Jones Soda Co · CSE:JSDA
Jones Soda — Investor Presentation (May 2024)
16 slides from Jones Soda's investor presentation, May 30, 2024
Slide 1: Jones Investor Presentation May 2024
Slide 2: Safe Harbor
SAFE HARBOR This document contains forward-looking statements as defined in the Private Securities Reform Act of 1995 and applicable Canadian securities rules and regulations. We base these forward-looking statements on our expectations and projections about future events, which we derive from the i
Slide 3: Our New Journey
OUR NEW JOURNEY Jones was founded in 1996 and has a strong brand awareness and heritage. Since a high of 2009 the company lost its wa! due to poor management and lack of innovation. Turn around began in 2021 with new leadership to stem the bleeding, improve margins and start the journey to break eve
Slide 4: Vision: The Bevolution
VISION THE BEVOLUTION We expect by the close of 2027, Jones will have evolved from a soda company with a rebellious edge to a Beverage Company with an Independent spirit using Innovation to drive portfolio and channel expansion to become a beloved household staple with best taste guaranteed. JONES B
Slide 5: Key Jones Strategies
KEY JONES STRATEGIES T— @ Harness the Power of the JONES Brand. (© wears roser Ih cur cateveries and proces Take Back the Streets Lit the "Next JONES Generation”. © Fest Fotiow in innovative Beverages =| Know our Customers and Consumer through Data & insights Growth to Hyper Growth Increase Marketin
Slide 6: Agile Fast Follower Strategy
AGILE FAST FOLLOWER STRATEGY Jones is breaking out of the 12oz glass craft soda business. We are building a diversified portfolio of Jones branded beverages that drive brand switching into “new-to-Jones” categories. We offer best tasting beverages that consumers want in formats that meet their bever
Slide 7: Q1 Performance 15-Year High
@1 PERFORMANCE 15 YR HIGH {QI Net Revenue and Gross Profit Since 2009, JONES 21.Gross Profit Margin Since 2009
Slide 8: JSDA Stock Performance
JSDA STOCK PERFORMANCE + The change in vision and recent. performance improvements in revenue and margin, have been rewarded by the capital market. + @2 expectations are high, and we believe profitability is on the near horizon. We believe 2024 will be profitable as the company improves margins and
Slide 9: Market Opportunity
MARKET OPPORTUNITY + The Beverage industry in the US is valued at $448 billion with soft drinks representing $298 billion.” + Coke, Pepsi and Keurig Dr Pepper dominate the category, with innovation and growth being delivered by start up brands that are readily acquired by the Big 3. + We believe Hea
Slide 10: The New Jones Team
THE NEW JONES TEAM David Knight, ceo CPG and Beverage n with 28 Years at Jerry Goldner, cco Kel 199's, Nestle, Ol/Saxco, Scout, Stryv Victor Petrone, cco Polermo Foods, Prince Hospitality, National Beverage Eric Bittner, coo ever Tree, Keurig Dr Pepper, PepsiCo Peter Vogt, cuo ik Tok, Visa, Splunk,
Slide 11: 2024 Jones Innovation: From One Category to Nine Categories
Slide 12: Can't Wait to Try
CAN’T WAIT TO TRY Proven to drive consideration and trial, Jones is leveraging our legacy brand to infuse this growing category with a fresh attitude and indulgent taste. The ones Brand has strona concept appeal nth ry, especially amongst grocery
Slide 13: Jones Playground
Slide 14: Executive Summary
EXECUTIVE SUMMARY We believe JONES is entering hypergrowth under the new management team driving innovation and channel development. New strategy is performing with highest Q1 revenue and margin in 15 years. We are seeking strategic capital investment partners to secure this exciting growth. JONES w
Slide 15: Thanks
ee at : ¢ A y, = THANKS ~~ np Z PY : ee ys a
Slide 16: Jones contact details
ONES David Knight, CEO davidk@jonessoda.com +1 408-410 4396 JONES