Toyota's strong commitment to sports can be traced back to its early days.
Ever since founder Kiichiro Toyoda established a sports club alongside the company's automotive operations, sports have gone hand in hand with Toyota's corporate activities.
Never Give Up, Challenge, Teamwork, Respect
Never giving up until the end and continuing to take on challenges. Fighting for your teammates and respecting your opponents. Toyota has long associated these sporting values with its identity and cherished them.
Today, Toyota supports athletes from Toyota Motor Corporation's sports clubs and Group companies, as well as athletes competing around the world as Global Team Toyota Athletes (GTTA).
Underlying this support is a desire to help athletes as they strive toward their goals and continue taking on challenges, rather than focusing solely on wins, losses, and medals.