Rma Global Ltd. · ASX:RMY
Rma Global — Investor Presentation (October 2020)
66 slides from Rma Global's investor presentation, Oct 19, 2020
Slide 1: ASX cover letter: Platform demonstration presentation
For personal use only The Manager Company Announcements Office Australian Stock Exchange Exchange Centre 20 Bridge Street SYDNEY NSW 2000 19 October 2020 ELECTRONIC LODGEMENT Dear Sir or Madam PLATFORM DEMONSTRATION PRESENATION Please find attached the presentation to be used to demonstrate the Rate
Slide 2: Platform Demo
For personal use only Platform Demo Michael Davey - CEO October 2020 1
Slide 3: Purpose of Today
Today we want to give you a recap on highlights and a brief Purpose of tour of the RateMyAgent platform to demonstrate; Today? For personal use only 1. Key platform features 2. Agent use case & value proposition 3. Building a trusted brand & digital footprint 4. US market rollout & agent adoption 2
Slide 4: Highlights: Australia and New Zealand, United States
RateMyAgent Australia and New Zealand Highlights For personal use only • Mature market with excellent engagement with the majority of real estate agents on the platform collecting reviews • Focus for the next six months: • increase agent subscriptions. • push and diversify the Promoter product • pus
Slide 5: Australia is a successful mature market
Australia is a successful mature market with 81% of properties sold by an agent with a RMA profile For personal use only Agents are embracing and using the platform, but now to monetize them. 4
Slide 6: Australian agent subscriptions growing; Promoter revenue growing
Australian agent subscriptions growing, despite tough market. Promoter revenue growing significantly. For personal use only Monetization to come from: • increasing paid subscriptions • pushing and diversifying promoter • Mortgage Broking • more value through partnerships: Domain, Google, Facebook, et
Slide 7: Rapid growth in the US
Rapid growth in the US - Agents are embracing the platform. Targeting 100,000 profiles by end of CY20. For personal use only 6
Slide 8: US reviews 54,000 and growing strongly
US reviews 54,000 and growing strongly For personal use only Review growth strategy • Automated “one-click” reviews through integration with brokerage transaction management systems • Importing external verified reviews • New onboarding to be relaunched to existing connected MLS agents • New MLS part
Slide 9: A verified review platform that builds trust and transparency
For personal use only A verified review platform that builds trust and transparency across the real estate value chain; For Agents & Brokers; For Consumers; 1. Build consumer trust and 1. A transparent service that empowers transparency through the power home owners (and buyers) in their of social pr
Slide 10: RateMyAgent flywheel and network effects
RateMyAgent Promoter Data Feeds Flywheel & For personal use only Create multiple ad types and Fresh Sales and Leasing campaigns in one click Listings Data Network Effects Verified Reviews Linked to the Subscriptions & Tools Transaction Claimed Agents Upgrade to use pro tools and Create free account s
Slide 11: Agency Journey
For personal use only Agency Journey 10
Slide 12: Google Review Syndication, Organic Results and Posts
Google Review For personal use only Syndication, Organic Results and Posts 11
Slide 13: Sales Reviews
For personal use only Sales Reviews 12
Slide 14: Leasing Reviews
For personal use only Leasing Reviews 13
Slide 15: Google Review Manager
Google Review For personal use only Manager 14
Slide 16: Automatic Review Requests
Automatic Review For personal use only Requests 15
Slide 17: Agent Journey
For personal use only Agent Journey 16
Slide 18: Dashboard
For personal use only Dashboard 17
Slide 19: Get Reviews
For personal use only Get Reviews 18
Slide 20: Widgets
For personal use only Widgets 19
Slide 21: For personal use only
ratemyagent | Ross Wyatt Your Forever Agent from Skyline to Shoreline..Sisi
Slide 22: Listing Reports
For personal use only Listing Reports 21
Slide 23: Social Media Manager
Social Media Manager For personal use only Automatically post your latest: ● Listings ● Sales ● reviews to your chosen social networks 22
Slide 24: Promoter Journey
For personal use only Promoter Journey 23
Slide 25: Promoter overview
ratemyagent BB Dashboard @® Edit profile EH Properties I Reviews $9 Promoter <P Widgets < Social Media Listing Reports &@ Linked Accounts [G Templates © Training & Billing Promoter Overview Campaigns The simplest way to advertise yourself and your brand on social media and the web Ad Torplate e ee ‘
Slide 26: Promoter: choose what to promote
ratemyagent BB Dashboard @® Edit profile EH Properties I Reviews $9 Promoter <p> Widgets < Social Media Listing Reports &@ Linked Accounts [G Templates © Training & Billing Promoter Overview Campaigns eo 2 5 4 5 Ad Type Content Template Audience Budget What would you like to promote? Reviews Awards
Slide 27: Promoter: select your review
ratemyagent QR Dashboard @® Edit profile EH Properties I Reviews §9 Promoter </> Widgets < Social Media Listing Reports 8 Linked Accounts [G Templates © Training & Billing Promoter Overview Campaigns 1 (2) 4 Ad Type Content Audience Budget Select your Review Please add review to your promotion by cl
Slide 28: Promoter: Facebook ad template
ratemyagent QR Dashboard ® Edit profile EX Properties I Reviews $9 Promoter <P> Widgets e& Social Media Listing Reports £8 Linked Accounts [Z Templates © Training B Billing Promoter Overview Campaigns 1 2 Ad Type Content We've generated your Ads You can change the template of these ads below - QgGO
Slide 29: Promoter: Google ad template
ratemyagent QR Dashboard ® Edit profile EE] Properties I Reviews $3 Promoter <P> Widgets & Social Listing Reports G8 Linked Accounts [Z Templates Training & Billing Promoter Overview Campaigns 1 A [3] Ad Type Content Template We've generated your Ads You can change the template of these ads below ac
Slide 30: Promoter: Instagram ad template
ratemyagent QR Dashboard ® Edit profile EX Properties I Reviews $9 Promoter <P> Widgets & Social Media Listing Reports £8 Linked Accounts [Z Templates © Training B Billing Promoter Overview We've generated your Ads 2 °e Content Template You can change the template of these ads below feTG) Instagram
Slide 31: Promoter: confirm your audience
ratemyagent | QR Dashboard @® Exit profile EH Properties Reviews §9 Promoter <p> Widgets < Social Media Listing Reports 8 Linked Accounts [G Templates © Training & Billing Promoter Overview Campaigns 1 2 3 (4) 5 Ad Type Content Template Audience Budget Confirm your Audience We've added your markets
Slide 32: Promoter: select your budget
ratemyagent BB Dashboard ® Edit profile EE Properties © Reviews $3 Promoter </> Widgets e& Social Media Listing Reports Linked Accounts [Z Templates © Training B Billing Promoter Overview Campaigns 1 A Ad Type Content Select your Budget We have 3 popular packages to choose from $299 Price exel. GST
Slide 33: Promoter: campaign created
ratemyagent jf QR Dashboard @® Exit profile EH Properties Reviews §9 Promoter <p> Widgets < Social Media Listing Reports 8 Linked Accounts [G Templates © Training & Billing Promoter Overview Campaigns Lift Off! Create Campaign Your campaign has been created. It can take up to 48 hours to start showi
Slide 34: Creating Multiple Ad Types
Creating Multiple Ad Types For personal use only 33
Slide 35: Also Listing & Leasing Ads
Also Listing & Leasing Ads For personal use only 34
Slide 36: Enabling Video Ads leveraging our proprietary data
Enabling Video Ads - For personal use only leveraging our proprietary data 35
Slide 37: Australian Review Exposures
Australian Review Exposures > 30 Million over last 90 days For personal use only 36
Slide 38: Mortgage Broking
For personal use only Broking Mortgage 37
Slide 39: Consumer Journey
For personal use only Consumer Journey 38
Slide 40: Researching and watching the market
Researching No.1 Organic search result and watching For personal use only the market 39
Slide 41: Choice
For personal use only Choice 40
Slide 42: Empower
For personal use only Empower 41
Slide 43: Trust Badges & Awards
Trust Badges & Awards For personal use only 42
Slide 44: Anatomy of a Trusted Review
1 Rating and review Anatomy of a Trusted For personal use only Review 2 Sold selfie, vendor name and review date Agent 3 response 4 Verified review 5 Property details 43
Slide 45: Decide & Connect
For personal use only Connect Decide & 44
Slide 46: Share
For personal use only Share 45
Slide 47: USA Demo
For personal use only USA Demo 46
Slide 48: Why is this important? Targeting Large Brokerages
Why is this important? Targeting ● Large brokerages enable even better data access to agents and get us even Large For personal use only closer to the property transaction ● Our first integration is with RealtyOne Brokerages Group is with 220 offices and 15,000 agents ● They co market our product and
Slide 49: Onboarding Journey
For personal use only Onboarding Journey 48
Slide 50: Claim your Free Profile
Hi Jessica Testing Congrats on your recent sale! # tart establishing your reputation by jequesting your first review on Ra nt tod. 1111/40 Alton Rd, Miami Beach, FL, 33139 Claim your Free Profile iaiming your profile and requesting reviews RatelyAgent are totally FREE! Collect unlimited verified rev
Slide 51: Welcome to RateMyAgent
ratemyagent ' Welcome to RateMyAgent, Jessica Activate your profile now to request a review for 1111/400 Alton Rd, Miami Beach, FL, 33139. Activate & Collect Review Activating your account and collecting reviews is free, Jessica. By doing so, you agree to our Terms and Conditions. © 2020 RateMyAgent
Slide 52: Setting up your profile: Request Review
Setting up your profile Request Review Request your first review now. 1111/40 Alton Rd Miami Beach, FL, 33139 Skip © 2020 RateMyAgent 51
Slide 53: Request Review
Request Review 1111/400 Alton Rd Miami Beach, FL, 33139 Sold on 18 Sep 2020 Request a review from the: Seller Buyer Cancel © 2020 RateMyAgent 52
Slide 54: Request Review: seller email
Request Review 4111/40 Alton Rd Miami Beach, FL, 33139 Sold on 18 Sep 2020 Request a review from the: Seller's Email* Message Enter a message for the seller (Optional) Cancel ) 2020 RateMyAgent 53
Slide 55: Request Sent
Zo Request Sent Request another review? ==" — Unit B504/3240 Gulf of Mexico Dr Longboat Key, FL, 34228 Maybe Later © 2020 RateMyAgent 54
Slide 56: Setting up your profile: review opportunities
Setting up your profile Request Review Here are your latest review opportunities, request your first review now. APT 1810/2851 NE 183rd St @ Requested Aventura, FL, 33160 ane : = -* — Unit B504/3240 Gulf of Mexico Dr Longboat Key, FL, 34228 621/1100 West Ave Miami Beach, FL, 33139 © 2020 RateMyAgent
Slide 57: Connect your Review Platforms
Setting up your profile Connect your Review Platforms Let's get all your existing reviews in one place 2 Connect Zillow io) aQ Connect RealSatisfied (Vv) © 2020 RateMyAgent 56
Slide 58: Connect RealSatisfied
Connect RealSatisfied Connect RealSatisfied Is this you? Please enter your Vanity Key Profile Settings Dreatsatisfied You can find your Vanity Key in your RealSatisfied Dashboard cy (ee example) rete ty Pegs Joe Schutt joe-schutt Secings (617) 394.8648 change fom (Gexoned Overall satisfaction: 95% S
Slide 59: Connect your Social Media
Setting up your profile Connect your Social Media This lets you easily share your reviews with your followers Fi Connect Facebook W connect Twitter jin] Connect Linkedin Continue Skip © 2020 RateMyAgent Setting up your profile Connect your Social Media This lets you easily share your reviews with yo
Slide 60: Select your Subscription
Setting up your profile Select your Subscription In real estate, your reputation is everything - it's time your reviews work as hard as you do. Skip @ Your Basic Agent Digital Pro 0... 39... Price exc. Sales Tax Price exch, Sales Tax Put all your reviews in one place Put your great reputation to and
Slide 61: Profile set up successfully
Congratulations Jessica Your profile has been set up successfully. You are now on a Free Subscription What's next? Request more reviews and explore your agent dashboard. View your Dashboard 60
Slide 62: USA Live Demo
For personal use only USA Live Demo 61
Slide 63: Summary
For personal use only Summary 62
Slide 64: Summary
● Pushing towards profitability Summary ○ Revenues up significantly QoQ and YoY ○ Cash operating outflows continuing to improve For personal use only ○ Subscription penetration increasing (46% of active agents on a subscription, up from 41% in 4Q FY20) ○ New products being rolled out in Australia in 2Q
Slide 65: Questions?
For personal use only Questions? 64
Slide 66: Thank You
For personal use only Thank You 65