Shimamura Co., Ltd. · TSE:8227
Shimamura — Q1 FY2/27 Earnings Presentation
22 slides from Shimamura's earnings presentation, Jun 29, 2026
Slide 1: Q1 Financial Results
FY2/27 SHIMAMURA Co., Ltd. Q1 Financial Results June 29, 2026 1
Slide 2: Contents
Contents １ Q1 FY2/27 Summary P 3 ２ Initiatives by Business P10 ３ Consolidated Business Forecasts P21 for FY2/27 2
Slide 3: Q1 FY2/27 Summary (Consolidated)
Q1 FY2/27 Summary (Consolidated) Net sales Gross profit (Million yen) Gross profit (Million yen) 181,663 Gross margin 63,496 164,466 168,369 58,831 55,969 157,105 53,691 149,319 51,649 34.9% 35.0% 34.6% 34.2% 34.0% Q1 FY2/23 Q1 FY2/24 Q1 FY2/25 Q1 FY2/26 Q1 FY2/27 Q1 FY2/23 Q1 FY2/24 Q1 FY2/25 Q1 FY
Slide 4: Consolidated Results: Income Statement
Consolidated Results: Income Statement Net sales and all profit figures reached record highs. The SG&A ratio was 25.3% (down -0.7 percentage points YoY), and was broadly controlled in line with our plan. (Million yen/%) Ratio to Ratio to Q1 FY2/27 YoY Q1 FY2/26 YoY sales sales Net sales 181,663 100.
Slide 5: Consolidated Results: SG&A Expenses
Consolidated Results: SG&A Expenses Salaries: Increased by 5.8% year on year due to wage hikes. Advertising expenses: Decreased by 7.5% YoY, due to the promotion of digital marketing and the in-house production of content. (Million yen/%) Q1 FY2/27 Ratio to sales YoY Q1 FY2/26 Ratio to sales YoY Sal
Slide 6: Consolidated Results: Balance Sheets
Consolidated Results: Balance Sheets Assets: Cash and deposits, accounts receivable, and marketable securities decreased 18.7% YoY. Liabilities: Accounts payable increased 6.8% YoY. (Million yen/%) End-May 2026 Composition ratio YoY End-May 2025 Composition ratio Current assets 329,795 57.2 85.7 384
Slide 7: Sales by Business
Sales by Business Net sales exceeded the previous year's level across all business segments in Japan and overseas. Domestic net sales increased 7.7% YoY, driven by enhancements to private-brand (PB) products, expanded character projects, the development of hit products, and diversified sales promoti
Slide 8: Gross Profit, Price Reduction, Inventory YoY
Gross Profit, Price Reduction, Inventory YoY Gross profit: All three businesses exceeded the previous year’s gross profit in absolute terms. However, the gross profit margin fell below last year’s level in the Shimamura and Birthday businesses due to an increase in markdowns. Markdowns: In the Shima
Slide 9: Same-store Sales, Customer Traffic, and Average Spending per Customer (YoY)
Same-store Sales, Customer Traffic, and Average Spending per Customer (YoY) Same-store sales and customer traffic: Exceeded the previous year's level across all three business segments. Price per item: Due to strong sales of lower-priced character goods, the average price per item declined year on y
Slide 10: Shimamura Business (1)
Shimamura Business (1) Strengthening Product Appeal Expansion of the FIBER DRY series and further enhancement of PB brands “CLOSSHI” and “CLOSSHI PREMIUM” Development of hit products ■ YoY change in FIBER DRY series sales ■ YoY change in PB sales ■ PB product proportion +14.5 % +7.2 % 24.8 % Cumulat
Slide 11: Shimamura Business (2)
Shimamura Business (2) Strengthening Sales Capabilities Introduction of dedicated fixtures Promotion of trending character products ■ YoY change in character products sales +22.1 % Initiatives for the new store layout ⓒ 2026 SANRIO CO., TD. ⓒ 2026 SANRIO CO., LTD. 11
Slide 12: Shimamura Business (3)
Shimamura Business (3) Strengthening Sales Capabilities Promotion of Personalized Marketing (E-mail Newsletters) ■ Email newsletter open rate ■ Store visit count of email newsletter openers ■ Purchase conversion rate 53.7% 2.14 million people 19.3% Motivational products Character products 12
Slide 13: Avail Business (1)
Avail Business (1) Strengthening Product Appeal and Sales Capabilities Promotion of trend-driven merchandising centered on JB products Enhancement of character projects ■ YoY change in JB sales ■ YoY change in JB ratio ■ YoY change in character products sales +7.9 % 41.7 % +13.9 % Expansion of produ
Slide 14: Avail Business (2)
Avail Business (2) Strengthening Product Appeal and Sales Capabilities Increasing net sales through enhanced sales promotion activities New initiatives (Live Commerce) ■ YoY change in net sales ■ YoY change in customer traffic +9.6 % +13.3 % Further expansion of the e-commerce website ⓒ 2026 SANRIO
Slide 15: Birthday Business (1)
Birthday Business (1) Strengthening Product Appeal and Sales Capabilities Expansion of PB product assortment Enhancement of brand collaboration initiatives ■ YoY change in PB sales +27.6 % Strong performance of JB brand “futafuta DAILY LINE” 15
Slide 16: Birthday Business (2)
Birthday Business (2) Strengthening Product Appeal and Sales Capabilities Strengthening e-commerce Challenging new sales method operations Strengthening in-store customer support systems Implementation of bundle sales Creating sales opportunities promotions through parent-child coordinated outfits 1
Slide 17: E-Commerce Business
E-Commerce Business Q1 Results ■ Net sales ■ YoY change in net sales ■ Store pickup ratio 53.0 billion yen +30.0 % 88.3 % E-commerce performance Implementation of cross-business initiatives Expansion of “Shimasapo Chottoku by business bin” Delivery Service Business YoY Shimamura +18.3% Avail + 36.3%
Slide 18: Opening of Pop-up Stores (1)
Opening of Pop-up Stores (1) Opening Stores in Station Facilities Koiwa Station Omiya Station Product Categories: Product Categories: Children’s apparel (Shimamura and Birthday businesses) Children’s apparel, FIBER DRY innerwear (women's), and knickknacks (Shimamura, Birthday, and Chambre businesses
Slide 19: Opening of Pop-up Stores (2)
Opening of Pop-up Stores (2) Avail Birthday Asakusabashi / Sapporo Pacifico Yokohama Advance sales of products developed in collaboration Sales of JB brands “&mignon” and “futafuta DAILY with la farfa models LINE” 19
Slide 20: Expansion of Duty-Free Store Coverage
Expansion of Duty-Free Store Coverage Sales increase through tax-free store expansion and further enhancement of brand awareness Tax-free stores:FY2025 sales results Expansion of stores handling Opening a booth at theTaipei Tourism these products Exposition YoY Business (compared to non- participati
Slide 21: Consolidated Business Forecasts for FY2/27
Consolidated Business Forecasts for FY2/27 ■ Net sales: Expected to increase by 4.2% YoY / Operating income: Expected to increase by 8.7% YoY ■ SG&A expenses: Expected to increase by 3.0% YoY. Personnel expenses are expected to increase by 4.2% YoY. Expenses for consumables and display fixtures are
Slide 22: Information Disclosure
Information Disclosure Financial Results Materials (Disclosed on the corporate website) ▽ Financial Results Briefing Materials (with comments): Tuesday, June 30 ▽ Financial Results (Summary of Question and Answer Session): Wednesday, July 1 ▽ Financial Results Briefing (English): Thursday, July 2 Ca