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ZAWYA: Gulf Bank releases findings of financial awareness survey conducted as part of the “Diraya” campaign
ZAWYA: Gulf Bank releases findings of financial awareness survey conducted as part of the “Diraya” campaign
About this update from Gulf Bank K.s.c.
“These results tell us that when you speak consistently, clearly, and through the right channels, people listen and they act. We are genuinely encouraged to see our community not only receiving the message but embracing it and passing it on.”- Najla Aleisa, Chief Marketing Officer, Gulf BankGulf Bank has announced the findings of a comprehensive financial awareness survey conducted among its customers as part of the nationwide “Diraya” (Let’s Be Aware) campaign led by the Central Bank of Kuwait. Conducted over one month, the study surveyed 189 customers who voluntarily participated through the bank’s Contact Center. The aim was to measure customer awareness of financial risks and digital fraud, while guiding the future direction of the bank’s awareness initiatives.On this occasion, Najla Aleisa Chief Marketing Officer, Gulf Bank said: “Continuous communication is at the heart of everything we do through ‘Diraya.’ These results show that when awareness messages are delivered consistently, clearly, and through the right channels, people respond positively.”Gulf Bank reaffirmed its commitment to protecting the financial security and digital well-being of its customers, emphasizing that the “Diraya” campaign remains a core part of that commitment and will continue evolving to address emerging risks effectively.The “Diraya” campaign reflects Gulf Bank’s commitment to strengthening financial literacy and digital security in Kuwait. As fraudsters increasingly use artificial intelligence to create convincing scams, deepfake communications, and automated attacks, customer awareness has become more important than ever. With digital banking now part of everyday life, Gulf Bank considers informed customers a key line of defense against financial crime. The study provides measurable insight into customer behavior and identifies areas requiring stronger awareness efforts.The survey examined customer behavior across several areas of digital financial safety, including phishing attempts, public Wi-Fi usage, OTP security, password management, fraud reporting awareness, and sources of financial information.Study Findings1. Progress in Recognizing and Ignoring Suspicious CommunicationsOne of the most encouraging findings was that 82% of respondents reported ignoring suspicious messages and links. This reflects a positive behavioral shift and demonstrates the impact of Gulf ...