Affle 3i Limited · NSE:AFFLE
Affle 3i — Affle (India) — Investor Presentation (December 2024)
43 slides from Affle 3i's investor presentation, December 2024
Slide 1: Affle (India) Limited Corporate Presentation
Affle (India) Limited Corporate Presentation As of December 31, 2024 Consumer Intelligence Driven Global Technology Company
Slide 2: Affle | Built to Last
19+ years Global Track record Reach & opportunity Performance driven Leading Business model In India Scalable Committed Data platforms Leadership Affle I Built to Last High Positive (ESG@Affle) Growth markets Cashflows Growth driven Robust Global customer base Profitability Accelerated Strategic Con
Slide 3: Affle | At a Glance
Affle | At a Glance About Us Business Credentials Tech Capabilities o Global technology company with leading o Affle Consumer Platform Stack powers o Tech IP addressing privacy & ad fraud position in India integrated consumer journeys for marketers to drive high ROI, outcome-led advertising o R&D fo
Slide 4: Affle Consumer Platform with multiple DSPs
Affle Consumer Platform with multiple DSPs | Simplifying and unifying the ecosystem Consumer Platform Business Demand-Side Platforms Use-Cases ConvergeAI Supply-Side Supply Cloud Platforms Data New User Management Advertisers Acquisition Platform ● Cloud Optimization Consumers ● Supply Optimization
Slide 5: Key Investment Highlights
Key Investment Highlights 1 Performance driven end-to-end mobile tech platform powered by technology and innovation 2 Robust intellectual property (IP) portfolio addressing data privacy issues, ad fraud and futuristic tech use cases 3 Long term industry tailwinds remain well grounded 4 Leading posit
Slide 6: Performance driven, high ROI CPCU business model
1 Performance driven, high ROI CPCU business model 99.5% of Revenue from Contracts with Customers contributed by CPCU model in 9M FY2025 New user conversion Existing user repeat New/existing user (online) conversion (online) conversion (offline) Use Case – Targeted new user Use Case – Driving footfa
Slide 7: Consumer intelligence driven end-to-end mobile tech platform
1 Consumer intelligence driven end-to-end mobile tech platform Data and quality focused mobile advertising platform-based solution Audience Data Quality Experience Publishers integrated over SSP/API¹ 1 Appographic data Commerce data Intent data Real-time Fraud checks Engaging Rich media, video & Pro
Slide 8: mDMP – Enabler of our CPCU Business
1 mDMP – Enabler of our CPCU Business Usage Affinity Intent Affinity Product Affinity Who will be the Who will be the What product will next user? next shopper? they buy? 3.5Bn+ 100+ 40+ Advanced Internal Connected Pre-Defined Interest AI / ML AffleID For Devices Segments Categories Models Each Devi
Slide 9: Technology and innovation powered growth
1 Technology and innovation powered growth Affle Platforms enabling an omni-channel connected ecosystem Asset light, automated and scalable platform Flexible and scalable Growth in Self learning & More ads connected Delivery of predictive delivered devices targeted ads algorithm reached Strong netwo
Slide 10: Robust IP portfolio addressing data privacy, ad fraud and futuristic use cases
Robust IP portfolio addressing data privacy issues, ad fraud 2 and futuristic tech use cases Global Tech IP Portfolio Unified Consumer Tech Proposition Total 36 Patents with 12 granted and rest filed & pending across jurisdictions 3.5 Bn1 Connected Devices Reached Award-winning Ad Fraud Detection Pl
Slide 11: CPCU monetization maximizes ROI for advertisers
CPCU monetization maximizes ROI for advertisers…Remains a 3 long-term structural growth driver New User Acquisition Getting Repeat Transactions Online and Offline Marketing # Global App Installs Ad Spend (US$ bn) Offline Retail Market in India (US$bn) Up-sell ✓ 233 132 Cross-sell ✓ 1,605 Increase fr
Slide 12: Leading position in India, market with substantial barriers to entry
Leading position in India, operating in a market with 4 substantial barriers to entry Strong track record in fast growing Indian market characterized by low prevailing CPCUs and other unique challenges Indian market – substantial barriers to entry Strategic advantage ✓ Familiarity with local demogra
Slide 13: Affle2.0 Strategy | Targeting high growth markets and industry segments
Affle2.0 Strategy | Targeting high growth markets and 5 industry segments Verticalized approach within fast-growing resilient industry segments across Global business anchored in Emerging Markets E, F, G, H Categories driving 100% of our revenue (INDIA, SEA, LATAM & MEA) Category E Category F E-comm
Slide 14: Affle2.0 Strategy | Organic and inorganic growth plan
Affle2.0 Strategy | Well-defined organic and inorganic 5 growth plan Leveraging opportunities in India and International markets 4. Enhance revenue from existing & new customers and strategically invest in inventory & data cost to reach the next billion shoppers on connected devices 3. Expand the sc
Slide 15: Affle2.0 strategy guiding Company's vision and growth ahead
5 Affle2.0 strategy guiding Company’s vision and growth ahead Affle2.0 strategy powering growth across connected devices, anchored on vernacular / verticalization / ecosystem-level partnerships Strategic acquisitions & investments to complement the existing business¹ Mobile ad commerce Self-serve pr
Slide 16: Strong track record of growth and profitability
6 Strong track record of growth and profitability Annual Performance Trend (Consolidated) Revenue CAGR 53.3% EBITDA CAGR 42.3% PAT CAGR 45.9% Y-o-Y Growth 28.5% 24.7% 21.2% 18,428 14,340 Particulars in Rs. million 10,817 5,168 1 3,338 1 1 2,888 2,453 3,600 2,973 1 2,131 1,834 2 879 1 655 1,300 1,031
Slide 17: Strong track record of growth and profitability (YTD)
6 Strong track record of growth and profitability YTD Performance Trend (Consolidated) Revenue CAGR 45.1% EBITDA CAGR 38.4% PAT CAGR 38.3% Y-o-Y Growth 24.5% 33.3% 32.9% 16,641 13,366 Particulars in Rs. million 10,781 7,666 1 3,752 1 3,492 1 2 1 2,198 1,829 2 2,620 2,098 2,788 953 1 1,548 1,306 763
Slide 18: Cashflow Trend and Return Ratios
6 Cashflow Trend and Return Ratios (Consolidated) Operating Cash Flows* (Rs. mn) Return Ratios (As of December 31, 2024) (Adjusted to normalize the unutilized portion of QIP and 2,837 Preferential Proceeds) and on an LTM2 basis 2,603 2,623 **ROE (%) 2,060 15.2% (Return on Equity) **ROCE (%) 16.2% 1
Slide 19: Q3 FY2025 Performance Trend
6 Strong track record of growth and profitability Q3 FY2025 Performance Trend (Consolidated) Revenue from Operations (Rs. mn) Profit After Tax1 (Rs. mn) & PAT Margin (%) 6,017 5,429 17.6% 5,195 16.7% 16.4% 4,987 5,062 16.0% 15.9% 15.9% 16.1% 16.1% 15.4% 15.1% 15.1% 4,313 1,002 4,066 3,761 875 920 3,
Slide 20: CPCU Business | 9M Performance Trend
6 CPCU Business | 9M Performance Trend (y-o-y) # Number of Conversions (mn) Average CPCU (Rs.) CPCU Revenue (Rs. mn) 9M FY2025 288.8 57.3 16,561 vs. 9M FY2024 224.5 55.9 12,558 vs. 9M FY2023 194.4 51.3 9,974 *All numbers are on a consolidated basis, unless otherwise stated 20
Slide 21: Entrepreneurial & Committed Team and Robust Governance
Affle2.0 Culture I Entrepreneurial & Committed Team and 7 Robust Governance Key Management Team Non-Executive Board Members Anuj Khanna Sohum Bijynath Sumit Mamak Chadha Chairperson & Managing Director Non-Executive Non-Executive Chief Executive Officer Independent Director Independent Director Anuj
Slide 22: Affle2.0 Culture | Tech & Thought Leadership
7 Affle2.0 Culture | Tech & Thought Leadership *Ranking for Non-Gaming (Personal Loans category) - India 22
Slide 23: Affle2.0 Culture | Inclusive ESG Initiatives
7 Affle2.0 Culture | Inclusive ESG Initiatives Our Guiding Values Proactive Adoption of ESG Reporting Outcomes Dedicated ESG 1 Innovation Committee 2 Agility Responsible Innovation and Key GRI Principles Business Practices People-oriented & Sub-Factors Culture Uplift the Society Reported Sustainabil
Slide 24: Affle2.0 Culture | Inclusive ESG Initiatives
7 Affle2.0 Culture | Inclusive ESG Initiatives • As part of Affle2.0 culture, we initiated proactive adoption of ESG principles in 2021 • Dedicated Sustainability section with comprehensive ESG profile available on Affle’s website • Mapped with Global ESG reporting frameworks Mapped with Global ESG
Slide 25: Affle Consumer Platform Case Studies
Affle Consumer Platform Case Studies
Slide 26: ICICI Direct | AI-led approach to increase penetration amongst FinTech users
ICICI Direct | AI-led approach to increase penetration amongst FinTech users in India About the Advertiser ICICI Direct is one of India’s leading online trading platform that offers users to invest and trade in stocks, IPOs, mutual funds, and more. Objective ICICI Direct wanted to grow its user base
Slide 27: Localiza | Maximizing purchases for car rental users in Brazil
Localiza | Maximizing purchases for high value car rental users in Brazil About the Advertiser Localiza is one of the largest car rental companies in Latin America, founded in 1973, and is listed on the Sao Paulo Stock Exchange (RENT:3) Objective Localiza wanted to reach new users on its app and max
Slide 28: Wallapop | Acquiring new listers in Europe
Wallapop | Driving strong results in acquiring new listers in Europe About the Advertiser Wallapop is the leading free app for buying and selling second-hand products, championing a sustainable approach to consumption through circular economy principles and fair trade. Objective Wallapop was looking
Slide 29: Fintech | Growing usage of fintech services in Emerging Markets
Fintech | Growing usage of fintech services in Emerging Markets About the Advertiser About the Advertiser About the Advertiser Bajaj Finserv Limited is a leading Indian non- Serasa Experian is a leading Fintech in Brazil, part JULO is a leading Indonesian fintech company banking financial services c
Slide 30: Fetch | Growing usage of ecommerce in US
Fetch | Growing usage of ecommerce in US About the Advertiser With the mission to make users’ life easier and more rewarding, Fetch helps consumers earn rewards by buying the products they know and love. Objective Fetch’s goal was to bring in high-quality users, motivate them to complete the signup
Slide 31: Big Huge Games | Scaling growth in gaming globally
Big Huge Games | Scaling growth in gaming globally through geo-targeting of high value gamers About the Advertiser Big Huge Games, founded in 2013 by a group of industry veterans, is part of Nexon, a large public- listed company in Japan. Big Huge Games is known for many popular gaming titles, inclu
Slide 32: Motilal Oswal Financial Services | Growing digital-led financial investments
Motilal Oswal Financial Services | Growing digital-led financial Investments in India About the Advertiser Motilal Oswal Financial Services Ltd, established in 1987, is a leading financial services provider in India, offering a comprehensive suite of services including equity, commodity, and currenc
Slide 33: Shein | Expanding Global Footprints for Fast-Fashion Leader
Shein | Expanding Global Footprints for Fast-Fashion Leader About the Advertiser Shein, founded in 2008 is a Singapore-headquartered fast-fashion retailer, serving over 150 global markets. Objective Shein wanted to grow its business in the fast-growing markets like Philippines, Mexico, Thailand, UK,
Slide 34: Zepto | Scaling growth among premium iOS users
Zepto | Scaling growth among premium iOS users across Indian cities About the Advertiser Zepto is a leading name in India’s qCommerce industry, delivering over 7000+ products in under 10 minutes, with presence in over 10 states across the breadth of the country. Objective Zepto aimed to amplify its
Slide 35: Tata Capital | Growing digital personal finance in India
Tata Capital | Growing digital personal finance in India About the Advertiser Moneyfy is the personal finance app by Tata Capital, the financial services arm of the highly respected Tata Group in India Objective Monefy wanted to broaden its user base and attract new tech-savvy users who are interest
Slide 36: Papaya | Driving global growth for its top games
Papaya | Driving global growth for its top games About the Advertiser Papaya has been at the forefront of shaping gaming's future with innovative, skill-based games and thrilling multiplayer tournaments. They host over 15Mn+ tournaments worldwide every day. Objective Bridge the gap between mobile an
Slide 37: MyBluebird | Driving engagements to boost ride bookings in Indonesia
MyBluebird | Driving engagements with existing users to boost ride bookings in Indonesia About the Advertiser MyBluebird is a original and most prominent taxi ride-hailing app in Indonesia. It is part of the BlueBird group that is Indonesia's most prestigious public listed logistics company Objectiv
Slide 38: Appendix
Appendix Shareholders Information and Financial Summary
Slide 39: Shareholders Information
Shareholders Information Shareholding Pattern (As on Dec 31, 2024) Brokerages Covering Affle (Latest) Institutional Avendus Spark *Total Shares Outstanding – 140,467,310 Citi Research DAM Capital Research Capital Desk Mirae Research Anand Rathi Goldman Sachs 11.4% Promoters & Promoter Group Mutual F
Slide 40: Consolidated Financial Summary
Consolidated Financial Summary In Rs. million Q3 FY2025 Q3 FY2024 Y-o-Y Growth Q2 FY2025 Q-o-Q Growth 9M FY2025 9M FY2024 Y-o-Y Growth Revenue from Contracts with Customers 6,017 4,987 20.6% 5,429 10.8% 16,641 13,366 24.5% Inventory and Data Costs 3,631 3,073 18.1% 3,315 9.5% 10,145 8,168 24.2% Empl
Slide 41: Consolidated Financial Summary
Consolidated Financial Summary In Rs. million FY2024 FY2023 Y-o-Y Growth Revenue from Contracts with Customers 18,428 14,340 28.5% Inventory and Data Costs 11,254 8,843 27.3% Employee Benefits Expenses 2,352 1,872 25.6% Other Expenses 1,223 736 66.0% EBITDA 1 3,600 2,888 24.7% % EBITDA Margin 19.5%
Slide 42: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”) have been Certain statements contained in this Presentation are statements of the Company’s prepared by Affle (India) Limited (“Affle” or the “Company”) solely for information beliefs, plans and expectations about the futu
Slide 43: Contact Us
Contact Us Website www.affle.com Investor Relations Contact investor.relations@affle.com
Affle (India) — Investor Presentation (December 2024) on 6ix