Shimamura Co., Ltd. · TSE:8227
Shimamura — Q2 FY2/27 Earnings Presentation
31 slides from Shimamura's earnings presentation, Sep 29, 2026
Slide 1: Q2 Financial Results
FY2/27 SHIMAMURA Co., Ltd. Q2 Financial Results September 29, 2026 1 * The image was generated using generative AI.
Slide 2: Contents
Contents １ Q2 FY2/27 Summary P 3 ２ Initiatives by Business P10 ３ ESG Initiatives P26 ４ Consolidated Business Forecasts P29 for FY2/27 2
Slide 3: Q2 FY2/27 Summary (Consolidated)
Q2 FY2/27 Summary (Consolidated) Net sales Gross profit (Million yen) (Million yen) Gross profit 357,260 343,577 Gross profit margin 124,863 330,595 119,788 316,838 109,225 114,106 301,348 103,733 35.0% 34.9% 34.4% 34.5% 34.5% Aug. 2022 Aug. 2023 Aug. 2024 Aug. 2025 Aug. 2026 Aug. 2022 Aug. 2023 Aug
Slide 4: Consolidated Results: Income Statement
Consolidated Results: Income Statement Record highs achieved in net sales and all profit categories. SG&A expense ratio: 25.8% (down 0.1 pt YoY), generally controlled in line with the plan. (Million yen/%) Ratio to Ratio to Q2 FY2/27 YoY Q2 FY2/26 YoY sales sales Net sales 357,260 100.0 104.0 343,57
Slide 5: Consolidated Results: SG&A Expenses
Consolidated Results: SG&A Expenses Salary: Up 5.4% YoY due to wage increases. Advertising expenses: Down 6.9% YoY due to the promotion of digital marketing and the in-house production of content. (Million yen/%) Q2 FY2/27 Ratio to sales YoY Q2 FY2/26 Ratio to sales YoY Salary 41,955 11.7 105.4 39,8
Slide 6: Consolidated Results: Balance Sheets
Consolidated Results: Balance Sheets Assets: Current assets decreased 16.1% due to share repurchases and growth investments. Non-current assets increased 25.4% due mainly to land purchases. (Million yen/%) End-Aug 2026 Composition ratio YoY End-Aug 2025 Composition ratio Current assets 315,939 54.8
Slide 7: Sales by Business
Sales by Business Net sales exceeded the previous year's levels across all businesses in Japan and overseas. Domestic net sales increased 3.8% YoY, driven by the evolution of PB and JB products, an expanded lineup of character products, and more diverse promotional methods. (Million yen/%) Ratio to
Slide 8: Gross Profit, Price Reduction, Inventory YoY
Gross Profit, Price Reduction, Inventory YoY Gross profit: Gross profit increased YoY in all three businesses. The gross profit margin declined YoY in the Birthday business due to weak summer apparel sales.. Markdowns: Markdowns increased YoY in the Birthday business due to weak sales of summer oute
Slide 9: Same-store Sales, Customer Traffic, and Average Spending per Customer
Same-store Sales, Customer Traffic, and Average Spending per Customer (YoY) Same-store Sales: Exceeded the previous year's levels in the Shimamura and Avail businesses. Customer Traffic: Exceeded the previous year's levels in all three businesses. Price per Item: Fell below the previous year's level
Slide 10: 2. Initiatives by Business
2. Initiatives by Business 10
Slide 11: Shimamura Business (1)
Shimamura Business (1) Strengthening Product Appeal and Sales Capabilities Launched "Shima Voice," an initiative to incorporate customer feedback into Evolution of our PB CLOSSHI and CLOSSHI PREMIUM products ■YoY change in FIBER DRY series sales ■YoY change in PB sales Up 2.1 ％ Up 2.8 ％ 11
Slide 12: Shimamura Business (2)
Shimamura Business (2) Strengthening Product Appeal and Sales Capabilities Popular Character Promotions and Original Product Development ■ YoY change in character product sales Up 13.4 ％ 12
Slide 13: Shimamura Business (3)
Shimamura Business (3) Strengthening Product Appeal and Sales Capabilities Growth in App Membership Promotion of Personalized Marketing (Email Newsletters) ■ Number of members (cumulative) ■Email newsletter open rate ■ Number of store visits by email newsletter openers ■ Purchase rate among email ne
Slide 14: Shimamura Business (4)
Shimamura Business (4) Strengthening Product Appeal and Sales Capabilities Held a new product presentation Promoted "Iki-Iki Lab" recovery loungewear Set up a product display area at the head office 14
Slide 15: Avail Business (1)
Avail Business (1) Strengthening Product Appeal and Sales Capabilities Strengthened trend-driven product proposals centered on JB Strengthened character-related initiatives ■YoY change in JB sales ■JB ratio ■YoY change in character product sales Up 4.5 ％ Up 39.9 ％ Up 14.6 ％ ⓒ 2026 SANRIO CO., LTD. 1
Slide 16: Avail Business (2)
Avail Business (2) Strengthening Product Appeal and Sales Capabilities Increased net sales through enhanced promotional activities Improved in-store VMD ■YoY change in sales ■Customer Traffic YoY Up 7.5 ％ Up 9.8 ％ 16
Slide 17: Birthday Business (1)
Birthday Business (1) Strengthening Product Appeal and Sales Capabilities Strengthened character-related Enhanced PB product lineup Expanded DAILY LINE and &mignon initiatives ■YoY change in PB sales Up 21.8 ％ 17
Slide 18: Birthday Business (2)
Birthday Business (2) Strengthening Product Appeal and Sales Capabilities Strengthened in-store customer Nicole Fujita appointed as brand ambassador Strengthened e-commerce service 18
Slide 19: Chambre Business
Chambre Business Strengthening Product Appeal and Sales Capabilities ■YoY change in sales ■YoY change in customer Traffic ■YoY change in JB sales ■YoY change in character product sales Up 19.5 ％ Up 24.5 ％ Up 5.8 ％ Up 68.6 ％ Expanded lineup of character Evolution of JB Strengthened gift offerings Ini
Slide 20: Si meng le Business
Si meng le Business Strengthening Product Appeal and Sales Capabilities ■YoY change in sales Expanded lineup of products planned in Japan Opened pop-up stores in department stores Up 19.1 ％ ■YoY change in customer traffic Up 13.5 ％ Promotional activities featuring popular influencers Enhanced brand
Slide 21: E-Commerce Business
E-Commerce Business H1 Results ■ Net sales ■YoY changes in sales ■ Store pickup ratio 11 billion yen Up 26.0 ％ 87.2 ％ E-commerce Sales by Business Launched “Shima-pocha Marche,” an online store specializing in plus-size apparel for women Business YoY Shimamura Up 0％ Avail Up 0％ Birthday Up 0％ Chambr
Slide 22: Expansion of Store Openings and Renovations (Japan)
Expansion of Store Openings and Renovations (Japan) Expansion of Store Openings ■Store Openings in H2 (All Businesses) ■Store Renovations in H2 (All Businesses) 55 stores 31 stores Seiyu Machida Store, Machida City Tenjin Nishi-dori Store, Fukuoka Store Openings in SUMMIT Supermarkets City (FY2027)
Slide 23: Launch of the KYOTO Store Project
Launch of the KYOTO Store Project Joint Initiative across Businesses — Flagship Store Development — Opening of pop-up stores ahead of the flagship Acquisition of land for flagship store development and further enhancement of brand awareness store opening ・Address: Shijo-Kawaramachi, Kyoto City ・Aver
Slide 24: Overseas Business Initiatives
Overseas Business Initiatives Initiatives to enhance brand awareness Opened a pop-up store in Pattaya, a popular resort destination Exhibited at "NIPPON HAKU 2026," a comprehensive Japanese exhibition 24
Slide 25: Expansion of Tax-Free Stores
Expansion of Tax-Free Stores Expansion of Stores Offering Tax-Free Shopping and Its Impact Tax-Free Store Customer Traffic by Country and Future Initiatives Top Countries/Regions by Customer Traffic China Taiwan South Korea H2 Initiatives Number of Stores Offering Tax-Free Shopping Expansion to All
Slide 26: 4. ESG Initiatives
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Slide 27: ESG Initiatives (1)
ESG Initiatives (1) Growing Adoption of "Shima-Sapo" Mobile Sales and Shopping Tours Number of Mobile Sales Events Conducted Progress of "Shima-Sapo" Mobile Sales H1 FY2025 H1 FY2026 110 268 Number of Shopping Tours Conducted Shopping Tours H1 FY2025 H1 FY2026 101 151 27
Slide 28: ESG Initiatives (2)
ESG Initiatives (2) Results for the Ratio of Women in Management Positions and Employment Rate Recycling Results of Persons with Disabilities Ratio of Women in Management Positions Employment Rate of Persons with Disabilities Improved Clothing Collection Methods and Expanded Number of Participating
Slide 29: 5. Consolidated Business Forecasts for FY2/27
5. Consolidated Business Forecasts for FY2/27 29
Slide 30: Consolidated Business Forecasts for FY2/27
Consolidated Business Forecasts for FY2/27 ■ Net sales: Expected to increase by 4.2% YoY / Operating income: Expected to increase by 8.7% YoY ■ SG&A expenses: Expected to increase by 3.0% YoY. Personnel expenses are expected to increase by 4.2% YoY. Expenses for consumables and display fixtures are
Slide 31: Information Disclosure
Information Disclosure Financial Results Materials (Disclosed on the corporate website) ▽ Financial Results Briefing Materials (with comments): Tuesday, September 29 ▽ Financial Results (Summary of Question and Answer Session): Thursday, October 1 ▽ Financial Results Briefing (English): Thursday, Oc