Salesforce, Inc. · NYSE:CRM

Salesforce — salesforce.com — Investor Presentation (2011)

76 slides from Salesforce's investor presentation, 2011

  1. Slide 1: Welcome to the Social Enterprise

  2. Slide 2: Safe Harbor

    Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results

  3. Slide 3: Our Mission: Cloud Computing Driver, Catalyst & Evangelist

    Our Mission: Cloud Computing Driver, Catalyst & Evangelist 1960s 1980s Today Mainframe On-Premise Enterprise Cloud Client/server Computing

  4. Slide 4: Quarterly Revenue ($M)

    First Cloud Company to Exceed: $2.0 Billion+ Annual Revenue Run Rate 49% 504 43% 457 429 Revenue 34% 394 34% Quarterly Revenue ($M) Y/Y Growth 377 354 30% 29% 331 305 316 25% 290 23% 24% 276 22% 263 20% 20% Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112

  5. Slide 5: Growing Customer Base

    Growing Customer Base 97,700+ As of April 30, 2011 97,700 92,300 20,000+ 87,200 Net New Customers TTM 82,400 77,300 72,500 67,900 63,200 59,300 55,400 51,800 47,700 43,600 41,000 38,100 35,300 32,300 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112

  6. Slide 6: The Cloud Serves Companies of Every Size

    The Cloud Serves Companies of Every Size ENTERPRISE MID-MARKET SMALL BUSINESS

  7. Slide 7: The Cloud Computing Model

    The Cloud Computing Model Multi-tenant Automatic Upgrades Pay-as-you-go Real-time 5x Faster 95% More Efficient IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009

  8. Slide 8: Cloud Computing: Most Sustainable Technology in the World

    Cloud Computing: Most Sustainable Technology in the World Energy Efficiency Comparison Carbon Emissions (grams CO2/computer transaction) 95% 64% more more energy energy efficient efficient On-Premise Private Cloud (Outsourced and Virtualized) green.salesforce.com *Estimated avoided carbon emissions

  9. Slide 9: The Cloud Computing Test

    The Cloud Computing Test Other Vendors Hardware/Software Costs ? $0 Automatic Upgrades ? 3 per year Scalability ? Instant Democratic ? 1/3 small, 1/3 medium, 1/3 large Apps Marketplace ? 1,000+ apps Energy Efficiency ? .09 grams CO2/trx

  10. Slide 10: Beware the False Cloud

    Beware the False Cloud The False Cloud: is NOT efficient is NOT democratic is NOT economical is NOT environmental

  11. Slide 11: Ten Year Computing Cycles

    Ten Year Computing Cycles 10X More Users With Each Cycle 2010 Social Revolution Social Apps 2000s Mobile Cloud Computing Mobile Apps 1990s Desktop Cloud Computing Web Apps 1980s Client/server Computing Process Automation Apps 1970s Mini Computing Business Logic Apps 1960s Mainframe Computing Data Ma

  12. Slide 12: Social Revolution: Social Networking Surpasses Email

    Social Revolution: Social Networking Surpasses Email Inflection Point Source: Comscore, January 2011

  13. Slide 13: Social Revolution: Broad Change in Internet Usage

    Social Revolution: Broad Change in Internet Usage Top Internet Uses 22% of internet time is social. Source: Nielsen Wire, January 2011. Morgan Stanley Internet Mobile Report, December 2009

  14. Slide 14: Social Revolution: Next Generation Devices

    Social Revolution: Next Generation Devices Changing How We Access the Internet Device Shipments Tablets Smartphones Mobile PCs Desktop Facebook mobile users are 2X more active than desktop users. facebook.com Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December, 2010.

  15. Slide 15: Social Revolution: Employees Forcing an Unprecedented Pace of Change

    Social Revolution: Employees Forcing an Unprecedented Pace of Change CIOs Surveyed on Tablet Usage 2010 2011 Not Allowed Employee- Purchased for owned Employees Tablets Allowed Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.

  16. Slide 16: The Social Divide: Customers and Companies

    The Social Divide: Customers and Companies Your customers are social. Your company isn‟t. Communities

  17. Slide 17: The Social Enterprise: Bridging the Social and Mobile Divide

    The Social Enterprise: Bridging the Social and Mobile Divide Connect Your Company to Your Customers Social Mobile Open

  18. Slide 18: The Social Enterprise: Welcome to the Social Revolution

    The Social Enterprise: Welcome to the Social Revolution Private Social Networks Sell Collaborate Service Social Market Enterprise Automate & Extend Listen & Product & Engage Partners Public Social Social Enterprise Networks Platform Social Profile Your Customer

  19. Slide 19: Social Applications and Platform

    Social Applications and Platform Open API‟s

  20. Slide 20: Sales Cloud

  21. Slide 21: Salesforce.com is the Sales Cloud Leader

    Salesforce.com is the Sales Cloud Leader Market Leadership Customer Success Product Innovation Magic Quadrant Leader Groundswell Award Report Builder Accelerators Innovative Company Tina Koppe, Sales Analyst Instant Account and Contact Data in Salesforce Market Leader Technology of the Year Chatter

  22. Slide 22: Customers Succeed Across Every Major Metric

    Customers Succeed Across Every Major Metric Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted October-November 2010, by an independent third- party, MarketTools Inc., on 6,000+ customers randomly selected. Response sizes per question

  23. Slide 23: Unfortunately, Most Sales People Waste Time

    Unfortunately, Most Sales People Waste Time

  24. Slide 24: World's Leading Sales Application for the World's Most Productive Reps

    World’s Leading Sales Application for the World’s Most Productive Reps Accounts & Marketing & Opportunities & Clean Data Workflow & Enterprise Email & Real-time Partner Marketplace Contacts Leads Quotes Approvals Collaboration Calendaring Analytics Management

  25. Slide 25: Chatter Helps You Sell Smarter as a Team

    Chatter Helps You Sell Smarter as a Team Enterprise Collaboration Top Ways to Win with Chatter 1. Collaborate on account strategies 2. Discover winning competitive tactics 3. Get instant answers to questions 4. Prep as a team for customer meetings 5. Solve customer problems quickly 6. Share deal pro

  26. Slide 26: Collaborative Analytics Enable Smarter Decisions

    Collaborative Analytics Enable Smarter Decisions Real-time Analytics Measure What Matters Track pipeline, deals, revenue and activities Make the Entire Company Smarter Share and apply insights across teams Anyone Can Gather Insights Fast Drag and drop report and dashboard creation

  27. Slide 27: Jigsaw Shortens Sales Cycles with Accurate Contact Data

    Jigsaw Shortens Sales Cycles with Accurate Contact Data Clean Data Turbo-charge Your Pipeline Live feed of 24 million business leads Find Influencers Faster 36,000 contacts added daily by 1.5 million users Improve Productivity with Clean Data Automatic updates for account & contact accuracy

  28. Slide 28: NBC Sells Product Placements With The Sales Cloud

    NBC Sells Product Placements With The Sales Cloud 800 subscribers 85%+ user adoption +$42 Million revenue from cross-selling 400% increase in pipeline 81% Reduction in marketing cycle times Eric Johnson VP, Commercial Excellence

  29. Slide 29: Dr Pepper Snapple Group Gains Critical Sales Insights

    Dr Pepper Snapple Group Gains Critical Sales Insights 300 sales reps track 10,000+ accounts across the Fountain Sales and Bottles & Cans divisions Hundreds of dashboards track key KPIs like sales call volume Scheduled email dashboards alert the teams and drive accountability 56% annual ROI achieved

  30. Slide 30: Service Cloud

    Service Cloud

  31. Slide 31: Salesforce Leads the Market with Service Cloud

    Salesforce Leads the Market with Service Cloud Market Leadership Customer Success Product Innovation 15,000+ Customers Magic MagicQuadrant Quadrantfor for Forrester Wave: CRM Customer CustomerService Service Suites: Customer Call Centers Contact Centers Service Solutions Leader Leader Salesforce for

  32. Slide 32: Customer Success Across Every Major Metric

    Customer Success Across Every Major Metric Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted May 2011, by an independent third-party, MarketTools Inc., on 4,000+ customers randomly selected. Response sizes per question vary.

  33. Slide 33: Today's Contact Centers Can't Connect with Customers

    Today’s Contact Centers Can’t Connect with Customers You invested here: But customers are here: Contact Center

  34. Slide 34: The Next Generation of Customer Service

    The Next Generation of Customer Service Collaborative Contact Email Call Scripting Partners Contracts & Knowledge Center Entitlements Search Social Social Agent Live Dashboards & Monitoring Communities Collaboration Agent Reports

  35. Slide 35: Plantronics Unifies Global Customer with Service Cloud

    Plantronics Unifies Global Customer with Service Cloud World’s leading headset manufacturer 450+ users Complete 360-degree view of global customers Operational in 8 countries in less than 6 months Integrations to corporate website and ERP systems Ed Romson Global Customer Care

  36. Slide 36: Comcast-Spectacor Creates Passionate Fans in the Cloud

    Comcast-Spectacor Creates Passionate Fans in the Cloud Manage issues for 100,000’s of season ticket holders Deployed to 180 users in 3 months Faster case resolution, improved visibility Participate in Twitter conversations to increase loyalty Improved net promoter score by 45% Mark DiMaurizio Vice P

  37. Slide 37: Collaboration Cloud

    Collaboration Cloud

  38. Slide 38: Our Most Successful Product Release

    Our Most Successful Product Release Market Leadership Customer Success Product Innovation 80,000+ Active Customers Magic Quadrant for Customer Service Product of the year Call Centers Product of the year #topics JP McCarvel Marketing Manager @mentions Most innovative Most innovative product product

  39. Slide 39: Phenomenal Success with Chatter

    Phenomenal Success with Chatter Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Relationship Survey conducted Nov. 2010 by an independent third-party MarketTools Inc. on 6,000+ customers randomly selected, representing organizations across the globe, of all size

  40. Slide 40: Today, It's Impossible to Stay on Top of Everything

    Today, It’s Impossible to Stay on Top of Everything Competitive Expert Sales Ops Leads Contracts Price List Legal Product Corporate Forecasts Expert Presentation Executive

  41. Slide 41: Chatter Makes Everyone in Your Company More Productive

    Chatter Makes Everyone in Your Company More Productive Profiles Status Updates Groups File Sharing App Feeds Security & Real-Time Mobile Marketplace Updates Sharing Model Analytics

  42. Slide 42: Chatter for the Entire Enterprise

    Chatter for the Entire Enterprise Sales Cloud Chatter Free Chatter Plus Chatter.com Service Cloud Free $15 /user/month Force.com Free Profiles Includes Chatter Free, PLUS: Profiles Status Updates Accounts & Contacts1 Includes all Status Updates Feeds Force.com2 Feeds Chatter features Groups Dashboar

  43. Slide 43: Dell Manages a Global Organization with Chatter

    Dell Manages a Global Organization with Chatter 100,000 Chatter Subscribers 15,000 Sales Subscribers Across 20 Countries 10% Increase in Sales Productivity $1 Billion in Approved Partner Deal Registrations Michael Dell CEO

  44. Slide 44: Motorola Keeps Everyone Aligned on Chatter

    Motorola Keeps Everyone Aligned on Chatter +1,000 Chatter users Legal, finance, and operations collaborate on partner contracts Device Selector App instantly Chatterized Royalty payments Chatter to executives Elias Dayeh Sr. Manager, Business Operations

  45. Slide 45: Data Cloud

    S$ Data Cloud

  46. Slide 46: The Traditional Data Gathering Model Has Failed

    The Traditional Data Gathering Model Has Failed Manual Collection Time consuming. Costly. Error prone. Infrequent Updates 2 weeks to pull a list. Updates come once a year. Expensive Infrastructure You store, integrate, backup, secure… $14 Billion+ a year spent on data services* *Global market size f

  47. Slide 47: Jigsaw: Accurate Business Contact Data in the Cloud

    Jigsaw: Accurate Business Contact Data in the Cloud Most Accurate Complete Database 24 million+ B2B contacts 4 million+ companies Crowd-sourced business data 1.6 million+ community members 36,000 new contacts per day Real-time updates 12,000+ contact updates per day

  48. Slide 48: Gathering Data from the Crowd is More Effective

    Gathering Data from the Crowd is More Effective Wikipedia Yelp Jigsaw xxx xxx xxx Millions of Contributors Millions of Reviews Millions of Contacts 12,568,906 users made… 15 million reviews 1.6 million+ members 395,177,595 edits… 1 million photos 36,000 daily adds 20,676,516 articles 45 million visi

  49. Slide 49: Jigsaw Leads Gives You the Data You Need

    Jigsaw Leads Gives You the Data You Need Build Better Marketing Campaigns Custom Build Contact Lists Prospect Faster Instant Access to the Contacts Sales Needs Full File Access Unlimited Usage of Our Complete File

  50. Slide 50: Marketing Cloud

    radian Marketing Cloud

  51. Slide 51: Difficult to Track Conversations Across Public Social Networks

    Difficult to Track Conversations Across Public Social Networks What are your customers saying? 110 million tweets/day 1.5 billion Facebook posts/day Billions of blogs & communities

  52. Slide 52: Join Every Relevant Customer Conversation

    Join Every Relevant Customer Conversation Blogs Community Sites Public Social Network Listen to relevant conversations Engage with every customer Market to your community

  53. Slide 53: Listen and Engage with Radian6

    Listen and Engage with Radian 6 Listen to Customers with Radian6: Engage with Each Customer Millions of conversations: Twitter Facebook Blogs YouTube LinkedIn News Sites Discussion Boards Video Sharing Sites Online Communities

  54. Slide 54: Pepsi Listens and Engages with Radian6

    Pepsi Listens and Engages with Radian6 Pepsi Refresh Campaign Outdoor Ads Listened to thousands of conversations Web Ads Immediate feedback in Radian6 Changed ad spend for follow-up campaign TV Ads Listen & Engage

  55. Slide 55: Listen to Your Customers on Public Social Networks

    Listen to Your Customers on Public Social Networks Tracks 22,000+ conversations / day Monitors 11 languages 13,000 employees trained in social media Listening to every brand conversation Measuring brand sentiment

  56. Slide 56: Marketing Harry Potter on Facebook

    Marketing Harry Potter on Facebook Facebook apps powered by Heroku facebook.com/harrypottermovie #15 most popular Facebook page 26 Million Likes Fan conversations Aggregated Facebook & Twitter fan feedback E-commerce

  57. Slide 57: Force.com

  58. Slide 58: The Leading Cloud Platform for Building Cloud Apps

    The Leading Cloud Platform for Building Cloud 2 Apps Market Leadership Customer Success Product Innovation Enterprise Application Servers Visionary Platform-as-a-Service for App Marc Silber Dev and Delivery Professionals IT Architect Leader 2009 PaaS #1 Market Share Innovation Award "This Magic Quad

  59. Slide 59: Pre-Cloud Platforms are on a Path to Nowhere

    Pre-Cloud Platforms are on a Path to Nowhere Business Needs $500B IT Debt Gap* IT Projects IT Delivery Time *Gartner: „IT Debt‟ to be $500 billion this year, with potential to grow to $1 trillion by 2015. September 23, 2010

  60. Slide 60: Traditional Platforms Make it Impossible for IT to Catch Up

    Traditional Platforms Make it Impossible for IT to Catch Up Slow App Dev Process Install & Write Deploy & Monitor & Patch and Configure Stack Code Load Test Tune Regression Test You Your App IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Sa

  61. Slide 61: Force.com is 5X Faster and Half the Cost to Build Apps

    Force.com is 5X Faster and Half the Cost to Build Apps Deliver Apps 5X Faster Half the cost Point and Click for Business Users Fewer IT Resources Coding for Developers No Hardware/Software On- Force.com premise Software Includes: staffing, infrastructure, licenses, IT support, and changes. IDC White

  62. Slide 62: Force.com: Open Cloud Platform for All Your Apps

    Force.com: Open Cloud Platform for All Your Apps Business Analysts Professional Developers Appforce Siteforce VMforce Fastest path to Fastest path to Fastest path to Fastest path to departmental apps marketing websites enterprise java apps Ruby Apps

  63. Slide 63: Appforce: The Fastest Way to Build Departmental Apps

    Appforce: The Fastest Way to Build Departmental Apps Appforce Form Builder Report Builder Visual Workflow Mutli-Currency & Language Programmable Mobile Control & Compliance Fast App Dev: 80% point-and-click 20% code

  64. Slide 64: Siteforce: A Revolutionary Way to Build and Update Websites

    Siteforce: A Revolutionary Way to Build and Update Websites Siteforce Content Delivery Integrated CMS Point & Website Network Click Editor Components Easy to Manage Website 80% point-and-click 20% code *Visual Designer, CMS, and Components currently planned to be generally available in 2011

  65. Slide 65: VMforce: Build Enterprise Java Apps in our Trusted Cloud

    VMforce: Build Enterprise Java Apps in our Trusted Cloud VMforce Java Runtime IDE Spring JPA Framework Your Java Code Run in Our Cloud

  66. Slide 66: Heroku Gives Developers a Rock Solid Ruby Cloud Platform

    Heroku Gives Developers a Rock Solid Ruby Cloud Platform Ruby Instant Instant Open Scalability Deployment Architecture 1M Ruby Developers Run in Our Cloud Rapid Development #1 Cloud Platform for Ruby Productive Programming 110,000+ Live Apps Mobile & Social App Dev Instant Deployment and Scale

  67. Slide 67: ISVforce Instantly Gives ISVs the Multi-tenant Magic of Force.com

    ISVforce Instantly Gives ISVs the Multi-tenant Magic of Force.com ISVforce Application Auto-Upgrade Customer Success Services ISVs Console Infrastructure Trials and Mobile and Services Provisioning Social 1,100+ Apps

  68. Slide 68: The World's Leading Cloud Computing Marketplace

    The World’s Leading Cloud Computing Marketplace IT Help Desk Accounting Field Service eSignature Data Cleansing Compensation Contract Proposals & Email Management Recruiting Management Presentations Marketing

  69. Slide 69: Caesars Entertainment Bets Big with Force.com

    Caesars Entertainment Bets Big with Force.com Room Reservations App Human Resources App Player Management App Over 1000 Users, Across 40 Properties 100,000 Room Reservations Per Year Built in Chatter for Collaboration Scott Lake Director, VIP Marketing

  70. Slide 70: Avon Builds Global Visibility Across 175,000 Users With Force.com

    Avon Builds Global Visibility Across 175,000 Users With Force.com Leadership Management App 175,000 users 60+ country rollout Mobile Access 4 Months to Build Peter Winters VP, Information Management

  71. Slide 71: Database.com

    OP catabase.com

  72. Slide 72: The First Enterprise Database Built for Cloud 2

    The First Enterprise Database Built for Cloud 2 open for any language, platform, and device trusted by 90,000+ companies cloud 2 database for social & mobile apps

  73. Slide 73: Only Enterprise Database Built for the Cloud

    Only Enterprise Database Built for the Cloud Enterprise Database Power of Cloud Computing Relational data No hardware Full text search No software User management Elastic Row-level security Auto-upgrades Triggers & stored procedures Auto-back ups Authentication Auto-disaster recovery APIs

  74. Slide 74: Open for Any Developer on Any Platform

    Open for Any Developer on Any Platform Any Language Any Platform Any Device

  75. Slide 75: World's Most Trusted and Secure Database

    World’s Most Trusted and Secure Database Trusted Security Certification ISO 27001 92,000+ SAS 70 Type II Customers SysTrust certified Secure Infrastructure Secure Access SSL User Security Single-sign on Role-based Security Anti-phishing Sharing Rules Identity confirmation Row-level Data Access

  76. Slide 76: Thank You.

    Thank You.

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