Wpp Plc · LSE:WPP
Wpp — Investor Presentation (July 2022)
34 slides from Wpp's investor presentation, Jul 6, 2022
Slide 1: Investor Webinar, 6 July 2022
INVESTOR WEBINAR 6 JULY 2022
Slide 2: BCW at a Glance
JULY 2022 BCW at a Glance © 2021 BCW. ALL RIGHTS RESERVED.
Slide 3: In a world of exponential change
In a world of exponential change, our clients’ organizations and industries are evolving at an unprecedented pace. © 2021 BCW. ALL RIGHTS RESERVED. | 3
Slide 4: Increasingly complex, connected stakeholder ecosystems
They operate in increasingly complex, connected stakeholder ecosystems. And they need to move people – all kinds of people – to think differently, feel deeply and act urgently. © 22002211 BBC © CWW.. A L L R I G H T S R E S E R V E D . | 4
Slide 5: © 2021 BCW. ALL RIGHTS RESERVED. | 5
© 2021 BCW. ALL RIGHTS RESERVED. | 5
Slide 6: We've transformed our agency and offer
We’ve transformed our agency and offer From media relations to integrated communications Earned-Plus Investments in Data/Analytics, Earned-First Technology, Content Production & Paid/Performance Media Investments in Insights, Earned + Creative Technology Earned-Only Strategy & Creative Earned + Data
Slide 7: BCW's Earned-Plus Offer
BCW’s Earned-Plus Offer Full-Service Offer: Brand Marketing ● Corporate Reputation ● Public Affairs Government Relations ● Issues & Crisis ● Purpose / CSR / ESG Financial Communications ● Influencer Advocacy ● DEI / Polycultural Powered by Core Capabilities: Research & Strategy ● Creative ● Data & A
Slide 8: Strategic Priority: Corporate Affairs
Strategic Priority: Corporate Affairs Corporate Positioning & Executive Visibility & Purpose & ESG Diversity, Equity & Inclusion Narrative Development Communications (Environmental, Social, Governance) Financial Communications Business Transformation, Issues & Crisis Public Policy, Advocacy & Employ
Slide 9: Work Highlights
Work Highlights © 2021 BCW. ALL RIGHTS RESERVED. | 9
Slide 10: © 2021 BCW. ALL RIGHTS RESERVED. | 10
© 2021 BCW. ALL RIGHTS RESERVED. | 10
Slide 11: © 2021 BCW. ALL RIGHTS RESERVED. | 11
© 2021 BCW. ALL RIGHTS RESERVED. | 11
Slide 12: BCW. Moving People.
BCW. Moving People. © 2021 BCW. ALL RIGHTS RESERVED. | 12
Slide 13: WPP Investor Webinar, Hill+Knowlton
WPP Investor Webinar July 2022 © Hill+Knowlton Strategies
Slide 14: The original strategic communication consultancy
The original strategic communication consultancy, innovating our craft for almost a century. © Hill+Knowlton Strategies
Slide 15: Market interest in our renewal is high
Market interest in our renewal is high “We need counselors who understand interdependencies Investing for our next era of achievement and who are able to fly into integrated unclear areas – disciplines are all converging.” • Corporate Advisory “I have a strong bias for a lead firm who acts as an • P
Slide 16: Working at the heart of sustainable value creation
Working at the heart of sustainable value creation H+K mines the fusion of Growth, Risk and Reputation to transform outcomes Sustainable Value Creation 16 ©©Hill+Knowlton Hill+KnowltonStrategies Strategies
Slide 17: Working at the heart of sustainable value creation
Working at the heart of sustainable value creation H+K mines the fusion of Growth, Risk and Reputation to transform outcomes A global natural resources company H+K has been engaged by the global experienced a crisis that profoundly management board and risk management damaged the credibility of mana
Slide 18: ESG Advisory
ESG Advisory © Hill+Knowlton Strategies
Slide 19: Climate action planning for a leading freight rail provider
Climate action planning for a leading freight rail provider Deliver the plan to fulfill a net zero by 2050 pledge and assemble the world's largest battery-electric locomotive fleet. • Reducing Scope 1 and 2 greenhouse gas emissions 26% by the end of this decade. • Publishing a comprehensive report d
Slide 20: Net Zero 2040
Slide 21: Driving vaccine equity to fight COVID-19
Driving vaccine equity to fight COVID-19 15 million+ vaccinations at zip codes ranked high on the Social Vulnerability Index. Intent to get vaccinated among minority audiences increased from 55 to 72% Successful campaign strengthened Walgreens’ position as a trusted neighborhood health destination 2
Slide 22: An Emerging Growth Engine
An Emerging Growth Engine © Hill+Knowlton Strategies
Slide 23: H+K outperformed PR segments of major holding companies during the pandemic
H+K outperformed PR segments of major global holding companies during the pandemic 2019-2021 Net Sales CAGR for H+K and PR segments of top global holdings (organic, constant currency) 3.5% 0.9% -0.9% Holding Holding PR Company #1 Company #2 (H+K: 4.7%) Note: Comparison at holding company line of bus
Slide 24: H+K grew faster in 2021 than PR segments of key holding companies
H+K grew faster in 2021 than PR segments of key major holding companies Net Sales change in 2021 for H+K and PR segments of top global holdings (organic, constant currency) 11.5% 10.6% 6.3% PR Holding Company #1 Holding Company #2 (H+K: 13.5%) Note: Comparison at holding company line of business lev
Slide 25: Our work has never mattered more
Our work has never mattered more We live in an era of disruption of unmatched scale and speed Of historic risk and opportunity One in which the endeavor to create long term value must engage all stakeholders Today, there is a race to ignite innovation and generate growth To protect our planet, and t
Slide 26: © Hill+Knowlton Strategies
© Hill+Knowlton Strategies
Slide 27: FGS Global
FGS Global July 2022 WPP Webinar: PR and Reputation
Slide 28: The Stakeholder Economy Has Arrived
Shareholders The Board Regulatory Audiences The Stakeholder Economy Has Arrived. Cultural Legislative Employees Conversation Audiences Political Conversation Customers 28
Slide 29: The Strategic Advisor For The Stakeholder Economy
The Strategic Advisor For The Stakeholder Economy NORTH AMERICA The Strategic Advisor For The Stakeholder Boston New York Economy Chicago San Francisco Complete Houston South Florida Integrated Offering Kingston Washington, DC Strong Momentum Los Angeles Select Global Clients Global Team. Local Expe
Slide 30: Complete Integrated Offering
Complete Integrated Offering The Strategic Advisor For The Stakeholder Economy Complete Integrated Offering Strong Momentum Select Global Clients Five Practice Areas #1 — Transaction and Financial Communications M&A firm by deal value and count in 2021 (Mergermarket) — Corporate Reputation and Leade
Slide 31: Strong Momentum
Strong Momentum The Strategic Advisor For The Stakeholder Economy Complete Integrated Offering Strong Momentum Select Global Clients Highest-profile transactions Multi-regional 200 work increases clients expanded their work across regions* Rising number of Clients continue 150+ integrated campaigns
Slide 32: Select Global Clients
Select Global Clients The Strategic Advisor For The Stakeholder Economy Complete Integrated Offering Strong Momentum Select Global Clients — Capital markets — CEO positioning — Government relations — New corporate strategy — Activist strategy — Redefining ESG strategy — Corporate & Leadership — Fina
Slide 33: fgsglobal.com
fgsglobal.com
Slide 34: Q&A
Q&A