Hakuhodo Dy Holdings Incorporated · TSE:2433
Hakuhodo Dy — FY2011 Earnings Presentation
34 slides from Hakuhodo Dy's earnings presentation, May 14, 2012
Slide 1: Consolidated Financial Highlights Fiscal Year Ended March 31, 2012 (FY2011)
Consolidated Financial Highlights Fiscal Year Ended March 31, 2012 (FY2011) 2012．05．14
Slide 2: Cautionary statement concerning forward-looking statements, Note concerning audits
Cautionary statement concerning forward-looking statements, Note concerning audits This presentation includes forward-looking statements concerning forecasts of operating results, business plans and policies, management strategies, goals, plans, numbers involving the future, views and evaluations of
Slide 3: Consolidated Financial Highlights for FY 2011
Consolidated Financial Highlights for FY 2011 May 14, 2012 Consolidated Financial highlights Total of FY2011 2
Slide 4: Consolidated Financial Highlights (1)
Consolidated Financial Highlights（1） Billings Recovery x Improved Profitability = ¥19.8 Billion in Operating Income ◎ Billings: ￥978.3 billion, up 4.5% year on year (first half -0.7% YoY, second half+9.0% YoY) Higher billings largely atop advertising market recovery, vigorous proposals to key client
Slide 5: Consolidated Financial Highlights (2)
Consolidated Financial Highlights（2） (Millions of yen) １Ｈ of YoY comparisons ２Ｈ of YoY comparisons Total YoY comparisons FY2010 FY2011 Change (%) FY2010 FY2011 Change (%) FY2010 FY2011 Change (%) Billings 434,132 430,994 (3,138) -0.7% 502,344 547,327 44,983 9.0% 936,476 978,321 41,844 4.5% Revenue 7
Slide 6: Consolidated Financial Highlights (3)
Consolidated Financial Highlights（3） (Millions of yen) １Ｑ of YoY comparisons ２Ｑ of YoY comparisons ３Ｑ of YoY comparisons ４Ｑ of YoY comparisons Total YoY comparisons FY2011 Change (%) FY2011 Change (%) FY2011 Change (%) FY2011 Change (%) FY2011 Change (%) Billings 199,286 13,111 -6.2% 231,708 9,973 4
Slide 7: Consolidated Financial Highlights (4)
Consolidated Financial Highlights（4） Difference between business results and original forecasts as of May 12, 2011, and most recent forecasts as of February 7, 2012 (Millions of yen) (Millions of yen) Full year Full year Original Change from Original Change from forecasts previous forecasts forecast
Slide 8: Billings by Industry (1)
Billings by Industry（1） (Millions of yen) (Millions of yen) 115,521 Beverages/Cigarettes/Luxury foods Total of 110,635 Y o Y comparisons 94,919 FY'11 FY'11 Information/Communications 97,409 Amount Change % Share 107,518 Automobiles/Related products 97,182 Beverages/Cigarettes/Luxury foods 115,521 4,
Slide 9: Billings by Industry (2)
Billings by Industry（2） (Millions of yen) FY2011 YoY comparisons FY2011 YoY comparisons FY2010 FY2011 YoY comparisons 1H Change （%) ２H Change （%) Amount Share Amount Share Change （%) Beverages/Cigarettes/Luxury foods 52,078 (2,998) -5.4% 63,443 7,884 14.2% 110,635 12.8% 115,521 13.1% 4,886 4.4% Info
Slide 10: Billings by Industry (3)
Billings by Industry（3） Amount of Increase (Full Year): Quarterly Change Year on Year for the Top 6 Industries Automobiles/Related products Beverages/Cigarettes/Luxury foods Real estate/Housing facilities 10,000 10,000 10,000 8,000 8,000 8,000 6,000 6,000 6,000 4,000 4,000 4,000 2,000 2,000 2,000 1Q
Slide 11: Billings by Industry (4)
Billings by Industry（4） (Millions of yen) １Ｑ of YoY comparisons ２Ｑ of YoY comparisons ３Ｑ of YoY comparisons ４Ｑ of YoY comparisons FY2011 YoY comparisons FY2011 Change （%) FY2011 Change （%) FY2011 Change （%) FY2011 Change （%) Amount Change （%) Beverages/Cigarettes/Luxury foods 23,406 (6,068) -20.6% 2
Slide 12: Billings by Service Area (1)
Billings by Service Area（1） (Millions of yen) ２Ｈ of １Ｈ of FY2011 YoY comparisons YoY comparisons Total of FY2010 Total of FY2011 YoY comparisons FY2011 Amount Change （%) Amount Change （%) Amount Share Amount Share Change （%) Newspapers 30,808 (2,114) -6.4% 37,195 2,125 6.1% 67,992 7.9% 68,003 7.5% 1
Slide 13: Billings by Service Area (2)
Billings by Service Area（2） (Millions of yen) １Ｑ of ２Ｑ of ３Ｑ of ４Ｑ of Total of YoY comparisons YoY comparisons YoY comparisons YoY comparisons YoY comparisons FY2011 FY2011 FY2011 FY2011 FY2011 Amount Change （%) Amount Change （%) Amount Change （%) Amount Change （%) Amount Change （%) Newspapers 13,92
Slide 14: Changes in SG&A Expenses (1)
Changes in SG&A Expenses（1） (Millions of yen) 1Ｈ of YoY comparisons ２Ｈ of YoY comparisons Total of YoY comparisons FY2010 FY2011 Change （%) FY2010 FY2011 Change （%) FY2010 FY2011 Change (%) Personnel costs 45,776 47,004 1,227 2.7% 47,738 49,898 2,160 4.5% 93,514 96,902 3,388 3.6% Other Expenses (Tot
Slide 15: Changes in SG&A Expenses (2)
Changes in SG&A Expenses（2） (billions of yen) Changes Factors in SG&A ↓0.4 ↑0.7 ↓2.0 ↑4.7 140.9 137.9 135.0 FY2010 Changes in Retirement benefit Personnel costs Others（actual） FY2011 consolidation costs (actual） May 14, 2012 Consolidated Financial highlights Total of FY2011 14
Slide 16: Non-Operating Items and Extraordinary Gains and Losses
Non-Operating Items and Extraordinary Gains and Losses (Millions of yen) １Ｈ of YoY comparisons ２Ｈ of YoY comparisons Total of YoY comparisons FY2010 FY2011 Change （%） FY2010 FY2011 Change （%） FY2010 FY2011 Change （%） Non-operating income 1,602 1,655 53 3.3% 1,663 1,076 (587) -35.3% 3,265 2,731 (533)
Slide 17: Consolidated Balance Sheets
Consolidated Balance Sheets (Millions of yen) Mar. 31, 2011 Mar. 31, 2012 Comparisons Amount Share Amount Share Change (%) Current assets 362,086 76.4% 400,531 77.2% 38,444 10.6% Fixed assets 112,039 23.6% 118,274 22.8% 6,234 5.6% Total assets 474,126 100.0% 518,805 100.0% 44,679 9.4% Current liabil
Slide 18: Consolidated Statements of Cash Flow
Consolidated Statements of Cash Flow (Millions of yen) YoY comparisons Total of FY2010 Total of FY2011 Apr.1,'10-Mar.31,'11 Apr.1,'11-Mar.31,'12 Change Cash flow from operating activities 22,616 20,047 (2,569) Cash flow from investing activities (1,379) (5,444) (4,064) Cash flow from financing activ
Slide 19: Highlights of Operating Results at Major Subsidiaries
Highlights of Operating Results at Major Subsidiaries (Millions of yen) Total of YoY comparisons FY2010 FY2011 Change (%) ◎Billings were up ¥18.5 billion, or 2.8%, year on year. Growth was strong in the second half despite the first-quarter Hakuhodo (＊) impact of the March 2011 disaster, as business
Slide 20: Consolidated Business Outlook for Fiscal 2012
Consolidated Business Outlook for Fiscal 2012 May 14, 2012 Consolidated Financial highlights Total of FY2011 19
Slide 21: Consolidated Business Outlook for Fiscal 2012 (1)
Consolidated Business Outlook for Fiscal 2012（1） Harness Advertising Market Recovery to Aim for ¥23.5 Billion in Operating Income ◎Macro environment: Japan’s advertising market will likely be supported by economic recovery and a rebound in corporate business performance, along with a push mainly fro
Slide 22: Consolidated Business Outlook for Fiscal 2012 (2)
Consolidated Business Outlook for Fiscal 2012（2） As of May 11, 2012 （Millions of yen） 1H 2H Full year FY2011 FY2012 YoY comparisons FY2011 FY2012 YoY comparisons FY2011 FY2012 YoY comparisons （result） （forecast） change （％） （result）（forecast） change （％） （result） （forecast） change （％） Billings 430,994
Slide 23: Consolidated Business Outlook for Fiscal 2012 (3)
Consolidated Business Outlook for Fiscal 2012（3） Billings Revenue （Millions of yen） Operating income （Millions of yen） 1,050,000 180,000 160,000 1,000,000 140,000 120,000 Revenue 950,000 Operating 100,000 income Billings 80,000 900,000 60,000 40,000 850,000 23,500 19,816 14,266 20,000 6,136 800,000
Slide 24: <MEMO>
<MEMO> May 14, 2012 Consolidated Financial highlights Total of FY2011 23
Slide 25: The Medium-term Business Plan Progress
The Medium-term Business Plan Progress Note: Full renderings of the abbreviations in this presentation are as follows. (HDY):Hakuhodo DY holdings, (H):Hakuhodo, (D):Daiko, (Y):Yomiko (MP):Hakuhodo DY media partners, (DAC):D.A.Consortium (HP):Hakuhodo products, (iST)Hakuhodo i-studio, (iREP):IREP (OZ
Slide 26: Hakuhodo DY Group's Medium-term Business Plan
Hakuhodo DY Group’s Medium-term Business Plan Core Medium-term The Hakuhodo DY Group strives to be a partner responsible for Strategy realizing optimized corporate marketing activities across all formats via the pursuit of next-generation, comprehensive marketing solutions. Core Engine for Strategy
Slide 27: Summary of the Medium-term Business Plan Progress
Summary of the Medium-term Business Plan Progress Billings and Revenue by 4 Mass Media and FY2010 Results Other Advertising（Domestic） 【Operating Income, Operating Margin】 【Revenue】 【Billings】 【Revenue】 （Billion） （Billion） 175,0 （Billion） （Billion） 30 16% 175 175 16.0％ 160,8 1,000 152,2 14% 150 143,5
Slide 28: Enhancing the Core Engine for Executing Strategies
Enhancing the Core Engine for Executing Strategies Strengthen the Core Engine (Marketing Technologies) • Development and provision of “Vision-Graphics™”, a PDCA support tool （HDY） • Development and adoption of “X-ADVANCE™ (Cross Advance),” a tool for gauging Internet advertising effectiveness（HDY) •
Slide 29: Strengthening Priority Strategic Domains (1) Internet domain
Strengthening Priority Strategic Domains （１）Internet domain In the Internet domain (=i-media + i-production), billings rose 33% year on year, reflecting the promotion of various Group measures targeting the Internet domain. Billings of Internet Domain (YoY) Concrete Measures （Billions of yen） • Upgr
Slide 30: Group Structure for the Internet Domain
Group Structure for the Internet Domain Major Subsidiaries Group Internet Domain Specialists across the Group Interactive Agencies * Search / Affiliates Social Media Marketing Center Smart Device Business Center Mobile／Smartphone * Social media Advertising Platforms Ad Networks Internet Advertising
Slide 31: Strengthening Priority Strategic Domains (2) Marketing/Promotions domain
Strengthening Priority Strategic Domains （2）Marketing/Promotions domain Billings in the Marketing/Promotion domain increased 3% year on year, having resumed positive growth in the second half Billings of Marketing/Promotions Domain (YoY) Concrete Measures （Billions of yen） ・Expansion in targeted dom
Slide 32: Group Response Structure in the Marketing/Promotion Domain
Hakuhodo DY Group Response Structure in the Marketing/Promotion Domain Advertising companies Integrated advertising companies Advertising companies specializing in domains Specialized marketing service companies Consulting Production & Research Direct Storefront sales SP marketing & CRM Casting ＰＲ M
Slide 33: Strengthening Priority Strategic Domains (3) Global domain
Strengthening Priority Strategic Domains （3）Global domain Billings in the Global domain rose 6% year on year, primarily as a result of our response to prime Japanese customers. Billings of Global Domain (YoY) Concrete Measures （Billions of yen） ・Better responsiveness to Japanese customers 250 ・Promo
Slide 34: Note on Tsutawaru Font
Text is this document is printed in “Tsutawaru Font,” an original font jointly developed by Hakuhodo Inc., TypeBank Co., Ltd., and Keio University. Developed based on the concept of universal design, the purpose of the font is to prevent reading errors and enhance the readability of the text. May 14