Mama's Creations, Inc. · NASDAQ:MAMA
Mama's Creations — Investor Day (February 2025)
26 slides from Mama's Creations's investor day presentation, Feb 12, 2025
Slide 1: Investor Day Presentation
NASDAQ: MAMA Investor Day Presentation February 12, 2025
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or str
Slide 3: Investing in our Future
Introducing our First Speaker Adam L. Michaels Chairman & Chief Executive Officer Investing in our Future NASDAQ: MAMA | 3
Slide 4: Intro & Joining Us Today
Intro & Joining Us Today Today’s Agenda Team • Our 2030 Vision & 4 C Strategy Adam Michaels Chairman & • Sales & Commercial Expansion Chief Executive Officer • Marketing Objectives & Programming Chris Darling • Scaling Production & Ongoing Margin Expansion Chief Commercial Officer • Trimming & Tumbl
Slide 5: The Road So Far
The Road So Far First Two Years Spent Building the Foundation for Sustainable Execution Brand Strength Financial Strength New Capabilities M&A Initiatives • Market share gains • 17.2% TTM rev. growth • NetSuite insights live • Integrated T&L Creative • Cross selling • High-20% gross margin • World-c
Slide 6: Macro Trends: The Rise of Fresh Food
Macro Trends: The Rise of Fresh Food Grocers investing in grab-n-go food offerings are emerging as a quick service restaurant alternative • Consumers are increasingly time and budget constrained, with grocery deli sections expanding to become shoppers’ meal of choice • Cost of food away from home at
Slide 7: Our 2030 Vision & 4C Strategy
Our 2030 Vision & 4 C Strategy Goal to Become First of Kind, $1B One Stop Shop Deli Solution 1 2 3 4 Strategy Our 4C COST CONTROLS CULTURE CATAPULT • Achieve mid-30s GM • Achieve high single digit • Hire, build and become • Grow ACV, entering through operational net income through a world class team
Slide 8: Driving New Customer Wins
Introducing our Next Speaker Chris Darling Chief Commercial Officer Driving New Customer Wins NASDAQ: MAMA | 8
Slide 9: Strong Customer Relationships
Strong Customer Relationships We are Still Not in Half of the Top 10 Retailers! New Customers in FY2025 • Success @ Sam’s Led to Inbound ask from WalMart North Cal • Requested multiple global flavors of our nationally recognized grilled chicken • Aligned on one flavor to start in two pack types (2ct
Slide 10: Strong Entry into C-Channel
Strong Entry into C-Channel • C-Channel Sales Expert • Brand Reputation Led to Meeting • Assortment and Quality Aligned with Sheetz Food Strategy • Won 3 SKUs into 542 Stores with Shipments Beginning this Month NASDAQ: MAMA | 10
Slide 11: Strategic Sales Initiatives
Strategic Sales Initiatives Sustainable Double Digit Expand Average Items Per Major Account Acquisition Revenue Growth Existing Customer & Balance Channel Mix Increasing YoY revenues by double digit Two item increase in same account AIC Strategic entry into Target and Kroger as percentage in a susta
Slide 12: Trade Promotion Initiatives
Trade Promotion Initiatives Goal to double trade promotion investments in FY26 • Key Initiatives Trade Example: BJs • New Item Launch Wide Arsenal of In-Store & Online Tools • Customer Retention NASDAQ: MAMA | 12
Slide 13: Investing in Rocket Fuel for Growth
Introducing our Next Speaker Lauren Sella Chief Marketing Officer Investing in Rocket Fuel for Growth NASDAQ: MAMA | 13
Slide 14: Marketing Objectives & Priorities
Marketing Objectives & Priorities Why Grow Our Marketing Investment and How is Success Measured? Stick in their Mind Get in their Cart Win their Heart (Awareness) (Action) (Advocacy) Develop brand awareness among target Increase brand familiarity at and around Create stronger brand loyalty consumer,
Slide 15: The Perfect Product Launch
The Perfect Product Launch The Flywheel of Strategic Marketing and Trade Promotion Stick in their Win their Get in their Mind Heart Cart (Action) (Awareness) (Advocacy) Retailer Consideration In Store Trade Shows Circulars Awards POS Post Purchase Trade Ads In Store Displays On Pack QR Code Selling
Slide 16: Marketing Wins
Marketing Wins Launched Consumer Activations Activated Trade Marketing Strategy Created branded campaigns to support key retail initiatives Established trade show presence, generating 250+ leads and (Costco & Publix), generated 500mm+ PR impressions, activated $1-2mm in gross revenue in new business
Slide 17: Scaling Production & Ongoing Margin Expansion
Introducing our Next Speaker Skip Tappan Chief Operating Officer Scaling Production & Ongoing Margin Expansion NASDAQ: MAMA | 17
Slide 18: 3 P's of Operations & Supply Chain Excellence
3 P’s of Operations & Supply Chain Excellence Defined Path to Sustainable and Robust Gross Margins Plant Process People • East Rutherford facility build-out and • Sales / Demand / Supply Planning • Centralize roles and functional ownership technology investments excellence – S&OP / IBP (Procurement,
Slide 19: Achieving Best-in-Class Facilities
Achieving Best-in-Class Facilities Farmingdale, NY • Completion of summer 2024 construction doubles grilled chicken capacity and increases usable space by 10,000 sq. ft. • First ever chicken contracts at attractive rates to provide greater visibility into future input pricing and reduces margin fluc
Slide 20: Trimming & Tumbling Deep Dive
Trimming & Tumbling Deep Dive Why is Trimming & Tumbling so Critical? • We currently trim approx. one day per week due to a product mix Selling weighted towards portioned chicken, which reduces need for More Trim ‘random weight/ random shaped’ chicken Products • For all chicken we don’t trim ourselv
Slide 21: Go-Forward Financial Impact
Introducing our Next Speaker Anthony Gruber Chief Financial Officer Go-Forward Financial Impact NASDAQ: MAMA | 21
Slide 22: Financial Targets for FY 2026
Financial Targets for FY 2026 Walking through the Income Statement Fiscal 2026 Goals Sales-net of slotting fees and discounts • Double digit revenue growth, always growing share, the extent to which depends on macro-trends Costs of sales • Planning for ~100% increase in trade promotion (assuming at
Slide 23: Growing MAMA's Family with M&A
Closing Remarks Adam L. Michaels Chairman & Chief Executive Officer Growing MAMA’s Family with M&A NASDAQ: MAMA | 23
Slide 24: Balancing Organic & Inorganic Growth
Balancing Organic & Inorganic Growth Active search program underway for accretive acquisitions Vision of Mama’s Creations as a National Deli Solutions Company • Serving the full demands of deli & fresh departments via our suite of brands as a “One Stop Shop” Seeking Accretive Acquisitions • Approxim
Slide 25: How to Measure Success in FY2026
How to Measure Success in FY2026 1) You are going to measure us on how well we can grow our business profitably and consistently! 2) Are we investing for the future via strategic marketing & high ROI trade promotion? 3) Top line growth will be driven by an increase in Average Items Carried (AIC), ve
Slide 26: Question & Answer Session
Question & Answer Session Lucas A. Main: (949) 259-4987 Investor Zimmerman MAMA@mzgroup.us Relations MZ North America Mama’s Creations Inc. (NASDAQ: MAMA) 25 Branca Road, East Rutherford, NJ 07073 www.mamascreations.com