA MOBILIER are the key pillars of the CALIDA GROUP, CALIDA GROUP operating on a shared platform. We will acquire new companies, matching the following criteria: NewCo • Large DTC & e-commerce share LAF
Slide 32: We have a significant financial fire power to finance our acquisitions
Capital Markets Day 2021 31 We have a significant financial fire power to finance our acquisitions 60 mCHF 41.5 mCHF p.m. EBITDA with Proceeds of multiple 2x + Net Cash + divestments EBITDA is expected to As of 30 June 2021 MMG sales process be >30 mCHF p.a. in all our is initiated and running plann
Slide 33: Strategic Priorities and Objectives
Capital Markets Day 2021 32 Strategic Priorities and Objectives Strategic priorities Market Grow Own the Platform consolidation core brands distribution creation Objectives Accelerate growth Further Rejuvenate consumer of CALIDA, AUBADE internationalize base and increase and LAFUMA MOBILIER brands r
Slide 34: The Group
CALIDAGROUP
Slide 35: We have started a significant investment program to accelerate brand heat and growth
Capital Markets Day 2021 34 We have started a significant investment program to accelerate brand heat and growth Key initiatives 30% additional investments • Brand heat • Digitalization • Internationalization • DTC 2.0 transformation (e.g. live shopping) 2021 2026 other OPEX OPEX in key initiatives
Slide 36: CALIDA GROUP keeps outperforming the market significantly
Capital Markets Day 2021 35 CALIDA GROUP keeps outperforming the market significantly Development CALIDA GROUP vs. Market [Germany, France, Switzerland; indexed] 130 125 120 115 110 105 100 95 90 2022 2023 2024 2025 CALIDA GROUP Market Source: Euromonitor; CALIDA GROUP modelled with 6% CAGR
Slide 37: To execute our strategy we need to:
Capital Markets Day 2021 36 To execute our strategy we need to: Being consumer Improve brand Address younger Sharpen product focused relevance target consumer offering In everything we do to By improving our To refresh our By focusing on enable the best brand marketing strategy brands and address he
Slide 38: Our brands
CALIDAGROUP
Slide 39: Alexandra Helbing, GM CALIDA
Alexandra Helbing GM CALIDA
Slide 40: Vision
Vision With unique quality born of genuine swissness we create the most natural feeling on your skin, to make every moment of life more comfortable. Quality in every moment.
Slide 41: CALIDA Product Categories
Capital Markets Day 2021 40 CALIDA Product Categories Daywear Loungewear Nightwear 50% of net sales 20% of net sales 30% of net sales
Slide 42: Target consumers – Communication focus
Capital Markets Day 2021 41 Target consumers – Communication focus Gen Y, 30-45 years • Our consumer is socially conscious, and wary of virtue signaling. They care as much about who is behind the brand as what the brand does. • They want transparent brands that contribute to the world beyond just th
Slide 43: Strategic key initiatives
Capital Markets Day 2021 42 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Intensify social media, Surprise with innovations Push sustainability campaigning/PR and collaborations initiatives «for a better activities and to wi
Slide 44: Strategic key initiatives: Brand heat
Capital Markets Day 2021 43 Strategic key initiatives Brand heat Leader in sustainable underwear – for a better word The most urgent challenge of our time is the shift to sustainable economics. Our commitment is to consider the impact of our products on all natural and human resources we use. This c
Slide 45: Collaboration with Viktor & Rolf
Increase Brand Heat Collaboration with Viktor & Rolf
Slide 46: CALIDA C Lab, Oberhausen, Germany
Increase Brand Heat CALIDA C Lab, Oberhausen, Germany
Slide 47: Strategic key initiatives
Capital Markets Day 2021 46 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Build a digital Create multi-experience Put data management, eco-system excellence for a hybrid customer dialogue, along the customer consumer retenti
Slide 48: Strategic key initiatives: Digitalization
Capital Markets Day 2021 47 Strategic key initiatives Digitalization From Omnichannel to multi-experience – Customer first In the last 4 years we have built fully-fledged omni- channel services, supported by the CALIDA GROUP’s e-commerce platform. Our full dedication is to: • Implement convenient an
Slide 49: CALIDA Live
ENJOY CALIDA LIVE Digitalization CALIDA Live
Slide 50: Strategic key initiatives
Capital Markets Day 2021 49 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Lift potentials Focus investments Explore China in the European on multi-channel and Japan key markets growth in Germany D2C and B2B and France
Slide 51: Strategic key initiatives: Internationalization
Capital Markets Day 2021 50 Strategic key initiatives Internationalization Increase market share in Germany & France Focusing the investments on Europe and neighboring markets where CALIDA already has a strong footprint and leverage the potential with the following measures: • Establish a highly pro
Slide 52: NATURE Trade fair/Salon International, Paris
Sustainability / 100% NATURE / SS22 Implemented in all categories Internationalization 100% Trade fair/Salon International, NATURE Paris, France
Slide 53: Characters born in Switzerland
CHARACTERS BORN IN SWITZERLAND fey
Slide 54: Philippe Bernaud, GM AUBADE
Philippe Bernaud GM AUBADE
Slide 55: Vision / Purpose
Vision / Purpose To make a woman self-confident, beautiful and seductive in a Parisian style every day. Through Aubade women will dare to express their seduction, free their desire and be themselves.
Slide 56: AUBADE Product Categories
Capital Markets Day 2021 55 AUBADE Product Categories Lingerie Nightwear Swimwear Menswear 91% of net sales 4% of net sales 4% of net sales 1% of net sales
Slide 57: Target consumers – Communication focus
Capital Markets Day 2021 56 Target consumers – Communication focus A woman between 30 to 40 years old active and accomplished woman who moves with the times. An elegant and sexy effortless woman, in harmony with herself who desires and loves to be desired A woman who is looking for refined and
Slide 58: Strategic key initiatives
Capital Markets Day 2021 57 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Pursue collaborations Intensify influencers, Push sustainability for a to innovate and recruit social media and PR better world and a new customers ac
Slide 59: Strategic key initiatives: Brand heat
Capital Markets Day 2021 58 Strategic key initiatives Brand heat The collaboration strategy is to find a partner with common values, offering the possibility to highlight our creativity and audacity. We support this with a strong push on social media. The aim of our collaborations is to: • Increase
Slide 60: Increase Brand Heat
Increase Brand Heat
Slide 61: Leonie Hanne, Likuna, Gitta Banko
Leonie Hanne Likuna Gitta Banko Post on Instagram & video on Tik tok Instagram & Instastories Instagram Digitalization AUBADE Instagram & Instastories
Slide 62: Strategic key initiatives
Capital Markets Day 2021 61 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Build a strong Strengthen data Offer seamless digital management, customer shopping experience eco system lifecycle to reinforce (omnichannel services
Slide 63: Strategic key initiatives: Digitalization
Capital Markets Day 2021 62 Strategic key initiatives Digitalization Digitalization gives us the ability to stay connected with our customers at all times. That also means that we set up a digital strategy where the consumer is at the heart. For a seamless shopping experience, we: • Offer customers
Slide 64: AUBADE digital ecosystem
Digitalization AUBADE digital ecosystem
Slide 65: Strategic key initiatives
Capital Markets Day 2021 64 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Focus investment on Intensify social media, Explore multichannel growth marketing activities USA & Canada DACH market to create international markets
Slide 66: Strategic key initiatives: Internationalization
Capital Markets Day 2021 65 Strategic key initiatives Internationalization Increase market share in DACH We focus our investments on the DACH market where Aubade is already well represented and has a strong leverage potential. • Focus investment on own e-commerce and marketplaces • Adjust product of
Slide 67: Windows Oberpollinger, Munich, Germany
Internationalization Windows Oberpollinger, Munich, Germany
Slide 68: #SpeakAubade
sz-vous Aubade | = #SpeakAubade
Slide 69: Arnaud du Mesnil, GM LAFUMA MOBILIER
Arnaud du Mesnil GM LAFUMA MOBILIER
Slide 70: Vision / Purpose
Vision / Purpose We enable people to feel well and relax in all moments of the day, by creating and manufacturing innovative and sustainable French outdoor furniture.
Slide 71: LAFUMA MOBILIER Product Categories
Capital Markets Day 2021 70 LAFUMA MOBILIER Product Categories Outdoor furniture Decoration & Accessory Replacement 92% of net sales 3% of net sales 5% of net sales
Slide 72: Target consumers – Communication focus
Capital Markets Day 2021 71 Target consumers – Communication focus Intergenerational brand, target 35–55 years • Our audience is socially conscious, looking for sobriety, quality and ethics. They focus and care about the origin and story of the product. • They have an affective relationship with our
Slide 73: Strategic key initiatives
Capital Markets Day 2021 72 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Be the outdoor Develop LAFUMA Create innovation furniture MOBILIER focused on market leader for as a consumer consumer wellbeing sustainability lifest
Slide 74: Strategic key initiatives: Brand heat
Capital Markets Day 2021 73 Strategic key initiatives Brand heat As a French eco-design manufacturer since 1954, producing 5-year warranty products, LAFUMA MOBILIER has a clear USP in sustainability. Now we have the ambition to be recognized as the market leader by : Extending product durability,
Slide 75: Bayanne Chaise Longue: expertise of Zero Gravity line
Increase Brand Heat Bayanne Chaise Longue: expertise of Zero Gravity line
Slide 76: Strategic key initiatives
Capital Markets Day 2021 75 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Build up a great Develop a loyalty Better know and digital experience all strategy fitting with understand our consumers’ along the consumer need need
Slide 77: Strategic key initiatives: Digitalization
Capital Markets Day 2021 76 Strategic key initiatives Digitalization We aim at creating the best digital experience among the outdoor furniture brands • Since the launch of the website in 2014, LAFUMA MOBILIER developed a solid customer base, feeding it through e-commerce business in season and deve
Slide 78: Strategic key initiatives
Capital Markets Day 2021 77 Strategic key initiatives Strategic key initiatives Increase Push Grow brand heat Digitalization internationally Measures Focus the brand Consolidate our Further develop development in solid market positions the USA Europe to leverage in DACH area on short flows from supp
Slide 79: Strategic key initiatives: Internationalization
Capital Markets Day 2021 78 Strategic key initiatives Internationalization More than 50% business is outside France, with a strong development since 5 years in the DACH area. Key target is to develop the market shares within the key accounts – garden centers and furniture independent stores, suppo
Slide 80: Slide 80
Slide 81: Strategic Priorities and Objectives
Capital Markets Day 2021 80 Strategic Priorities and Objectives Strategic priorities Market Grow Own the Platform consolidation core brands distribution creation Objectives Increase Group’s Continue to invest Further centralization share of controlled in our e-commerce hub to of services to distribu
Slide 82: We have a true omnichannel distribution
Capital Markets Day 2021 81 We have a true omnichannel distribution Wholesale E-commerce Consumer Outlet Retail Shop-in-shop
Slide 83: We will increase our share of controlled distribution to 70% until 2026
Capital Markets Day 2021 82 We will increase our share of controlled distribution to 70% until 2026 Key measures: Controlled distribution as % • Increase share of digital business even of total net sales further with focus of investments on digital 70% channels 56% • Continue to expand our proven sp
Slide 84: Strategic Priorities and Objectives
Capital Markets Day 2021 83 Strategic Priorities and Objectives Strategic priorities Market Grow Own the Platform consolidation core brands distribution creation Objectives Further expand Invest in shared Build leveraged our leveraged production IT platform e-commerce platform facilities for all CAL
Slide 85: Today our brands are fully separated apart from e-commerce
Capital Markets Day 2021 84 Today our brands are fully separated apart from e-commerce Commercial Commercial Commercial Production Production Production Logistics Logistics Logistics IT IT IT E-commerce competence center
Slide 86: In the future we will increase the leverage between our brands
Capital Markets Day 2021 85 In the future we will increase the leverage between our brands with the implementation of shared platforms Commercial Commercial Commercial Shared production hubs Regional logistic centers Shared IT infrastructure E-commerce competence center
Slide 87: Strengthening the synergies between our brands
Capital Markets Day 2021 86 Strengthening the synergies between our brands The execution of our strategy combined with the focus on the underwear segment, allows us to strengthen the synergies between our brands. The implementation of our platform model with various centers of excellence, allows us
Slide 88: Enablers and Objectives
Capital Markets Day 2021 87 Enablers and Objectives Enablers Digital Sustainability Talent excellence and teams Objectives Strengthen our Continue to invest Increase employer digital ecosystem and in state-of-the-art branding to leverage sustainability continue to attract for all brands innovations
Slide 89: Enablers – Digital excellence
Capital Markets Day 2021 88 Enablers – Digital excellence Strengthen IT foundation Strengthen digital knowledge Unified and scalable platform and system Investments in state-of-the-art Recruit top talents and strengthen Harmonize systems and build IT systems such as CRM, PIM or our center of excelle
Slide 90: Enablers – Talent & Teams / Sustainability
Capital Markets Day 2021 89 Enablers – Talent & Teams / Sustainability Talent & teams Sustainability • Increase investment in employer • We have a responsibility • All furniture from branding to continue to attract to act sustainable LAFUMA MOBILIER is top talent in the interest of long-lasting and
Slide 91: ESG
ESG Timo Schmidt-Eisenhart CEO
Slide 92: What we have achieved so far
Capital Markets Day 2021 91 What we have achieved so far Product life cycle Made in France Cradle to CALIDA GROUP Defined Group- assessment LAFUMA MOBILIER Cradle Shirt publishes wide reporting It’s more than twenty focuses on CALIDA its first Group- structure years since CALIDA manufacturing in int
Slide 93: Our focus areas
Capital Markets Day 2021 92 Our focus areas Governance: Product & Material: Environment: Employees: Communities Develop common Set-up a Reduce our direct Establish a fair Contribute to our values and setup a transparent end-to- environmental culture and local communities strong governance end value
Slide 94: Goals / KPIs – Until 2023 we commit to
Capital Markets Day 2021 93 Goals / KPIs – Until 2023 we commit to: 1. 2. 3. 4. 5. Enter the Introduce Establish a Enlarge the Continue UNGC – UN GRI – Global 360° view on circular to apply Global Reporting its Greenhouse economy various ESG Compact Initiative Gas emissions products range brand and
Slide 95: Outlook 2021 & Financial ambition 2026
Outlook 2021 & Financial ambition 2026 Sacha D. Gerber CFO
Slide 96: We have focused our portfolio in the past years on underwear & lingerie
Capital Markets Day 2021 95 We have focused our portfolio in the past years on underwear & lingerie 2016 2020 Underwear & lingerie share: 51% Acquisitions Underwear & lingerie share: 82% Underwear Underwear and Lingerie and Lingerie Outdoor Outdoor furniture furniture Outdoor Divestments apparel Sur
Slide 97: Outlook 2021: We will achieve an EBIT margin of 8% already in 2021
Capital Markets Day 2021 96 Outlook 2021: We will achieve an EBIT margin of 8% already in 2021 FY 2020 FY 2020 Outlook 2021 incl. MMG excl. MMG excl. MMG* Net Sales 332.7 mCHF 248.9 mCHF Approx. 285 mCHF FX adj growth 15% EBIT margin 3.3% 6.5% Approx. 8.0% % of Net Sales *fx rates 2020 @EUR 1.0702
Slide 98: Execution of Accelerate 2026 leads to ambitious financial targets
Capital Markets Day 2021 97 Execution of Accelerate 2026 leads to ambitious financial targets Today – Execution Outlook 2021 Financial ambition 2026 2021 2022 2023 2024 2025 2026
Slide 99: Topline ambition 2026
Capital Markets Day 2021 98 Topline ambition 2026 Organic growth Digital business Controlled CAGR of total net sales distribution share 2015–2019: 2019: 2019: 2.3% 22% 50% 2021-2026: 2026: 2026: 4%–6% 50% 70%
Slide 100: Our growth leads to a well balanced portfolio composition
Capital Markets Day 2021 99 Our growth leads to a well balanced portfolio composition 2019 2026 3% 5% Dependency on CALIDA 17% 19% CALIDA will be reduced AUBADE due to 4%–6% CAGR* 51% accelerated 56% LAFUMA growth of 24% MOBILIER 25% AUBADE and OnMySkin & others LAFUMA MOBILIER. Organic growth / *CA
Slide 101: We will focus our growth activities mainly on Germany
Capital Markets Day 2021 100 We will focus our growth activities mainly on Germany 2019 2026 17% 24% 31% 35% Germany International 4%–6% France expansion CAGR* Switzerland reduces market 24% 18% RoW dependencies. 28% 23% Organic growth / *CAGR 2021–2026
Slide 102: In 2026 we will realize 50% of our sales through digital channels
Capital Markets Day 2021 101 In 2026 we will realize 50% of our sales through digital channels 2019 2026 22% The channel mix is changing Digital significantly in 10%–12% 50% 50% the next years. CAGR* Other channels Digital business will increase in 78% relevance. Organic growth / *CAGR digital chann
Slide 103: Profitability projection 2026
Profitability projection 2026
Slide 104: We will increase our EBIT margin to double digit by 2026
Capital Markets Day 2021 103 We will increase our EBIT margin to double digit by 2026 EBIT-Margin development CALIDA GROUP 12% 10% 10% 10% 8% 8% 8% 6% 5%* 4% 2% 0% 2016 2021 2026 *incl. MMG
Slide 105: Dividend guideline
CALIDAGROUP Dividend guideline
Slide 106: New dividend guideline with >50% payout of normalized free cash flow
Capital Markets Day 2021 105 New dividend guideline with >50% payout of normalized free cash flow and yearly increase Free Cash Flow At least 50% of normalized free cash flow will be paid as dividend. [illustrative] Dividend per share Dividend Free Average 50% 50% Cash flow Investment in CHF 0.80 pr
Slide 107: We have several key pillars to create shareholder value and drive TSR
Capital Markets Day 2021 106 We have several key pillars to create shareholder value and drive TSR Dividend yield >50% Dividend from FCF Cost efficiency through platform Leads to higher EBIT margin Gross Margin expansion Value Creation Through volume and channel mix Organic growth 4%–6% sales growth
Slide 108: Closing
Closing Timo Schmidt-Eisenhart CEO
Slide 109: Strategy 2026 summary
Capital Markets Day 2021 108 Consumer Market Core brands Own the Platform consolidation growth distribution creation Consolidate the Accelerate the Control the brand Build a leveraged market by growth of by focusing platform model executing multiple our own brands on own distribution to drive synerg
Slide 110: Financial growth ends up in attractive shareholder returns
Capital Markets Day 2021 109 Financial growth ends up in attractive shareholder returns What Financial Ambition 2026 Dividend guideline Organic Growth CAGR >50% looks like 4%–6% pay-out of Digital sales FCF 50% Year EBIT Margin on Year 10% increase
Slide 111: Puts the consumer at the center
Capital Markets Day 2021 110 Puts the Brings a new era Will benefit consumer at of growth and our shareholders the center will push the through of all CALIDA GROUP to increased our activities a leading player shareholder in the underwear returns market
Slide 112: Thank you
CALIDAGROUP