Wpp Plc · LSE:WPP
Wpp — Non-Deal Roadshow (January 2023)
39 slides from Wpp's roadshow presentation, Jan 10, 2023
Slide 1: WPP Webinar: Brazil and India
WPP WEBINAR BRAZIL AND INDIA 1 0 J A N U A R Y 2 0 2 3 STEFANO ZUNINO CVL SRINIVAS COUNTRY MANAGER, BRAZIL COUNTRY MANAGER, INDIA
Slide 2: Today's Presenters
WPP WEBINAR 2023 TODAY’S PRESENTERS STEFANO ZUNINO CVL SRINIVAS Country Manager, Brazil Country Manager, India Leverage WPP’s Promoting WPP’s Co-ordinating Encouraging Developing strengths in each brand, strategy WPP resources on collaboration diverse talent market, for the and offer behalf of clien
Slide 3: Brazil
BRAZIL STEFANO ZUNINO COUNTRY MANAGER, BRAZIL
Slide 4: Brazil Key Numbers
WPP BRAZIL BRAZIL KEY NUMBERS 2022 10% 10TH of the population largest economy in manage their own the world business* Inflation Population GDP growth 6% 215M 2.5% GDP/ capita Unemployment USD rate 6,324 9.3% Source: IBGE, FGV, BCB & Itaú *According to EM (Global entrepreneurship monitor) 2021, Brazi
Slide 5: Internet and Content Consumption
WPP BRAZIL INTERNET AND CONTENT CONSUMPTION Brazil has the 4th largest digital population in the world 99% of Brazilians internet users have smartphones TOP SOCIAL MEDIA in BRAZIL (2022, Million) Social Media arrived in Brazil via Telco partnerships, providing usage 1. WhatsApp ( 1 6 5 ) outside dat
Slide 6: 8th Largest Ad Market at $15.4bn with Projected 6% CAGR
WPP BRAZIL 8TH LARGEST AD MARKET AT $15.4BN WITH PROJECTED 6% CAGR 2022-27 Brazil Advertising Expenditure USD M 20,302 19,146 • 9% YoY growth in 2022 18,022 • Digital media CAGR 8% 2022-27 16,903 15,436 16,022 • Digital media 45% of Advertising expenditure in 2022, 49% by 2027 • Retail media, is for
Slide 7: WPP Brazil Key Figures
WPP BRAZIL WPP BRAZIL KEY FIGURES 25+ Digital share of net sales Agencies 60% Our tech partners +7,000 GOOGLE, META, MELI, Margin Higher than People AMAZON WPP average and TWITTER Net sales USD #1 352 M media buyer in the market 7
Slide 8: Country Growth
WPP BRAZIL COUNTRY GROWTH % of WPP Net sales Net sales Commerce Net sales growth growth and 24% 2022 34% on 3yr basis Technology 2.3% +40% of Net YTD 2022 YTD sales 8
Slide 9: Six Strategic Priorities for Growth Led by WPP Country Management
WPP BRAZIL SIX STRATEGIC PRIORITIES FOR GROWTH LED BY WPP COUNTRY MANAGEMENT 1 2 3 Client centricity via an Maintain dominant position Continue to invest in new integrated model and cross- with tech partners and digital creativity (creators/ selling of capabilities platforms influencers) 4 5 6 Excel
Slide 10: Digital Transformation to an Integrated Agency Augmented with Acquisitions
WPP BRAZIL DIGITAL TRANSFORMATION TO AN INTEGRATED AGENCY AUGMENTED WITH ACQUISITIONS 2009-2014 Performance 2016 media Commerce 2020 ~40% agencies, 2022 agencies, Digital ~60% innovation and Ecommerce software agency (VTEX engineering partner) company Communications Experience, Commerce and Technolo
Slide 11: Our Approach Go-to-Market Approach
WPP BRAZIL OUR APPROACH GO-TO-MARKET APPROACH FOR BIG Let us know what ACCOUNTS you need so we can craft an unique solution for you 11
Slide 12: Network, Media, PR, Specialist Communications and Shared Services
WPP BRAZIL NETWORK MEDIA PR SPEC COMM Shared Services: MEDIA: PRODUCTION: TECH: REAL ESTATE/ COMMS/ WPP Business Support: PEOPLE LEGAL FINANCE FACILITIES MARKETING 12
Slide 13: Clients Surveyed on Strongest Group in Brazil
WPP BRAZIL 37.2% of clients surveyed believe there is an advantage of working with a holding group. SCOPEN asked them “which group had the strongest position in Brazil?” 31.0 % of respondents 13.6 8.7 2.4 1.6 1.6 WPP Publicis Omnicom IPG Dentsu Havas Source: SCOPEN research 2022, based on interviews
Slide 14: Top Clients, Representing 14% of Net Sales
WPP BRAZIL TOP CLIENTS, REPRESENTING 14% OF NET SALES Google Coca-Cola Samsung Vale do Colgate Rio Doce ESSENCE OPEN X F.BIZ REDFUSE DTI WT DAVID MIRUM VMLY&R AKQA OGILVY MUTATO ESSENCE F.BIZ WT ESSENCE WMS MUTATO HOGARTH COREBIZ E.NEXT MARKET DATA GREY BCW BCW BCW AKQA VMLY&R COMMERCE MUTATO BCW 14
Slide 15: Tech Partnerships
WPP BRAZIL TECH PARTNERSHIPS CERTIFICATIONS + 2,000 Brazil is a global WPP is the largest With the Corebiz benchmark on media + marketing cloud aquisition, we became MERCADO VTEX creative model. It is also partner in the region. the prefered partner for Vtex Global expansion. LIVRE ORACLE the most c
Slide 16: Our People
WPP BRAZIL OUR PEOPLE +7,000 9% 29% 28% People 19% 37% CEOs/General Total staff Managers Indentify as 34% identify as People of Female Colour Communications Digital/ Tech/ Data Business/ Account sevices Admin/ Finance/ HR 16
Slide 17: Fostering a WPP Culture: New Campus São Paulo
WPP BRAZIL FOSTERING A WPP CULTURE NEW CAMPUS SÃO PAULO Q1 - 2025 THE SPACE SUSTAINABILITY - 20,000 SqM office space, that will - LEED Gold Certification replace 17 offices - 100% renewable energy - 5,000 people from São Paulo working - 30% energy generated on site in collaboration under the same ro
Slide 18: India
INDIA CVL SRINIVAS COUNTRY MANAGER, INDIA
Slide 19: India Key Numbers
WPP INDIA INDIA KEY NUMBERS 2022 6.8% 63 GDP growth (vs Ease of doing 3.2% global business ranking average) (2014: 142) Global Tech Population companies Inflation driving 6% 1.3 BN Innovation and scale from India The Indian economy Government and is now bigger than private investment in the UK digit
Slide 20: 9th Largest Ad Market at $14.9bn with Projected 14% CAGR
WPP INDIA 9TH LARGEST AD MARKET AT $14.9BN WITH PROJECTED 14% CAGR 2022-27 India Advertising Expenditure USD M • Digital media CAGR 18% 2022-27 • Digital media 49% of Advertising expenditure in 2022, 57% by 2027 • 1bn smartphones by 2027 with 75% penetration • Strong global and local brands Source:
Slide 21: WPP in India
WPP INDIA WPP IN INDIA Employees Media market share 10,000+ 25 45%+ Agency Brands 5th 45 Largest of top 50 market in advertisers are WPP clients 8 Clients Global Centres of Excellence 2 1,000 Campuses (Mumbai and Delhi) 21
Slide 22: Main Networks and Agency Brands
WPP INDIA MAIN NETWORKS AND AGENCY BRANDS MEDIA STRATEGIC SPECIALIST CREATIVE COMMS OTHERS WPP BUSINESS SUPPORT PEOPLE LEGAL FINANCE REAL ESTATE MARKETING 22
Slide 23: Our Top Clients and Revenue Concentration
WPP INDIA OUR TOP CLIENTS AND REVENUE CONCENTRATION CPG TELECOM, MEDIA & ENT. TOP 30 = 30% OF WPP NET SALES 70% OF TOP 30 WORK WITH 3 OR MORE AGENCIES TECHNOLOGY E-COMM & DIGITAL SERVICES 15 OF TOP 50 CLIENTS GREW INDIAN CONGLOMERATES > 30% IN 2022 VS ’21 23
Slide 24: Country Growth
WPP INDIA COUNTRY GROWTH % of WPP Net Sales Net Sales Headcount Net Sales growth growth 10,500 in 28% 2022 32% 3yr basis 2022 (vs 7,500 2.8% in 2019) YTD 2022 YTD 24
Slide 25: Recent Client Wins and Recognition
WPP INDIA RECENT CLIENT WINS AND RECOGNITION RECENT WINS AWARDS RECOGNITION Titanium award at Cannes for Mondelez The WPP India Foundation won CSR Foundation of the Year at the prestigious CSR Impact Awards Grand Prix at Cannes Gold at the One Show Gold London International Ad Festival 25
Slide 26: Six Strategic Priorities for Growth Led by WPP Country Management
WPP INDIA SIX STRATEGIC PRIORITIES FOR GROWTH LED BY WPP COUNTRY MANAGEMENT 1 2 3 Client centricity via ONE ONE WPP approach to Leverage India COEs to drive WPP models Partnerships in Data and Tech innovation and transformation for local and global clients 4 5 6 Strong people and culture Simplify st
Slide 27: Client Centricity Yielding Results
WPP INDIA CLIENT CENTRICITY YIELDING RESULTS 1 CLIENT LEADER COMMUNITY SUPPORTED BY WPP LIKELIHOOD TO RECOMMEND (LTR) IS NOW PROVEN TO PREDICT REVENUE GROWTH 27
Slide 28: Sanjiv Mehta on One WPP
WPP INDIA SANJIV MEHTA ON ONE WPP CEO & MD HINDUSTAN UNILEVER LIMITED 28
Slide 29: One WPP Approach to New Offers
WPP INDIA ONE WPP APPROACH TO NEW OFFERS HEALTH & WELLNESS ESG 29
Slide 30: One WPP Approach to Partnerships
WPP INDIA ONE WPP APPROACH TO PARTNERSHIPS 2 30
Slide 31: Digital Transformation Fast Tracked with Acquisitions
WPP INDIA DIGITAL TRANSFORMATION FAST TRACKED WITH ACQUISITIONS India business 20% 80% Comms 2009-2014 ECT Social, Martech 2016 Agencies, Commerce 2018 Agency Digital Agency 2020 India + COE business Digital Content & Production Agency 55% 45% Comms ECT
Slide 32: Leveraging India COEs for Transformation
WPP INDIA LEVERAGING INDIA COE’S FOR TRANSFORMATION 3 CENTRE’S OF EXCELLENCE MARTECH/CX PRODUCTION MEDIA COMMERCE HEALTH 4,500+ TALENT POOL WPP LED EFFORTS IN- - Half are certified Tech talent - Scaling up talent - Mostly service global clients - Business Development, M&A - Leveraging synergies in T
Slide 33: Strong People and Culture Focus
WPP INDIA STRONG PEOPLE AND CULTURE FOCUS 4 10,500 People 13% 31% 27% 29% Communications Digital/tech/Data Business/Account services Admin/Finance/HR 33
Slide 34: Industry Leadership in Social Impact and Sustainability
WPP INDIA INDUSTRY LEADERSHIP IN SOCIAL 6 IMPACT AND SUSTAINABILITY 34
Slide 35: Summary: Impact of Country Manager Structure in Last Five Years
WPP INDIA SUMMARY: IMPACT OF COUNTRY MANAGER STRUCTURE IN LAST FIVE YEARS - A ONE WPP offer for key clients helping us move up value chain - A ONE WPP approach to Data and Tech partnerships giving us competitive advantage - Scaled India COEs to drive more innovation for WPP global - Strong focus on
Slide 36: Q&A
Q&A 36
Slide 37: Appendix
APPENDIX 37
Slide 38: Digital Transformation (Organic Growth Through Integration)
WPP BRAZIL DIGITAL TRANSFORMATION (ORGANIC GROWTH THROUGH INTEGRATION, PORTFOLIO STRATEGY AND SHARED SERVICES) 38
Slide 39: Thank You
THANK YOU 39