Nilfisk Holding A/s · OMXCOP:NLFSK
Nilfisk Holding A/s — Danske Bank Winter Seminar 2025
16 slides from Nilfisk Holding A/s's conference presentation, Nov 27, 2025
Slide 1: Reshaping for resilience
Reshaping for resilience DANSKE BANK WINTER SEMINAR November 27, 2025 1 Danske Bank Winter Seminar 2025
Slide 2: Forward-looking statements
Forward-looking statements This presentation contains forward-looking statements. Any such statements are subject to risks and uncertainties, and several different factors, of which many are beyond the Group’s control, can mean that the actual development and the actual result will differ significan
Slide 3: Nilfisk at a glance
Nilfisk at a glance A market leader in the professional cleaning equipment industry 4,500 employees worldwide 40+ countries with sales companies 6 manufacturing sites in six countries Nilfisk products are sold in more than 100 countries Floorcare Vacuum cleaners High- Aftermarket pressure washers 3
Slide 4: Global presence
Global presence Nilfisk is leading player in the professional cleaning space Annual revenue: 1,027.9 mEUR (2024) 10 largest Nilfisk markets by revenue, mEUR USA 282.7 28% Germany 148.8 14% France 107.4 10% 7% Denmark 68.9 7% 33% APAC region United Kingdom 39.9 4% Americas region Canada 28.8 3% Nethe
Slide 5: Investment highlights
Investment highlights Nilfisk will create shareholder value by becoming the benchmark for cleaning excellence — delivering faster execution, deeper customer closeness, and a simpler, more profitable operating model. Attractive market, growing Global player with leading Established, strong brand and
Slide 6: Our market is growing in line with GDP(+)
Our market is growing in line with GDP(+) Market for cleaning equipment (mEUR) Drivers • Economic activity • Sub-segments growing faster • Mid-tier growth ~3% CAGR • Total cost of ownership • Rental and service penetration • Autonomous replacing labor 2014 2015 2016 2017 2018 2019 2020 2021 2022 202
Slide 7: Many customers with different needs
Many customers with different needs 7 Danske Bank Winter Seminar 2025
Slide 8: We focus on serving three overall customer segments
We focus on serving three overall customer segments Do-It-With Do-It-For Do-It-Yourself (DIW) (DIF) (DIY) Customers who want a partner to take Customers who prioritize low cost and Customers who rely on a partner to responsibility for and guarantee convenience and typically purchase support their cl
Slide 9: Industry Leaders Hold Distinct Territories Of Strength
Industry Leaders Hold Distinct Territories Of Strength based on product portfolio and local commercial presence DIW DIF DIY EMEA Nilfisk #1 AME Nilfisk #2 APAC Fragmented Nilfisk Nilfisk #2 #2 9 Danske Bank Winter Seminar 2025
Slide 10: Few Players Offer Full Range of Indoor Professional Cleaning Equipment
Few Players Offer Full Range of Indoor Professional Cleaning Equipment FLOORCARE VACUUM CLEANERS HPW Scrubber Other Floor Commercial Industrial Pressure Dryers Sweepers Combination Cleaning Autonomous Vacuums Vacuums Washers Global
Slide 11: Strategic roadmap for 2025
Strategic roadmap for 2025 Improve competitive position in Execute structural efficiency Enhance the operating model North America improvements • Improve performance in North America, • Shift responsibilities closer to customers by • Deliver targeted overhead cost savings through a turnaround of the
Slide 12: Reshaping cost structure ahead of plan
Reshaping cost structure ahead of plan Ahead of plan to achieve our OH cost reduction run rate of 6-8%. Share of admin cost decreased from 20% to 18% in Q3 2025 OH-run rate coming down sequentially Increasing share of OH allocated to driving growth 100 96 95 92 91 90 88 84 85 72% 72% 71% 73% 72% Sal
Slide 13: Global footprint with regional production hubs
Global footprint with regional production hubs Footprint optimization executed to reduce cost while maintaining flexibility, resilience BPK USDC Amal SUZ Trollhatten APAC DC DGN EDC LT(OEM) NER SIN BBG SZI QUE NAG GUA Distribution centers Tarragona Manufacturing sites Merge the factories in Hungary
Slide 14: Product portfolio activities to improve competitiveness
Product portfolio activities to improve competitiveness Facelifts and cost downs by component commonality New technology plan New portfolio plan • Defining the technology shared across the products • New products to be supported by facelifts of old differentiating Nilfisk popular products by custome
Slide 15: Priorities going into 2026 and beyond
Priorities going into 2026 and beyond What How • Roll-out EMEA playbook • Decentralized operating model • Scale Speciality businesses • Disciplined financial management • Improve US competitiveness • Clear operating principles • Revitalize product portfolio • Shared values • Continue improving opera
Slide 16: NILFISK
NILFISK