Tide Free & Gentle Launches First Annual "Safe for Stuffies" Campaign for Worry-Free Washing of Beloved Stuffed Animals

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In partnership with Recess Therapy and Expecting Relief, the initiative gives gently loved stuffed animals a fresh start, washed and revitalized with the new and improved Tide Free & Gentle formula CINCINNATI, June 18, 2026--(BUSINESS WIRE)--As part of Tide Free & Gentle’s ongoing commitment to fabric care and sensitive skin, the brand today announced the launch of its first annual "Safe for Stuffies" campaign, an initiative designed to help families care for the items that carry the most comfort, memories, and emotional meaning, so washing them doesn’t have to feel like a risk. What is the "Safe for Stuffies" Campaign? In its inaugural year, "Safe for Stuffies" includes a citywide donation drive inviting those in the tri-state area to donate gently loved stuffed animals at designated drop-off locations to be professionally washed with Tide Free & Gentle, and redistributed to families experiencing housing insecurity, crisis, and transition. The campaign is created in partnership with award-winning series Recess Therapy, known for its candid conversations with kids on the playground, and benefits families served by Brooklyn-based non-profit, Expecting Relief. The campaign will run from today, June 18, through June 25, 2026. Each donation box includes a QR code that participants can scan on-site to receive a $3 coupon for Tide Free & Gentle. QR codes are available only at physical drop-off locations. Campaign locations and instructions will be shared via Tide’s official social channels. "At Recess Therapy, we spend a lot of time listening to kids, and one thing that's always clear is how much comfort, security, and meaning they attach to the things they love, especially their stuffed animals," said Julian Shapiro-Barnum, host of Recess Therapy. "Tide’s Safe for Stuffies' takes something simple, caring for a beloved toy, and turns it into an opportunity to bring that same comfort to children facing difficult circumstances. That's the kind of positive impact we're proud for Recess Therapy to help champion." Additional Community Impact In addition to the stuffed animal collection and redistribution effort, Tide will donate thousands of Tide Free & Gentle detergent bottles to Expecting Relief to help provide families with access to sensitive-skin laundry care products for ever...

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