Jones Soda Co · CSE:JSDA
Jones Soda — ICR XChange Conference 2011
32 slides from Jones Soda's conference presentation, Jan 13, 2011
Slide 1: Jones Soda Co. ICR XChange Conference - January 13, 2011
Jones Soda Co. Annual Shareholder Meeting May 27, 2009 ICR XChange Conference - January 13, 2011
Slide 2: Safe Harbor Language
Safe Harbor Language Certain statements in this presentation are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements regarding our expected cash balance as of December 31, 2010 and statements that address
Slide 3: Contents
Jones Soda Introduction Core focus Product portfolio Key performance indicators 2010 Key Events 3 contents
Slide 4: Jones Soda company - born 1996
2010 - - 2008 2007 2006 2003 2001 2000 1996 2004 2009 Jones soda company - born 1996 Jones Soda launches in Vancouver, BC Whoopass Launches Jones juice launches Jones Launches Turkey & Gravy soda Jones Launches In 3900 starbucks Jones switches To pure cane soda Jones partners With the seattle seahaw
Slide 5: Product history - Lost focus on our core
Jones Soda WhoopAss Jones Organics ORGANIC CATEGORY Jones GABA FUNCTIONAL CATEGORY SPARKLING CATEGORY Product history - Lost focus on our core 5
Slide 6: Brand case studies
SoBe Core Teas & Juice Drinks $60MM Revenue at start $220MM at hand-off > $600MM today SoBe Adrenaline Rush $0 Revenue at start $130MM at hand-off > $500MM today now called No Fear FUZE Beverages $40MM Revenue at start $164MM at hand-off > $350MM today Commodity Ingredients/Nutritionals No Significa
Slide 7: Jones soda - reborn 2010
Strong fundamentals ROI focused Proven management team All the fun and refreshment that's classically JONES! Jones soda - reborn 2010 7
Slide 8: Our focus
1. Growing our core business - 12 oz Cane Soda 2. Participating at a high-level in 2 to 3 other product lines that are in high-growth categories Building a great management team Establishing stable financials with a profit plan designed to increase long-term sustained shareholder value Our focus 8
Slide 9: Core products
9 Core products
Slide 10: Growing our core product line
Reinstatement of Volume-Oriented Pricing Strategies New pricing matrix that utilizes periods of Trade Spend as a partner to our retailers. Focus on flavors that consumers are looking for Jones will always be about unique innovative flavors but we will emphasize and feature our flavors that have grea
Slide 11: Same Store Sales Leadership
Same Store Sales Leadership (CHART) AC Nielsen, November 2010 =37% =494% 11
Slide 12: Growing our core product line - flavor opportunities
(CHART) Growing our core product Line Jones 12 oz. Glass *Beverage Digest 26-March-2010 Cola ($37B), lemon-lime ($7.3B), citrus ($7B) and pepper ($5B) represent the largest flavor opportunities in CSDs. Jones is not present at retail in any of these flavor platforms* Of the top 9 flavors that consum
Slide 13: The Jones consumer connection
13 The jones consumer connection Distinctively us Coherency over consistency Cultmmunity packvertising
Slide 14: Measuring Brand Affinity Through Social Media
Measuring Brand Affinity Through Social Media
Slide 15: Social media index
15 Social media index (CHART)
Slide 16: Social media index
16 Social media index (CHART)
Slide 17: Same Store Sales Leadership
Same Store Sales Leadership (CHART) AC Nielsen, November 2010 17
Slide 18: Chain grocery and convenience growth opportunity
Percentage of Chain Grocery Penetration 18 Chain grocery and convenience growth opportunity
Slide 19: US Markets National chain retail coverage
US Markets 19 National chain retail coverage
Slide 20: Market potential for core products
>$90 Billion Market Beverage Digest 20 Market potential for core products
Slide 21: 2010 WhoopAss relaunch
UFC Title Holder Ryan "Darth" Bader Sampling Vehicles FORD'S new Raptor 21 2010 whoopass relaunch Improved Liquid Improved Graphics Marketing Investments
Slide 22: Energy drink category opportunity
22 Capturing a 1% Share = $54MM in chain retail DOLLAR SALES % CHANGE VS. PRIOR YEAR MARKET SHARE % CHANGE VS. PRIOR YEAR RED BULL $2,067,890,000 7.8 38.3 1.7 MONSTER ENERGY $1,004,906,000 12.4 18.6 1.5 ROCKSTAR $392,901,500 -1.0 7.3 -0.3 NOS $197,114,000 14.1 3.7 0.4 JAVA MONSTER $170,929,600 -7.3
Slide 23: Channel penetration goals - Jones Soda
23 Channel penetration goals - Jones Soda 30% 23% 59% 55%
Slide 24: Experienced Management
EXPERIENCED MANAGEMENT ee00e ks, > ohana kingRain ws Mm = =) METRO (] GJONES
Slide 25: Sale of patents - July, 2010
July 28th Sale of Patents Patent Coverage: "The Method and Apparatus for Creating and Ordering Customized Branded Merchandise over a Computer Network" (2001 and 2002) Patents sold to a Company that specializes in monetization of Patents We share in the compensation generated from the monetization of
Slide 26: Cash Position by Quarter - 2009 and 2010
Cash Position by Quarter - 2009 and 2010 26 (CHART)
Slide 27: Key Performance Indicators
Key Performance Indicators *(2010 Estimated Cash as of 12/31/10, all other 2010 figures year to date through September 30, 2010) 27 (CHART) (CHART) (CHART) (CHART)
Slide 28: Q2-Q4 2010 - key events
Q2 April 9th Announce new CEO May 6th S-3 Shelf Registration Filed May 27th Announcement of Wal-Mart retail distribution expansion June 11th $10 million Equity Line of Credit with Glengrove Small Cap Value, Ltd. June 14th Hiring of Sales Directors for Western and Eastern U.S. 28 Q2-q4 2010 - key eve
Slide 29: Growth strategy
Drive execution in chain grocery behind core brand Grow C&G distribution behind WhoopAss Launch Jones natural sparkling Initiate relationships in high CSD indexing international regions Growth strategy 29
Slide 30: Slide 30
Slide 31: Average share price
Avg. Share Price Oct 2009 - Mar 2010 Avg. Share Price Apr 2010 - Dec 2010 $0.64 $1.15 ^ 80% 31 jsda
Slide 32: 2010 Stock Performance
2010 STOCK PERFORMANCE Northwest stocks: 4Q and 2010 results 4 |SDA jones Soda Ea GS JONES