MONTREAL, Oct. 18 /CNW Telbec/ - Richard Desmarais, C.E.O. of Section Rouge MDedia Inc. (TSX Venture Exchange - SRO; "Section Rouge"), announced today two appointments in its finance department: Yves J. Beauchesne, CA, MBA, D. Fisc., will join the Company on October 30th, 2006, as Chief Financial Officer and Martyne Simard expands her management responsibilities and becomes the Company's new Director, Financial and Administrative services. "Section Rouge is in full expansion and we needed to rely on an experienced financial team to guide us for the years to come", said Richard Desmarais. "Yves J. Beauchesne comes to us with in-depth experience in managing the financial side in both the entertainment and the publishing industries, a combination of knowledge difficult to find, and Martyne Simard has as a proven track record in managing the administrative affairs of this Company on a day to day basis; together they create a strong financial and administrative team upon witch we can rely", he added. "With the addition of Marie-Christine Dufour in distribution, LDeon Arcand in production and now Yves J. Beauchesne in finance, we have completed our team and can now concentrate on successfully accomplishing the Company's growth strategy," he concluded. Prior to joining Section Rouge, Yves J. Beauchesne was Vice-President Finances of Christal Films, a member of the Lions Gate Entertainment Group. His experience in the film and television industry spans over twenty years and includes the post of Vice-President of Finance at Corporation CinDeGroupe and with Galafilms Inc. Previously Yves worked for several years at Telefilm Canada as Director of Finances and Financing and National Director of Marketing and Distribution. In the publishing area, he headed the finance department of Groupe Beauchemin Publisher and of the Centre Educatif et Culturel, publisher of textbooks. Yves J. Beauchesne also worked several years for IATA both as Corporate Comptroller and as Senior Internal Auditor. Martyne Simard has headed the accounting division of Section Rouge since the beginning of the Company. Prior to joining Section Rouge, she worked managed the finance and administration of the radio stations CFEI Saint-Hyacinthe and CHRD Drummondville. About Section Rouge Media and Image in Media Section Rouge (TSX Venture Exchange - SRO) is an integrated entertainment company which specializes in both publishing and electronic content production and distribution. Its publications division publishes 30 titles regularly (magazines and games). Though its wholly-owned subsidiary, Image in Media, Section Rouge develops, finances, produces and distributes cross-media products for the worldwide marketplace. The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. %SEDAR: 00008697EF