Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q1 FY25 Earnings Presentation
37 slides from Bajaj Consumer Care's earnings presentation, Aug 9, 2024
Slide 1: Cover letter to stock exchanges
bajqj coNsUMER CARE August 9, 2024 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra Ea
Slide 2: Investor Presentation Q1 FY25
INVESTOR PRESENTATION Q1 FY25 bajaj caNsUMER CARE
Slide 3: Product Range
Product Range Almond Drops Hair Oil Coconut Hair Oil Range Amla Hair Oil Range NoMarks Range Almond Drops Skin & Hair Care Range Ethnic Range Digital First Brands 100% Pure Natyv Soul 1, \. ~ -.r;~· ... .. Jl ~... . I ~ :. ·:.':'.'. ~=-
Slide 4: Q1 FY25 Performance
Q1 FY25 PERFORMANCE bajaj coNsuMrn CARE
Slide 5: Executive Summary – Standalone
Executive Summary – Standalone GROSS PROFIT AFTER TOPLINE EBITDA MARGIN TAX INR 236.9 Crs 55.2% INR 38.4 Crs INR 38.0 Crs 3-year CAGR 3.8% 16.2% of Sales 16.0% of Sales 4-year CAGR 5.5% -8.8% +58 bps -230 bps -16% YoY +2.9% +52 bps Flat +2% QoQ bajaj caNsUMER CARE
Slide 6: Brand Performance Highlights
Brand Performance Highlights ADHO NPDs + Traditional ▪ Flat sequentially, while YoY ▪ Continues to scale up well with growth of declined on account of planned one 16% QoQ and 17% YoY time market hygiene corrections in wholesale discount and ▪ Premium portfolio of Almond Drop Hair rationalization of
Slide 7: Marketing
MARKETING bajaj coNsuMrn CARE
Slide 8: Almond Drops Hair Oil Q1 FY25 Performance
Almond Drops Hair Oil Q1 FY25 Performance ▪ Rationalized Quantity Promotion Scheme (QPS) slabs between small and large wholesalers along with trade scheme. This resulted in higher temporary decline largely in sachets 0 0 ~ ▪ Packaging conversion done from Glass to PET in 190 ml is receiving good res
Slide 9: Almond Drops Hair Oil Digital Media Initiatives
Almond Drops Hair Oil Digital Media Initiatives Programmatic Advertising Influencer Marketing Driving Social Media via Trending Content Objective: Build incremental reach and 84 Influencers deployed in Q4 Improvement in ER% due to relevant tap TV dark market (Amazon Affiliate Influencers, KOL creati
Slide 10: Almond Drops Hair & Skin Care Range
Almond Drops Hair & Skin Care Range
Slide 11: Launch of Almond Drops Ultralight Body Lotion
Launch of Almond Drops Ultralight Body Lotion ▪ Almond Drops Ultralight (Summer) Body Lotion launched in April 2024 ▪ Nourishes, Refreshes, Moisturizes ▪ RTB – Aloe vera, Almond Oil & Vitamin E ▪ Listed in key chains such as Amazon, Flipkart, Myntra and independent chains SKU MRP 400ml 399 600ml 550
Slide 12: Almond Drops Shampoo and Conditioner
Almond Drops Shampoo and Conditioner ▪ Increase in Offtakes due to On & Off-Platform activation strategies ▪ Brand gaining traction with an average rating of 4.3 with more than 5,000+ organic ratings and 350+ reviews Targeting Audience using Meta Targeting Promoter Campaigns MT Visibility Amazon DSP
Slide 13: Almond Drops Serum
Almond Drops Serum ▪ Almond Drops Serum Sachet launched in GT markets of WB and Odisha in April with 100% GTM achievement ▪ Positive consumer ratings, reviews ensuring Good traction in E-Commerce channels Almond Drops Serum Sachet Influencer Visibility support Promoter led Sampling of AD Serum launc
Slide 14: Almond Drops Soap
Almond Drops Soap ▪ Robust Offtakes in Modern Trade Chains ▪ Good traction on select E-Commerce platform On-Platform Targeting High Value Proposition & Visibility Focused on building awareness through Visibility of 125 Gram*3 in Modern Trade search & display campaigns Chains
Slide 15: Bajaj 100% Pure Coconut Oil Performance
Bajaj 100% Pure Coconut Oil Performance ▪ Brand witnessed robust growth both YoY & QoQ ▪ Consistent Market Share gain across several HSM states ▪ Steady increase of Market Share in Maharashtra on the back of media initiatives and distribution drives
Slide 16: Bajaj 100% Pure Coconut Oil Q1 Initiatives
Bajaj 100% Pure Coconut Oil Q1 Initiatives TVC & OTT Canter Activity Wall Painting ▪ ▪ Canter vans running in TVC + OTT media done for ▪ Parallel activity with Canter vans, Maharashtra in Q1 Maharashtra, Gujarat, MP and 200 towns covered with higher Rajasthan category saliency ▪ SOV of 40% in Coconu
Slide 17: Bajaj 100% Pure Coconut Oil Digital Media Initiatives
Bajaj 100% Pure Coconut Oil Digital Media Initiatives Social Media Update Amazon & Criteo reached 1.05 Cr audience Objective: Create impact in HSM & Maharashtra rural. Platforms: OTT & YT Views – 3.05 Cr | CTR – 0.86% | VTR – 82% Fully functional Social Media Page
Slide 18: Ethnic Range - Bajaj Gulabjal
Ethnic Range - Bajaj Gulabjal ▪ Scaling up well in General trade post phased launch pipelining in Q3 & Q4 ▪ Launched on leading B2B platforms as well as independent stores across West, North, and East Zones ▪ Presence is being strengthened through in-app product banners and POSMs like window shelves
Slide 19: Sales
SALES bajaj coNsuMrn CARE
Slide 20: Channel Performance Highlights
Channel Performance Highlights ▪ Sales declined due to planned one time market hygiene corrections in wholesale discount and rationalization of schemes; LY Q1 high base General Trade accentuated the decline ▪ RTM Revamp ‘Project Aarohan’ in progress ▪ Pilot already commenced in two key states ▪ Regi
Slide 21: Project Aarohan
PROJECT AAROHAN bajaj consumer care
Slide 22: Project Aarohan - Revamping our RTM to drive growth
Project Aarohan - Revamping our RTM to drive growth Improving our representation in high potential/performance towns while optimizing representation in lower PCC 1/PCS2 towns Urban representation (All 50k+ population towns) Rural representation LOW HIGH HIGH Low PCC – High PCS High PCC – High PCS >
Slide 23: Planned for reach expansion across India & improved servicing
Planned for reach expansion across India & improved servicing for high potential outlets Phased expansion in urban reach (in 50k+ population towns) Improved servicing in high potential outlets 1.4X X outlets outlets High potential outlets Weekly servicing ✓ High throughput Pointed expansion in high
Slide 24: Geo Tagging & Fencing for Urban Markets
Geo Tagging & Fencing for Urban Markets ▪ We have undertaken Geo tagging of all our direct coverage stores ▪ The exact location of store will be captured in the app used by sales force ▪ Subsequently this location (latitude / longitude) will be locked (fenced) so that orders have to be taken only at
Slide 25: Organised Trade – Robust Scale up
Organised Trade – Robust Scale up Organised Trade Modern Trade E-Commerce CAGR CAGR CAGR 24% 21% 33% 12% 13% 9% 38% 34% 55% Q1 FY23 Q1 FY24 Q1 FY25 Q1 FY23 Q1 FY24 Q1 FY25 Q1 FY23 Q1 FY24 Q1 FY25 Key Takeaways: ▪ Strong performance in Independent chains across regions ▪ ADHO Mid packs registered str
Slide 26: Visibility Execution in MT B2C
Visibility Execution in MT B2C Multi Brand Visibility bajaj caNsUMER CARE
Slide 27: E-Commerce: On Platform Media Execution
E-Commerce: On Platform Media Execution Delivery in 21 minute.s A Cat1:190 .. G,oce,,- Kuiti it Beng.:,1....--J~X,OOG,t. l . . a ~ FUpkort Q se•rch fo, atta Home CategoriH Top Offers Wh.tt't: New ~ EMIIP.st by Tomorrow, '.2 P~I @ Change 5ec·n l!anyalore i .«if. . ·•. ~ • SALE IS LIVE mllD = - .. f34
Slide 28: ESG and Recognition
ESG and Recognition bajaj coNsuMrn CARE
Slide 29: ESG - Focus on resource optimization
ESG - Focus on resource optimization Reduced consumption of Water and Energy Reduction in specific water Reduced consumption of Energy through Energy Conservation Water Conservation consumption per litre of product at energy optimization and energy Guwahati on YoY basis efficiency improvement initia
Slide 30: Paonta Plant received Gold Award CII National LCA Competition
Paonta Plant received Gold Award CII National Low-Cost Automation (LCA) Competition Ceremony under Industry 4.0 wnYttl ht;ift.tD' Y.I: 0 r•::Wtrd:t.al~, bajaj caNsUMER CARE
Slide 31: Financials
FINANCIALS bajaj coNsuMrn CARE
Slide 32: Standalone - Expenses To Sales Trend
Standalone - Expenses To Sales Trend Cost EmployeesCost Material Cost 45.4% 45.3% 44.8% 9.6% 10.4% 11.4% Employees Q1 FY24 Q4 FY24 Q1 FY25 Q1 FY24 Q4 FY24 Q1 FY25 Other Expenses 16.4% 17.4% 15.7% 11.9% 13.1% 13.7% ASP Q1 FY24 Q4 FY24 Q1 FY25 Q1 FY24 Q4 FY24 Q1 FY25
Slide 33: Financial Performance - Standalone
Financial Performance - Standalone (in Rs. Crore) Particulars Q1 FY25 Q1 FY24 YoY% Q4 FY24 QoQ% Net Sales Value 236.9 259.7 -8.8% 230.2 2.9% Other Operating Income 4.2 4.5 -5.4% 5.7 -25.9% Total Operating Income 241.2 264.2 -8.7% 235.9 2.2% Cost of Goods sold 106.2 117.9 -9.9% 104.3 1.8% Contributio
Slide 34: Consolidated - Expenses To Sales Trend
Consolidated - Expenses To Sales Trend Employees Employees Cost Material Cost 45.3% 45.6% 44.7% 9.7% 11.2% 11.7% Q1 FY24 Q4 FY24 Q1 FY25 Q1 FY24 Q4 FY24 Q1 FY25 Other Expenses 16.6% 16.9% 15.7% 11.7% 13.5% 14.1% ASP Q1 FY24 Q4 FY24 Q1 FY25 Q1 FY24 Q4 FY24 Q1 FY25
Slide 35: Financial Performance - Consolidated
Financial Performance - Consolidated (in Rs. Crore) Particulars Q1 FY25 Q1 FY24 YoY% Q4 FY24 QoQ% Net Sales Value 241.7 265.7 -9.0% 234.2 3.2% Other Operating Income 4.2 4.5 -5.4% 5.7 -25.9% Total Operating Income 245.9 270.2 -9.0% 240.0 2.5% Cost of Goods sold 108.0 120.4 -10.3% 106.7 1.2% Contribu
Slide 36: Macro Outlook and Our Priorities for FY25
Macro Outlook 1 2 3 4 Normal to Above-Normal Urban demand Rural demand to improve, Raw material prices to Monsoon projected to remain supported by increased budgetary stay largely stable, given stable allocation for rural development range bound input prices Our Priorities for FY25 ▪ Continue to del
Slide 37: Thank You!
THANK YOU! Dajaj consumer cane