Mama's Creations, Inc. · NASDAQ:MAMA
Mama's Creations — MamaMancini's Holdings — Investor Presentation (August 2014)
23 slides from Mama's Creations's investor presentation, Aug 12, 2014
Slide 1: An Original Family Recipe: Corporate Presentation
( MAMAIMEcINTs ) An Original Family Recipe MamaMancini’s Holdings Inc. Corporate Presentation (OTCQB: MMMB) August 2014
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or str
Slide 3: About MamaMancini's
About MamaMancini’s Slow Cooked Italian Sauce and 8 Turkey Meatballs * Consumer foods products company focused on all-natural, old world Italian recipes originated by “Mama” Anna Mancini, and handed down to her grandson, Dan Mancini. * Meatballs * Slow Cooked Italian Sauce ¢ Fresh and frozen offerin
Slide 4: About MamaMancini's
About MamaMancini’s * Carl Wolf, CEO of MamaMancini’s, SS < = built Alpine Lace cheese brand, a Botognes = Sauce e and Mac n’ Mamas Nasdaq listed company that was oan acquired by Land O’Lakes * Company recently raised approximately $2.5 million in a vas private placement at $1.50 per share tvawaManc
Slide 5: Key Financial Information
Key Financial Information Ticker Symbol: MMMB (OTCQB) Stock Price: $2.75* Shares Outstanding: approx. 25.8M Market Cap: $71M* Cash and investments: $1.1M (a/o April 30 2014) Net Working Capital: $4.5M (a/o April 30 2014) Long-term bank debt: $0 Recently approved $1.5 million line for working capital
Slide 6: Strategy: Revenue Growth
Growth Strategy: Revenue Growth Annual Revenue $10,000,000 $9,000,000 $8.7M $8,000,000 $7,000,000 $6,000,000 $5,000,000 -___________________$4.6M. $4,000,000 $3.7M | $3,000,000 4 $2,000,000 $1,000,000 ve Dec 2011 Dec 2012 Dec 2013
Slide 7: Strategy: Revenue Growth
Growth Strategy: Revenue Growth Quarterly Revenue $3,500,000 $3,100,000 $3,000,000 = $2,500,000 $2,170,000 $2,000,000 $1,700,000 $1,500,000 = $1,000,000 $500,000 $o ve Jun 2013 Sep 2013 Dec 2013
Slide 8: Fiscal 2013 Results
Fiscal 2013 Results * Revenue for the first quarter of fiscal 2014 was approximately $2.6 million, compared to $1.7 million in the prior year period, an increase of 44%. * Revenue for fiscal 2013 was $8.7 million, which represented an increase of 89% compared to $4.6 million in the prior year. * Mam
Slide 9: Why MamaMancini's?
Why MamaMancini’s? We give customers what they want: * Key price: $6.99 for 22 oz. is a great value * MamaMancini’s is great tasting ¢ All natural product—key advantage * Meatballs include sauce * Products can be prepared quickly ¢ Easy to use bag in tray is a plus * MamaMancini’s valuable name and
Slide 10: All-Natural Products
All-Natural Products Serving Size 2 MEATBALLS AND SAUCE (142g) Servings Per Container VARIES ‘Amount Per Serving Calories 140 Calories from Fat 80 % Dally Value® Total Fat 9: 7 SaturatedFat4gSS~«O Trans Fat Cholesterol 30mg 10% Sodium 450mg 19% “Percent Daly Values ar based on a 2,000 calerie det. Y
Slide 11: Proven Management
Proven Management Carl Wolf Chief Executive Officer Founded Alpine Lace Brands, Inc. (formerly NASDAQ: LACE) in 1983 and served as the company's Chairman and CEO until 1997. Alpine Lace nutritional cheese and meat products became America's leading brand in supermarkets, delicatessens, club stores an
Slide 12: Strategy
Growth Strategy How do you build a mega brand? * Increase retail distribution Build brand awareness * Currently pitching big-box and club * Increase in brand awareness leads to retailers higher sales + Growing from an estimated 35%* * Currently at 15%; eventual goal is 50% penetration to a goal of 8
Slide 13: Strategy: Distribution
Growth Strategy: Distribution * MamaMancini’s products are currently sold in more than 8,100 retail locations in the United States * Added 1,060 new locations in 2014 12,000 Retail Locations 11,100* 7,040 Dec 2013 Oct 2014* *Estimated at end of third quarter 2014 43
Slide 14: Strategy: Expand Retail Distribution
Growth Strategy: Expand Retail Distribution Hee # of Current # of Locations* Walmart Kroger Albertson's Super Valu Safeway Hannaford AWG Costco Sam’s Club Target Trader Joe's Nash-Finch BJ's Whole Foods Others Total 4,000 1100 2,900 2,500 550 1,950 1,525 450 1,075, 2,000 600 1,400 1,500 0 1,500 1,60
Slide 15: Strategy: Increase Shelf Placements
Growth Strategy: Increase Shelf Placements * Active retail locations currently stock 3.25 MamaMancini’s SKUs * Up from 3.03 SKUs in Q3 2013 * Short-term goal 5 SKUs per location 35,000 longer-term goal 10 SKUs per location Shelf Placements 37,000 30,000 * Total of 37,000+ shelf placements* 25,000 ni
Slide 16: Strategy: Fresh Deli
Growth Strategy: Fresh Del. * Company is developing fresh deli and restaurant opportunity * Goal is to get products stocked in multiple grocery store sections * Fresh deli is one of fastest growing areas for grocery chains * Opportunity for restaurants to utilize and brand their products with “MamaM
Slide 17: Strategy: Introduce New Products
Growth Strategy: Introduce New Products * Company is anticipating ee expanding its product offerings in taaMancrsts | gMastaMaxcrsts) aes including: with Broccoli Mae a eee Gluten-Free Slow Cooked Italian Sauce and Beef Meatballs; * Gluten-Free Slow Cooked Italian Sauce and Turkey Meatballs; * Mac '
Slide 18: Strategy: Create Brand Awareness
Growth Strategy: Create Brand Awareness * Radio * SiriusXM Satellite Radio * Traditional Radio ceil Media Key Target--Under 40 market-- buys 35% of prepared meals SEO Optimization, Twitter, Pinterest Brand Ambassadors, affiliated marketers Blog Groups/News YouTube Videos Facebook * 106,000 Likes up
Slide 19: Manufacturing Capabilities (Third Party)
Manufacturing Capabilities (third Party) * Company manufactures via a third party’s USDA inspected facility located in East Rutherford, NJ * SQF Level 2 Certified HAACP Approved * Frozen Plant w/ Flash Freezing Technology * Three production lines * Exceptional Customer Service * New automated system
Slide 20: MMMB Highlights
MMMB Highlights ¢ “All natural” product in a growing category * Outstanding nutritional profile * From freezer to table in minutes * Experienced and proven management * Previously develop a major food brand that is still in stores today. * Created mass retail distribution channel * Successfully exec
Slide 21: The MamaMancini's Story
The MamaMancini’s Story The company’s roots go back to 1921 when founder Dan Mancini’s grandmother came through Ellis Island with a steamer trunk and a heart full of recipes from Italy. As a young boy in Bay Ridge, Brooklyn Dan would sit at the kitchen counter helping his grandmother prepare all of
Slide 22: Market Research
Market Research June 2012 Independent Study of Consumers at 6 Retailers — (Nicholas Research Group) Key Findings: Category * Prefer fresh to frozen—perceived as adding value and quality + Want enough sauce and meatballs for one pound of pasta * Want quick and easy meal in 10 minutes * Prefer all nat
Slide 23: For More Information
For More Information MAMAMANCINTS J An Original Family Recipe MamaMancini’s Holdings Investor Relations OTCQB: MMMB Scott Gordon President Carl Wolf CorProminence LLC Chief Executive Officer 377 Oak Street Concourse 2 25 Branca Road Garden City, NY 11530 East Rutherford, NJ 07073 516 222 2560 201-53
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