Slide 1: JSDA Overview ICR 2012
JSDA Overview ICR 2012
Slide 2: Safe Harbor Disclosure
Safe Harbor Disclosure Certain statements in this presentation are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all passages containing words such as "aims," "anticipates," "becoming," "believes," "continu
Slide 3: Strong Fundamentals, Proven Management Team, Born 1996 Reborn 2011
•STRONG FUNDAMENTALS •PROVEN MANAGEMENT TEAM •ALL THE FUN AND REFRESHMENT THAT’S CLASSICALLY JONES! BORN 1996, REBORN 2011
Slide 4: Jones Soda
Jones Soda Unique, Authentic Flavors Bright Colors That POP Off the Shelf Sweetened with Pure Cane Sugar NO HFCS Patented Photo Label Process JONES Speaks to Youth, Age 12-25. No Other Premium Soda Connects With Youth Like JONES. Unique Ability to Customize and Localize Programs
Slide 5: 2011 Update
2011 Update Reversed three-year revenue slide Overall Q4 revenue increased 9% to $3.4 million* Drove North American core brand’s revenue increases of 12% FY and 16 % in Q4* Built distribution network to cover multiple channels of trade and covering the great majority of the US population bas
Slide 6: Turnaround Strategic Imperatives
1. Growing our core business - 12 oz Cane Soda 2. Participating at a high-level in 2 to 3 other product lines that are in high- growth categories 3. Building a great management team 4. Establish stable financials with a profit plan designed to increase long- term sustained shareholder value Turnarou
Slide 7: US Distributor Coverage Improvement
1035 1425 2148 0 500 1000 1500 2000 2500 Apr 2010 Dec 2010 Dec 2011 Counties US Distributor Coverage Improvement Turnaround Imperative #1 Grow Core Soda • On quarterly calls and investor presentations JONES has used “counties of coverage” as our metric for US distribution growth • Counties with cove
Slide 8: US Distributor Coverage as of April 2010
West Virginia Washington Oregon California Nevada Idaho Montana Wyoming Utah Colorado Kansas Oklahoma Missouri Arkansas Louisiana Mississippi Alabama Georgia Florida Tennessee Kentucky Virginia MD DE North Carolina South Carolina Texas New Mexico Arizona Nebraska Iowa South Dakota North Dakota Minne
Slide 9: US Distributor Coverage as of December 2010
West Virginia Washington Oregon California Nevada Idaho Montana Wyoming Utah Colorado Kansas Oklahoma Missouri Arkansas Louisiana Mississippi Alabama Georgia Florida Tennessee Kentucky Virginia MD DE North Carolina South Carolina Texas New Mexico Arizona Nebraska Iowa South Dakota North Dakota Minne
Slide 10: US Distributor Coverage as of December 2011
West Virginia Washington Oregon California Nevada Idaho Montana Wyoming Utah Colorado Kansas Oklahoma Missouri Arkansas Louisiana Mississippi Alabama Georgia Florida Tennessee Kentucky Virginia MD DE North Carolina South Carolina Texas New Mexico Arizona Nebraska Iowa South Dakota North Dakota Minne
Slide 11: Velocity Leadership From JONES Soda
Source: AC Nielsen: Total Food Sales Per Point of Distribution, 13 Weeks Ending 26-Nov-2011 187,446 163,063 142,614 129,018 79,559 60,414 55,251 39,531 - 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 Jones Stewarts Boylans H Weinhard Reeds Virgil T Kemper IBC Velocity L
Slide 12: Growth At Retail Is Outpacing The Category
Source: AC Nielsen: Total FDM $ Sales , 13 Weeks Ending 9/3/11 Top 4-Pack SKUs are showing big improvements vs. YAG on dollar sales Growth At Retail Is Outpacing The Category -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% U Chg vs YAG Ac tu al = + 40 8 % Ac tu al = + 20 7 %
Slide 13: New Chain Customer Authorizations In North America
– Ralphs: 2011 – Kroger: 2011 two additional divisions – Big Y: 2011 – Gristedes: 2011 – Price Chopper: 2011 – Publix - Georgia: 2011 – Winn Dixie Louisianna: 2011 – Piggly Wiggly: 2011 – US Military Commissaries – 2011 – Starbucks (Canada) – 2011 – WalMart (Canada) - 2011 New Chain Customer Authori
Slide 14: Core Case Sales Growth - Now Total Case Growth
-60% -40% -20% 0% 20% 40% 60% % Growth vs. YAG August, September, October, November and December are the first five consecutive growth months the company has had in a very long time. Total Case volume up 24% for the 5-Month period Core Case Sales Growth - Now Total Case Growth
Slide 15: Out With The Old: Improved Branding and Price Package Planning
OUT WITH THE OLD… Improved Branding and Price Package Planning
Slide 16: In With The New: Improved Branding and Price Package Planning
IN WITH THE NEW Improved Branding and Price Package Planning Turnaround Imperative #1 Grow Core Soda
Slide 17: Improved Branding and Price Package Planning
• Premium Look and Feel Same Style as Our Classic Glass • Value proposition for consumers • Alternative Occasion Consumption • Parks, Pools, Beach • Flavors in Ranking Order: • 1. Cream Soda • 2. Cola • 3. Berry Lemonade • 4. Root Beer • 5. Strawberry Lime • 6. Zilch Black Cherry Improved Branding a
Slide 18: New JONES 16oz Cans
NEW JONES 16oz CANS • Tremendous channel upside as JONES today enjoys virtually zero Convenience and Gas channel distribution • 360 degree big bold shelf presence • Eye catching consumer submitted photos maintain classic JONES branding • Velocity priced at $1.29 every day Improved Branding and Price
Slide 19: Value Creation
Value Creation Leverage Soda to Build National Distribution Leverage JONES Soda’s sales leadership in current distribution to build out national footprint that can handle a larger product portfolio Gain Fair-share of ACV With distribution growth take fair-share of the premium category. Dollar share
Slide 20: Projecting Our Fair Share Of Distribution
Projecting Our “Fair Share” Of Distribution Jones’ growing distribution network provides access to these channel retailers. Jones’ sell-through rates create interest from the retail decision makers. 0% 10% 20% 30% 40% 50% 60% 70% US Food $2MM and above - 4 packs US Food $2MM and above - Singles US C
Slide 21: If We're Successful The Size Of The Prize Is +$100MM
If We’re Successful The Size Of The Prize Is +$100MM We believe the opportunity of meeting our channel penetration goals is greater than +$110MM in revenue by year end 2016. Canada US $- $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 $100,
Slide 22: JSDA – Jones Soda Co.
JSDA – Jones Soda Co. • A Great Brand • Growing Distribution • New Management Team • Classic CPG Upside