Herbal Essences and Amaya "Papaya" Launch Papaya + Citrus Strength Collection

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A strength-boosting shampoo and conditioner built around a bright, tropical fragrance, and the woman who inspired every note of it. CINCINNATI, June 16, 2026--(BUSINESS WIRE)--Herbal Essences is launching the new Papaya + Citrus Strength Collection in collaboration with Love Island’s Amaya, available at national retailers on June 26, 2026. The collection — a strengthening shampoo and conditioner built around a bright papaya-and-citrus scent — marks an extension of the brand's existing partnership with Amaya. Meet the InspirationSome collaborations start with a mood board. This one started with the fans. When Amaya joined forces with Herbal Essences for the "Scent Traps" campaign, the response was immediate. Comments flooded in asking for more: a papaya line, more Amaya, more of that bright, tropical energy she brought to everything she touched. The brand heard it loud and clear. This partnership deserved its own collection. Amaya’s lively personality, her Dominican roots, and the "Amaya Papaya" nickname that followed her everywhere on Love Island made the direction obvious. The result is a scent that opens with sparkling citrus notes and settles into something warm, sweet, and bright, noticeable without being overpowering. A vacation in a bottle. From the first lather to the final rinse, the collection transforms the shower into a feel-good escape. "I absolutely love this collection. It’s tropical, sweet, warm and a little extra – which is exactly my vibe," said Amaya. "Beyond the scent, these products leave my hair stronger, shinier and healthier after every wash. It’s no secret that Herbal Essences is my go-to for haircare, so this extension of our partnership just made perfect sense... This collab really feels like me in a bottle." The CollectionThe Papaya + Citrus Strength lineup centers on two everyday essentials, plus a limited-edition Amaya Papaya pack. All formulas are: The collection launches at national retailers and drugstores on June 26, 2026. For more information, visit HerbalEssences.com and follow @herbalessences on social media. AMAYA PAPAYA is a trademark of ITV Studios and Motion Entertainment, a WPP Media company and used under license. About Herbal EssencesHerbal Essences offers a wide range of shampoos, conditioners, hair mists, and styling products designed for different hair types and need...

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