Toyota Motor : Lexus Unveils the New NX in a World Premiere

About this update from Toyota Motor Corp.

Lexus world premiered the updated NX on September 1. The model is scheduled to be introduced across global markets from the end of 2026. Since its debut in 2014 as the first compact crossover SUV from Lexus, the NX has earned acclaim from customers around the world for its agile urban driving performance, stylish design, and other distinctive qualities. As of the end of July 2026, cumulative sales have reached approximately 1.9M units across more than 90 countries and regions, establishing the NX as a core model in the global Lexus SUV lineup. Since its founding in 1989, Lexus has remained committed to a spirit of innovation, at Japan Mobility Show 2025, Lexus introduced its brand message, "DISCOVER―Imitate No One," declaring its commitment to further transforming the brand to deliver unique experiences for every customer. Guided by the theme "DISCOVER YOUR EDGE," the new NX was developed to bring fresh inspiration to customers' everyday lives, broaden their horizons, and unlock new possibilities. While staying true to the balance of sportiness and utility that has defined generations of NX, the model has been transformed for the electrified era with an all-new hybrid system that elevates driving performance, complemented by refreshed exterior and interior designs. The dynamic exterior heightens anticipation and excitement for the drive even before stepping inside, while the simple, horizontal themed interior creates an open, relaxed atmosphere for all occupants. In addition, the newly introduced "Sensory Concierge" uses personalized lighting and fragrance to envelop occupants in a relaxing, living room-like atmosphere, delivering the diverse range of experiences unique to NX.

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