Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q1 FY26 Earnings Presentation
24 slides from Bajaj Consumer Care's earnings presentation, Aug 11, 2025
Slide 1: Cover letter to stock exchanges
bajaj coNsuMrn cAnE August 11, 2025 To: To: DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023
Slide 2: Investor Presentation Q1 FY26
Investor Presentation Q1 FY26 ~-~~ ~·- 191111 ~::a.. .:.-:;~ Kl • ,00 co,oon,o,oc• bajaj coNsuMrn CARE
Slide 3: Executive Summary
EXECUTIVE SUMMARY
Slide 4: Executive Summary – Standalone
Executive Summary – Standalone TOPLINE GROSS GROSS PROFIT AFTER TOPLINE EBITDA TAX MARGIN MARGIN INR 244.5 Crs 56.6% INR 42.8 Crs INR 39.0 Crs YoY +3.2% +140 bps +11.6% +2.8%
Slide 5: Executive Summary – Consolidated
Executive Summary – Consolidated TOPLINE GROSS GROSS PROFIT AFTER TOPLINE EBITDA TAX MARGIN MARGIN INR 259.5 Crs 56.5% INR 41.4 Crs INR 37.9 Crs YoY +7.4%* +120 bps +10% +2.2% * +3.7% Excl. Vishal Personal Care Limited
Slide 6: Brand Performance Highlights
Brand Performance Highlights ADHO NPDs + Traditional ▪ Overall, NPDs + traditional remained flat in Q1 ▪ Overall ADHO grew by 4% in Q1 YoY; YoY Volumes flat ▪ Bajaj 100% Pure Coconut Oil delivered 20%+ ▪ Small packs grew by mid single digit growth in Q1 YoY YoY; Sachet registered high teens growth ▪
Slide 7: Sales & Marketing
) SALES & MARKETING
Slide 8: Channel Performance Highlights
Channel Performance Highlights ▪ Registers YoY growth after a gap General Trade ▪ Urban registered strong growth YoY on back of Wholesale recovery ▪ Rural continues to be sluggish ▪ Registered a growth in teens YoY, Channel Saliency at 29% ▪ Modern Trade & E-Commerce witnessed good growths; both cha
Slide 9: Almond Drops Hair Oil Performance
Almond Drops Hair Oil Performance ▪ In Q1 FY26, Advertisement spends on ADHO increased by 46% compared to Q1 FY25, while total Advertisement spends remained constant YoY ▪ Registers a growth across domestic business ▪ Price point packs witnessed double digit growth on a YoY basis on back of improved
Slide 10: ADHO Marketing Initiatives in Q1
ADHO Marketing Initiatives in Q1 Extensive TV Campaign Digital Media • 2900 GRP garnered on TV across • Digital campaign targeting Thematic & 95 ML Promo campaign Urban audiences, amplified • 475 ML Promo launched in June across YT & OTT platforms • Increased Prime Time skews on delivered reach of 3
Slide 11: Bajaj Almond Drops X IWM Buzz OTT Awards
Bajaj Almond Drops X IWM Buzz OTT Awards iaJaj ..... AUV'i'l,D .. ' Ha,• 0 I) f1> I jaaZ9! f ~ Social Media Print Dedicated Booth OOH First Ever Collab with OTT Awards organized by IWM Buzz Sponsorship – Powered By Marketing Promotion Activities – On Ground, Newspaper, Digital, Print, Radio OOH, Mic
Slide 12: ADHO Digital Media Innovation
ADHO Digital Media Innovation "'---- Campaign Concept: Hair Quality Index (HQI) With rising pollution levels and deteriorating AQI across India, consumers are increasingly aware of environmental effects on their hair. Building on this insight, we plan to introduce Hair Quality Index (HQI) – a real-t
Slide 13: Bajaj 100% Pure Coconut Oil Performance
Bajaj 100% Pure Coconut Oil Performance ▪ Bajaj 100% Pure Coconut Oil delivered 20%+ growth in Q1 YoY ▪ Price hike executed as per Market Index ▪ All-India market share sees steady growth over the quarters
Slide 14: Project Aarohan Update
• AAROHAN A TRANSFORMATION JOURNEY PROJECT AAROHAN UPDATE
Slide 15: Project Aarohan extended to Rest of India - Phase Plan
Project Aarohan extended to Rest of India - Phase 2 Plan Q4 FY25 Q1 FY26 Q2 FY26 Q3 FY26 (Jan – Mar) (Apr – Jun) (Jul – Sept) (Oct – Dec) D . . Design Design for Design for Design for 5 Additional 4 States 2 States States ------------------~------------------~------------------~---------------------
Slide 16: Banjara's Gold Facial Kit
i i Banjara’s “ touch of nature Banjaras GOLD Facial Kit SKIN CARE & HAIR CARE
Slide 17: Update on Vishal Personal Care Ltd (VPCL) Acquisition
Update on Vishal Personal Care Ltd (VPCL) Acquisition • Share Purchase cum Shareholders Agreement (SPSHA) entered on 14 th February 2025 • As per terms of SPSHA, acquired 49% of the equity share capital in tranche 1 on 10th March 2025 for INR 59.5 Crores • Tranche 2 for Acquisition of balance 51% eq
Slide 18: Financials
FINANCIALS
Slide 19: Standalone – Margin & Expenses To Sales Trend % Q1
Standalone – Margin & Expenses To Sales Trend % Q1 Gross Margin (in %) ASP (in %) 56.6 15.7 15.3 15.4 55.2 54.2 III Q1 FY25 Q4 FY25 Q1 FY26 II I Q1 FY25 Q4 FY25 Q1 FY26 Employee Cost (in %) Other Expenses (in %) 12.2 14.8 14.4 11.4 11.6 13.7 I I I Q1 FY25 Q4 FY25 Q1 FY26 I Q1 FY25 II Q4 FY25 Q1 FY26
Slide 20: Financial Performance - Standalone
Financial Performance - Standalone in INR Crore Particulars Q1 FY26 Q1 FY25 YoY% Q4 FY25 QoQ% Net Sales Value 244.5 236.9 3.2% 239.8 2.0% Other Operating Income 7.2 4.2 69.7% 3.8 91.6% Total Operating Income 251.7 241.2 4.4% 243.5 3.4% Cost of Goods sold 106.2 106.2 0.0% 109.8 -3.3% Contribution 138
Slide 21: Consolidated – Margin & Expenses To Sales Trend % Q1
Consolidated – Margin & Expenses To Sales Trend % Q1 -------;:::::::- _- --------==========---=====;-- Gross Margin (in %) ASP (in %) 56.5 15.7 55.3 54.0 15.0 14.8 I I I Q1 FY25 Q4 FY25 Q1 FY26 I I I Q1 FY25 Q4 FY25 Q1 FY26 Employee Cost (in %) Other Expenses (in %) 13.4 11.7 11.9 14.1 15.3 15.0 I I
Slide 22: Financial Performance - Consolidated
Financial Performance - Consolidated in INR Crore Particulars Q1 FY26 Q1 FY25 YoY% Q4 FY25 QoQ% Net Sales Value 259.5 241.7 7.4% 246.7 5.2% Other Operating Income 7.2 4.2 69.7% 3.8 91.6% Total Operating Income 266.7 245.9 8.4% 250.5 6.5% Cost of Goods sold 112.9 108.0 4.5% 113.5 -0.5% Contribution 1
Slide 23: Buy Back of Shares via Tender Offer
Buy Back of Shares via Tender Offer Offer Price – INR 290 per share with Total Size of INR 186.6 crores Particulars Lac Shares Pre Buy Back Equity Share Capital 1,370.53 Equity Shares proposed to be bought back* 64.34 (4.69% of pre-buy back paid-up capital) Post Buy back Equity Share Capital 1,306.1
Slide 24: Thank You
THANK YOU bajaj coNsuMER cARE