Jones Soda Co · CSE:JSDA
Jones Soda — Non-Deal Roadshow (May 2008)
24 slides from Jones Soda's roadshow presentation, May 14, 2008
Slide 1: Exhibit 99.1
Exhibit 99.1
Slide 2: Jones Soda Co. Investor tour May 12-16, 2008
with the little guy... create some change. Run with the little guy... create some change. September 2006 Jones Soda Co. Investor tour May 12-16, 2008 Stephen C. Jones Chief Executive Officer Hassan Natha Chief Financial Officer
Slide 3: Management team
Management team • Stephen C Jones, CEO The Coca-Cola Company, CMO, CEO The Minute Maid Co. • Jonathan Ricci, COO Johnson & Johnson, Columbia Beverage Co. • Hassan Natha, CFO Bauer Nike Co. CPA • Tom O’Neill, S.V.P. Sales Nabisco, Johnson & Johnson, pharma start up
Slide 4: Company Overview
Company Overview • Founded in 1996 as the original New Age premium soft drink (CSD) • Based in Seattle, WA • Listed on NASDAQ and TSX • Competes in both $70mm CSD and $17mm New Age beverage market • 3 beverage platforms: – Carbonated Soft Drinks – Functional – Healthy • Nationwide 3 rd party distrib
Slide 5: Historical Case Sales by Year
Historical Case Sales by Year - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 7.0M 5.7M 4.5M 2.4M 2.1M 1.5M 1.5M 1.9M (21%) 0% 40% 14.8% 88% 27% 23%
Slide 6: Historical Revenue, Gross Margin, and Net Income By Year
Historical Revenue, Gross Margin, and Net Income By Year 23,437 18,554 20,101 27,500 33,511 39,035 39,831 8,351 6,385 7,165 9,673 12,319 15,989 9,778 -1,701 -980 1,330 1,283 4,574 48,083 -11,629 -20,000 -10,000 - 10,000 20,000 30,000 40,000 50,000 60,000 Historical Revenue Historical Gross Margin Op
Slide 7: We are transitioning Jones Soda Co.
We are transitioning Jones Soda Co. FROM • Single Niche brand • Carbonated soft drinks • Extreme flavors • Bright colors • Pictures on labels • Specialty shops via DSD • Extreme sports • Edgy celebrity endorsers TO • Same great Jones Soda brand • Plus a broader product portfolio In • More markets •
Slide 8: Three Business Platform
Three Business Platform Soft Drinks Functional
Slide 9: Destination
Destination • Jones Soda Co. will be the premium beverage innovation leader in branding and portfolio development. The “Apple” of the beverage world.
Slide 10: Business Strategy
Business Strategy • The Jones Soda Co. business strategy is to develop premium quality and premium priced products and brands in high growth beverage categories in the United States, Canada and in select international markets.
Slide 11: Core Capabilities
Core Capabilities 1. Branding and product design and development 2. Customer portfolio management 3. Operating and financial management of the supply chain.
Slide 12: Outsourced partnerships-keys to success
Outsourced partnerships-keys to success • Ability to “go to market”. We have partnered with strong, ambitious, high performing beverage distributors in key markets who possess strong customer relationships and in store skills. It is not our intention to own equity in partners but it is preferred for
Slide 13: Value proposition
Value proposition • Our value proposition is to be the first or early to market with quality value added innovations that are most relevant to consumers’ changing needs and living styles.
Slide 14: 2008 Strategic Growth Priorities
2008 Strategic Growth Priorities 1. Strengthen and expand Distribution infrastructure 2. Sales management capability with emphasis on In-store merchandising execution 3. Supply Chain Management structure, efficiency and cost savings 4. Brand strength - Superior marketing organization that creates lo
Slide 15: New products and portfolio development
New products and portfolio development Initiatives • Launch GABA in Q3 ‘ 08 • New 24C flavors Q3 ‘ 08 • New Jones flavors Q3 ‘ 08 • SKU rationalization • Development pipeline Goals • Incremental GABA volume • Improved Jones turns • New sources of higher margin volume
Slide 16: Extend and strengthen distribution infrastructure
Extend and strengthen distribution infrastructure • Strengthen northwest, southwest, mid west Example-Haralambos in L.A. • Extend into northeast and Eastern Canada Example-Phoenix in New York Initiatives • Establish distributor advisory board • Add 24C distributors • Develop in store program with Na
Slide 17: Strengthen sales team and in store execution
Strengthen sales team and in store execution Initiatives • “ A ” list leadership team • Simplify organization structure • Establish portfolio accountability • Set merchandising standards and objectives • Model market teams in LA, Chicago, Seattle • Launch 20 oz PET and fountain cup • convenience, dr
Slide 18: Supply Chain Management
Supply Chain Management Initiatives • New bottler and co - packer locations • Reduce freight and shipping costs Goals • Upgrade warehouse standards • Decrease handling charges • Increase use of electronic order process • Lower costs and increase accuracy • Raw material and ingredient cost reviews •
Slide 19: Branding…buzz, love and purchases
Branding…buzz, love and purchases Initiatives • Integrated summer ‘cans’ promotion • Jones bottle promotion - repeat purchase • Accelerate myjones.com platform • Jones Cola launch • Web marketing program • Winter/Holiday 12 pack • 24C sampling • Seahawks and Alaska Airline programs Goals • Increase
Slide 20: Jones Soda Branding is a Consumer Platform
Jones Soda Branding is a Consumer Platform
Slide 21: Integrate MyJones into Marketing Initiatives
Integrate MyJones into Marketing Initiatives
Slide 22: People and systems
People and systems Initiatives Recruitment and development • Finance organization upgrade • Sales team expansion • B.M. and product design Systems • Financial reporting • Customer service and operations Goals • Functional performance standards • Reduce admin costs • Eliminate manual data entries • E
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Slide 24: JONES
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