Note: This document has been translated from the Japanese original for reference purposes only. In the event of any discrepancy between this translated document and the Japanese original, the original shall prevail.
February 12, 2026 Company Name: TV Asahi Holdings Corporation
Representative: Hiroshi Hayakawa, Chairman
Securities Code 9409(TSE Prime Market)
Information Contact Gengo Sunami, Member of the Board
(Tel: +81-3-6406-1115)
Notice Regarding the Formulation of the New Management Plan (2026-2029)
TV Asahi Holdings Corporation (the "Company") hereby announces that it has formulated its new management plan, "START UP TV Asahi Management Plan 2026-2029," as below.
Based on the achievements of the current management plan, "BREAKOUT STATION! TV Asahi for the New Era: Management Plan 2023-2025," which shall end this fiscal year, the Company has created a new management plan, "START UP TV Asahi Management Plan 2026-2029," which will begin in April 2026. Breaking away from the projection based on current initiatives, the new plan aims to achieve groundbreaking growth and enhance corporate value. For further details, please refer to the attached material.
The new management plan is also available on the Company's website: https://www.tv-asahihd.co.jp/e/
Innovation: Creating New ValueFebruary 12, 2026
Management Plan 2026-2029
Table of Contents
Management Plan 2026-2029
FY30/3 = Taking Steps toward TV Asahi's 70th Anniversary Vision under Management Plan 2026-2029
Numerical Targets
Opening of a New Base: TOKYO DREAM PARK Five Key Strategies
Business Foundation that Underpins the Management Plan Capital Allocation
Details of Management Plan 2026-2029
Summary of Management Plan 2026-2029 Management Plan 2026-2029: Conceptual Overview TDP: A New Multipurpose Entertainment Space
TDP: Become Top-Tier in the In-person Events Industry
IP 1: Top-Tier in Viewer Ratings for the 24-Hour Terrestrial Broadcast through IP Development
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IP 2: Terrestrial Broadcast Late-Night Slots Reform ("After-Prime Time Grand Strategy")
IP 3: Plan to Double Anime IP
IP 4: Video Distribution Strategy (by Platform) IP 5: Sales Strategy (Terrestrial Broadcast, TVer) IP 6: Global Strategy (Overseas IP Business) ABEMA: Strengthen Alliance
CVC: Strategic Investments to Accelerate Growth and Create New Businesses
AaI: Creating Innovation
HR Strategy: Strengthen Human Capital that Underpins START UP TV Asahi
Sustainability: Basic Stance and Key Issues Sustainability: Initiatives for a Sustainable Society Financial Strategy: Changes to Dividend Policy
(Reference) Review of Former Management Plan and Changes to Segments
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Management Plan 2026-2029
FY30/3 = Taking Steps toward TV Asahi's 70th Anniversary
Breaking away from the projection based on current initiatives and beginning four years of "challenge & innovation" toward groundbreaking growth
360° Strategy
Net sales 336.0 bn yen
Four years of INNOVATION
Operating profit 24.0 bn yen
Net sales 400.0 bn yen Operating profit 33.0 bn yen ROE 7% range
8% in early 2030s
Net sales 264.5 bn yen Operating profit 14.4 bn yen ROE 3.5%
ROE
a 6.2% (est.)
Achieved triple crown in viewer ratings
Challenges beyond NOW
TV Asahi 70th anniversary
Completion of TDP
21/3
24/3 26/3
27/3
30/3 FY
TV Asahi 360°
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Vision under Management Plan 2026-2029
Management Plan 2026-2029
The two stages: Carry out businesses broadly to bring about and large growth
Innovation: Creating New Value
a
"Triple crown in viewer ratings" for two consecutive years
Content production capability and overwhelming reach
Major base in Ariake, Tokyo
In-person events & new IP development
Placing content first, become No. 1 in "IP development" and No. 1 in "Events"
- and progress toward global distribution
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